What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Fast SUVs, we can't get enough of them. The fastest of the small SUV set was the previous-generation GLA 45, a high-riding version of AMG's bonkers A-Class hatchback. Tons of power, more ride height (and, by extension, a better ride) and an obnoxious soundtrack.
It had its problems - the GLA was literally just a jacked up A-Class, so it had tight rear legroom and a chintzy interior but for me it was the pick of the two cars because it didn't rearrange your spine and, perversely, was more fun to drive.
This year, we got the second generation GLA which built on the success of the first GLA. While, yes, it is a jacked-up A-Class, it is much more of an actual SUV and with it comes more space, more of its own personality and, like its hatchback sibling, there's a new high-performance version, the GLA 35 to sit under the even more bonkers GLA 45.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
Fast and small SUVs from Germany have arrived thick and fast over the last couple of years and of course Mercedes has to show off by having two, the GLA 45 will be along shortly.
A new addition to the GLA range, the GLA 35 is a welcome one, a step down from the brink of madness that will undoubtedly be the GLA 45 while putting itself into combat with the X2 M35i.
It's fast, fun and for a family, it's reasonably roomy, a sensible upgrade to an A 35. It's not cheap, but that doesn't ever seem to have stopped Mercedes buyers. I'm pretty sure the GLA 35 will be no exception.
Arguably the prettiest new BMW SUV you can buy today, the well-proportioned iX1 is nearly impossible to spot over its almost-identical ICE (U11) X1 siblings.
Besides the badging, look for some blue trim bits and pieces inside and out, along with additional digital touchpoints inside.
And while both ride on the same all-new platform that’s resulted in a substantially larger body compared to previous X1 generations, the EV version seems a bit more slammed.
Dimensionally, the iX1 mirrors today’s X1 at 4500mm long and 1845mm wide, and still sits on the same 2692mm wheelbase, but is 26mm shorter at 1616mm tall and offers 35mm less ground clearance at 170mm.
Result? These plus a bunch of aero enhancements mean the slipperiest iX1 manages a Cd of just 0.26, according to BMW.
And, inevitably, the extra size equals more space inside.
The new GLA's styling is much more obviously an SUV. One could say Mercedes was a bit timid first time around, but just about every car maker's first small SUV attempt was having a bet each way. Mercedes, however, really phoned it in, but got lucky because it worked. Put that down to the power of the three-pointed star.
By the same token, it's not a wild departure from the theme set by the A-Class, but with thematic influences from the GLC. The AMG version now pick up the Panamericana grille and a more aero-aggressive front bumper, skirts and rear bumper, but does keep the tough unpainted wheel arch extensions. The AMG Night Package - which every other brand seems to call a black pack - adds a bit of menace.
Inside is almost indistinguishable from an A, which is a very good thing. The GLA ups the ante with the excellent, squared-off AMG steering wheel and a few extra buttons to choose the chassis and engine settings. The seats have lairy red inserts that might be a bait and switch to get the performance seats but that's the only mis-step in what is an otherwise excellent cabin.
BMW also says the iX1’s cabin is almost as roomy in some ways as the larger X3.
Large doors allow for easy entry and egress, onto sumptuous front seats that provide exceptional comfort and support even on longer journeys.
Surrounded by an expansive feeling of space, the interior feels light and airy, as well as fresh, inviting and premium looking – something previous-gen X1s were rarely accused of being.
We’re talking on-brand stuff here, beginning with the excellent driving position, ahead of a crisp and attractive dash that’s pleasing to behold. Push-button starting and a small toggle lever operates the transmission.
An ever-so-slightly curved (towards the driver in the best-BMW old-school way) rectangular binnacle houses two digital displays – a 10.25-inch one ahead of the driver offering an array of configurable electronic dials, as well as a 10.7-inch multimedia touchscreen.
BMW pioneered the multimedia controller more than 20 years ago with iDrive, and this descendent of that system reveals all that expertise gained by being intuitive to operate and quick to respond to commands once familiarised. Which shouldn’t take too long.
