What's the difference?
Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.
So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.
The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles.
An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N.
Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion.
Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.
This feels wrong to say this, but it’s so refreshing not to be driving an electric vehicle. There I said it.
After testing so many EVs lately reviewing a car that has an actual engine is a nice change. And this car definitely has an internal combustion engine - it's the Land Rover Defender Octa Black with a twin-turbo petrol V8.
The Defender Octa is the ultimate form of the 110 Defender. It’s wilder looking, more powerful and more capable, while the Black edition adds darkened elements inside and out for even more visual appeal.
While the Defender Octa Black is special, it’s not alone in a world of high-performance luxury SUVs and its head-to-head rival would be Mercedes-AMG’s G63.
I had the Defender Octa Black for a week and while I didn’t take this beast off-road where it is superbly capable, I put it to the test on some challenging tarmac as well as some challenging real-world family duties.
An electric SUV is certainly an unconventional choice for a halo model, and is unlikely to be a big seller, but that’s not really the focus for Genesis. Instead, the arrival of the GV60 Magma means something bigger for the brand.
It’s a clear sign of intent from Genesis that it means business with Magma and has a long-term plan for Australia and taking on the likes of BMW M and Mercedes-AMG.
But, as for the car itself, it’s undoubtedly a very nice proposition, with some genuine performance potential and an engaging driving experience - even if it is thanks to technology rather than simple mechanics.
To dismiss it as simple a ‘luxury Hyundai’ would be doing it a disservice, too, as it offers not only a more premium package but overall a different driving experience. It’s less outrageous than either the Ioniq 5 N or 6 N, but still outrageously fast.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Land Rover Defender Octa Black could well be the ultimate form of the Defender. There's also the combination of Land Rover style and utility, but with one of the best V8 powerplants gifted to it from BMW. The Black edition adds extra appeal and highlights how stealthily something this good can fly under the radar against rivals like the Mercedes-AMG G63.