Genesis GV60 vs Mercedes-Benz GLA35

What's the difference?

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.

Fast SUVs, we can't get enough of them. The fastest of the small SUV set was the previous-generation GLA 45, a high-riding version of AMG's bonkers A-Class hatchback. Tons of power, more ride height (and, by extension, a better ride) and an obnoxious soundtrack.

It had its problems - the GLA was literally just a jacked up A-Class, so it had tight rear legroom and a chintzy interior but for me it was the pick of the two cars because it didn't rearrange your spine and, perversely, was more fun to drive.

This year, we got the second generation GLA which built on the success of the first GLA. While, yes, it is a jacked-up A-Class, it is much more of an actual SUV and with it comes more space, more of its own personality and, like its hatchback sibling, there's a new high-performance version, the GLA 35 to sit under the even more bonkers GLA 45.