It’s all very-EV centric, as the industry inexorably moves to total electrification, but there were a couple of voice-command errors in the iX1, revealing that such systems are still far from perfect. BMW does provide audio volume and climate hard buttons, thankfully, so the basics are looked after.
Speaking of which, the iX1 offers decent levels of vision out, superb ventilation and ample storage in the doors, on the dash and between the front seats. And, as we’ve noted previously in BMWs, the upright smartphone charger is a clever idea. Keeps it in position and is handy to glance at.
Out back, backrest comfort and support is A-OK, and even with the optional sunroof, our test iX1 provided sufficient space for taller bodies, while expected items like ventilation grilles, USB ports and cupholders are fitted.
Note that, though the 40/20/40-split backrests recline slightly, they do not slide as per in the ICE X1, as this is a desirable option.
Nor is the cargo capacity as good in the iX1, due to the inevitable space demanded by that rear-axle-mounted electric motor and battery pack. For the record, ranges from 490 litres to 1495L instead of 540-1527L. Plus, there’s no spare tyre, with just a tyre repair kit fitted.
These aside, the iX1’s spacious and inviting interior remains one of the compact SUV segment’s best.
There are two key stats worth knowing, particularly if you're a current GLA owner wondering what the point of an upgrade might be. The MFA2 platform on which it rides has a longer wheelbase and wider track to liberate more room for people and stuff.
The rear seats are roomier than the old car and make for a more pleasant journey for taller folk, who also have more headroom than in the old car. While we're back here, you get bottle holders in the door but, crushingly, there is no armrest and no cupholders.
Things improve in the front with a pair of cupholders and a wireless charging pad that fits larger phones and a long, shallow bin under the armrest.
The boot holds an okay 435 litres (the Audi Q3, by comparison, has a massive 530 litres) seats up and 1430 litres seats down and has a nice flat loading lip to floor relationship, to go with the powered tailgate.
For now, only a single iX1 grade is available, dubbed xDrive30, starting from $84,900 (all prices are before on-road costs).
Most buyers seem to be choosing the no-cost-extra racier 'M Sport' pack over the more-conservatively presented 'xLine'.
Both come complete with double-the-usual AC charging capability (22kW), twin-motor all-wheel drive, a 67kWh battery, variable-ratio steering and adaptive dampers as standard.
In contrast, the Mercedes EQB 350 4Matic equivalent starts from over $107,000 (though a less-expensive single-motor front-drive version comes in from nearly $89,000), and both with a slower 11kW charger. Genesis’ advanced GV60, meanwhile, kicks off from nearly $108K.
We cannot remember BMW ever going so hard on comparative value in Australia, though how it responds to the sensational (though admittedly smaller) Volvo EX30’s $59,990 ask remains to be seen.
Anyway, the iX1 is no bare-bones special.
Besides the aforementioned twin electric motors, AWD, 22kW AC charger and (non-driver-configurable) adaptive dampers, there are goodies like keyless entry/start, a digital key with ultra-wide-band tech, a 10.7-inch multimedia touchscreen, a digital instrumentation cluster, ‘Hey, BMW!’ voice control, a head-up display, sat-nav with augmented reality view, dual-zone climate control, ‘Veganza’ artificial leather, a reversing camera, digital radio, Apple CarPlay/Android Auto connectivity, wireless phone charging, a powered tailgate, roof rails and 19-inch alloy wheels.
On the safety front, you’ll find driver-assist tech like autonomous emergency braking (AEB), lane-support systems, adaptive cruise control, adaptive LED headlights and automatic parking assist. More on those in the safety section below.
Need more but want to think less? BMW’s new and simplified option packs bundles key features like a panoramic sunroof, metallic paint (normally $1500 on its own), Harman Kardon audio upgrade, lumbar massaging front seats and alternative interior trims in a reasonably-priced $4700 'Enhancement Pack'.
