BMW I4 vs Genesis GV60

What's the difference?

BMW has been incredibly smart with its electric vehicle (EV) offerings in Australia to date.

Ever since the Fringe Benefits Tax (FBT) exemption was introduced for novated lease buyers of EVs under the Luxury Car Tax (LCT) threshold, the German brand strategically introduced versions of its EVs that qualify.

The BMW i4 eDrive35 electric liftback, which is based on the locally defunct 4 Series Gran Coupe, is one of these cars.

It recently received a mid-life update that brought more range and features, while remaining under the LCT threshold for fuel-efficient vehicles.

However, the plot thickens. BMW is soon set to launch its new i3 electric sedan which is based on the company’s Neue Klasse dedicated electric architecture.

BMW hasn’t given the i4 an official production end date, however overseas reports indicate it’ll end as soon as next year to make way for the new i3.

Should you hold out for this new-generation car, or does the i4 still hold up? Read on to find out.

If someone came to you and said, “Hey, want to drop $100,000 on this new car? It looks a bit weird, it’s from a brand you’ve probably never heard of, and by the way, it’s fully electric”, I’d understand if you had a hard time coughing up the cash.

And this is essentially the ask with the Genesis GV60. Unlike BMW, Mercedes, or even Lexus, this luxury Korean brand has very little time in-market, and in Australia at least, no rich history to draw upon to lure buyers in.

If the electric era has taught us anything, though, it’s a once-in-a-generation opportunity for new names to get their foot in the door. So, is Genesis putting its best foot forward? Let’s find out.