Genesis GV60 vs BMW IX3

What's the difference?

If someone came to you and said, “Hey, want to drop $100,000 on this new car? It looks a bit weird, it’s from a brand you’ve probably never heard of, and by the way, it’s fully electric”, I’d understand if you had a hard time coughing up the cash.

And this is essentially the ask with the Genesis GV60. Unlike BMW, Mercedes, or even Lexus, this luxury Korean brand has very little time in-market, and in Australia at least, no rich history to draw upon to lure buyers in.

If the electric era has taught us anything, though, it’s a once-in-a-generation opportunity for new names to get their foot in the door. So, is Genesis putting its best foot forward? Let’s find out.

BMW added a new iX3 base model in September last year as a crafty way to navigate the government's increased luxury car tax (LCT) threshold for fuel-efficient vehicles.

The Bavarian carmaker now has six electric cars under the $91,387 threshold with major benefits for those looking to purchase a car on a novated lease program – not to mention less strain on the hip pocket for others.

This particular iX3 M Sport being made in China helps the pricing equation, but it remains a complete specification with plenty of gadgets, features and luxury touches.

A new X3 is due in 2025 but an electric replacement for the iX3 isn't expected until 2026 when it will sit on the Neue Klasse platform and be a very different beast.

That means if you're after an electric mid-sizer from a German brand, this iX3 is what BMW has to offer. With that in mind, it's time to take a look at BMW's most affordable mid-size electric SUV to see if it's a good deal.