There are several others bundles available, too, as well as a handy 22kW BMW AC Wallbox from $1199, not including installation, that cuts down home-charging from over 33 hours using the regular mains to around 3.5 hours.
And don’t worry, BMW diehards. You can still spend tens of thousands of dollars more via the company’s endlessly extensive options list. The Germans aren’t foolish.
Unlike in the iX3’s Hyundai, Kia or Genesis rivals, which use a pure EV skateboard platform and offer no internal combustion engine (ICE) alternatives on this architecture, there is no V2L Vehicle-to-Load capability. In other words, you cannot charge appliances or power your home in an electrical blackout scenario.
One of the reasons there is a 35 version of both the A and the GLA is that the 45 versions are so much more expensive than the 250 models that there was a gap you could drive...well, another spec level through.
That's not not to say the GLA 35 is cheap - starting at $82,935, you're still paying a hefty premium of $15,000 over the GLA 250 4Matic. Here in Australia, that buys you 20-inch alloys, a nine-speaker stereo, dual-zone climate control, reversing camera, keyless entry and start, front and rear parking sensors, active cruise control, electric front seats with heating, sat nav, auto LED headlights, leather seats and steering wheel, auto parking, power tailgate, auto wipers, panoramic sunroof and wireless phone charging.
The MBUX entertainment system is superb. While it does have wireless charging, you do have to connect via USB to get Apple CarPlay or Android Auto up on the second of the crisp 10.25-inch screens. The media screen works as both a touchscreen and you can run it from the pad on the centre console. And a number of the many buttons on the steering wheel.
You can get the signature AMG shell seats for $3290 (good if you're not, er, generously proportioned) as well as 21-inch wheels for $1990 which I think look far too big in the arches and quite possibly ruin what's left of the ride. You can also go all boy-racer with the Aerodynamics Package for $2990. Tick a few boxes and you can easily get the GLA 35 to the mid-$90k mark.
My car had the Communications Package which has three more speakers for a total of 12 and rather usefully, a head-up display, all for a stiff $2490.
Five of the GLA's colours cost $1490 (Cosmos Black, Denim Blue, Mountain Grey, Iridium Silver and Digital White), one is $1990 (Patagonia Red), not even white is free but at least it's only $500 while Night Black is the sole freebie.
The iX1 boasts BMW’s fifth-generation EV drive system, known as eDrive 5.0 (M170SF).
Being an xDrive30, there are two electric motors fitted – one on each axle to provide all-wheel drive. Both are electrically excited synchronous motor set-ups.
Drive is predominantly to the front wheels via a single-speed reduction gear transmission, unless extra traction is required, in which case the rear motor kicks in to power the back axle.
Combined with the aid of an overboost function, they deliver 230kW of power and 494Nm of torque, for a 0-100km/h sprint time of 5.6 seconds, on the way to a 180km/h top speed.
Tipping the scales at 2010kg, the xDrive30 provides a power-to-weight ratio of 114kW per tonne, which is a healthy number.
Suspension is via MacPherson-style struts up front and an independent three-link design out back.
If you care, towing limits are 1200kg braked and 750kg unbraked, with a 570kg maximum payload.
Under the bonnet is a 2.0-litre four-cylinder turbo with 225kW at 5800rom and 400Nm between 3000 and 4000rpm. Merc engine-spotters will spot that it's not a hand-built engine with Fritz or Heinz's signature on a little plate like the "proper" AMG engines do.
Called M260, it's the GLA250's basic setup with more cooling, a water to air chargecooler, its own air intake and a twin-scroll hotside turbo that spins up nice quickly given its proximity to the exhaust header.
There is also an AMG exhaust with a flap you can open at startup by pulling one of the gearshift paddles for what Mercedes calls an Emotive startup - one imagines this will inspire some emotive language from your neighbours if you fire up at 6am. The paddles operate an eight-speed twin-clutch transmission driving an AMG-calibrated all-wheel drive system that can send 100 per cent of power to the front wheels and a maximum fifty per cent to the rear. An off-road mode locks the torque split to 50:50 if you're keen to take this thing into the loose stuff on shiny 20-inch wheels and sporty road tyres.
