What's the difference?
If someone came to you and said, “Hey, want to drop $100,000 on this new car? It looks a bit weird, it’s from a brand you’ve probably never heard of, and by the way, it’s fully electric”, I’d understand if you had a hard time coughing up the cash.
And this is essentially the ask with the Genesis GV60. Unlike BMW, Mercedes, or even Lexus, this luxury Korean brand has very little time in-market, and in Australia at least, no rich history to draw upon to lure buyers in.
If the electric era has taught us anything, though, it’s a once-in-a-generation opportunity for new names to get their foot in the door. So, is Genesis putting its best foot forward? Let’s find out.
Here’s a fun fact.
Audi has only ever offered two rear-wheel drive (RWD) production cars in its entire 116-year history… the spectacular R8 supercar and the electrifying e-tron GT.
Now there’s this, the Q4 e-tron – a small-ish medium-sized SUV electric vehicle (EV), and Audi’s overdue response to the BMW iX1 and iX2, Polestar 4, Volvo EX40, Mercedes EQA and, of course, the Tesla Model Y.
Overdue? It’s been in production since March, 2021, making it very, very late to Australia.
But, you know what? You might be very glad the local team waited, because this MY25 update might be the premium medium electric SUV to buy right now.
To find out, read on.
It’s still a tall order. There’s no getting around the fact this is a lot of money to part with for a weird looking electric car from a brand so new to the luxury space.
While I wasn’t convinced going in, the way this car unites some of the best attributes of its Ioniq 5 and EV6 relations, while bringing with it such a unique look and feel, has swayed me.
I understand this car a lot better now, and this is maybe the biggest catch; you need to spend some time with this car to decide if it’s for you, because I don’t think it will be for everyone. That said, if you like what you’ve seen or read here, give it a try, you might be surprised by what you find.
Audi is famous for sticking doggedly to front-wheel drive and quattro AWD, but clearly, when it puts its mind to it, the few RWD machines it has produced over its 116 years have been exceptional.
While not as exciting as the R8 or as supersonic as the e-tron GT, the Q4 e-tron is an impressive machine. Thoroughly engineered and thoughtfully designed to be a friendly, refined, comfortable, safe and capable family SUV, it deserves to be on your shortlist.
With a couple of choice option packages, the base 45 seems remarkably complete, but there’s plenty to enjoy in the hot-shot 55 quattro as well. Either way, Audi seems to be on a winner.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.