Mercedes claims you'll crack the run to 100km/h in 5.2 seconds. Yikes.
BMW says the xDrive30 consumes an average of 18.3kWh/100km.
On the launch drive program, the vehicle displayed 21.3kWh/100km. That included some spirited highway and mountain-road driving conditions.
Fitted with a 67kWh lithium-ion battery pack with a useable 65kWh, the iX1 offers an ADR 81/02-rated range of 400km.
This means a relatively common 50kW DC public charger with a CCS Combo 2 socket will need about 65 minutes to replenish the battery from 10 to 80 per cent or about half an hour with a 150kW charger.
If neither are available, you'll require about 34 hours to charge to 100 per cent maximum using the normal household powerpoint plug. Or, as mentioned earlier, a 22kW AC Wallbox cuts that down to about 3.5 hours.
Each iX1 includes a three-year subscription with Chargefox.
The GLA carries an official combined cycle figure of 8.0L/100km. Over a reasonably wet weekend and a motorway-heavy run down the coast from Sydney along with some suburban running, I got an indicated 11.3L/100km. I thought that was alright given I liked hearing the exhaust pop on the upshift and I wasn't messing about in the corners. I'd go so far as to say you could get quite close to the official figure if you were paying attention.
One of the best things about the iX1 xDrive30 is that it has just enough EV smoothness, refinement and speed to feel special, yet still drives and behaves as a BMW should.
Which hasn't always been the case with previous-gen X1s.
It helps that, from the driver’s seat, everything falls into place: the bracing seats, thoughtfully positioned relative to all controls; and the overall sporty/quality ambience that puts you into the brand mindset.
Select Drive, and the iX1 leaps away sweetly and silently, accompanied by an electric motor whir that's quite pleasing. At speed, acceleration is instant for fast overtaking and there’s plenty more in reserve if you really need to hustle along.
For a 2.0-tonne compact SUV, the steering is remarkably responsive, providing nimble yet secure handling. Maybe it’s all the low-slung weight and near-50:50 weight distribution, but the iX1 displays impressive cornering and road grip. It’s an enjoyable drive.
Initially, novices might find the brakes a bit sudden, but they’re actually pretty progressive once you get used to them, and they feel and stop with a more natural pedal feel than many hybrids we’ve experienced. Again, BMW has tuned the xDrive30 to feel inclusive.
Speaking of the stoppers, there are no paddle shifters to control the amount of single-pedal off-accelerator braking as per many other EVs, but putting the transmission from ‘D’ to ‘B’ brings a decent level of deceleration if not a full stop – as if you’re lighting resting your foot on the pedal. We’d like the option of a heavier self-braking function, though.
The launch program avoided city roads and heavy traffic, but we still found plenty of bad, pot-holed surfaces to favourably judge the adaptive dampers’ ability to help soak up the bumps.
While not super-soft or supple, the suspension is cushy enough for a comfy ride. And certainly better than many past BMW SUVs.
A bit too much road and tyre noise intrusion aside, the xDrive30 is dynamically very sorted indeed.
Which, when you consider all the other positive aspects of the iX1, you end up with a BMW offering an impressively broad band of capabilities.
It’s rapid, nimble and reactive to driver inputs, as you’d expect an SUV from this brand to be, without the compromise of harshness or discomfort.
What it’s like around town in a peak-hour crawl, or how far you can really get from a fully-charged battery, is something we’ll find out when we can conduct a full road test, so please watch this space.
Until then, as it stands, things are looking promising indeed for the xDrive30. Especially factoring in the value pricing.
Unusually for an AMG, the engine does not completely dominate the GLA 35 experience. That's clearly by design - this car is meant for the everyday. While it is hugely powerful for this kind of car, it's a friendly engine that's ready to punch you in the kidneys when you want it, but bumbles around happily when you're in Comfort mode. Which is a pretty good mode.
Moving to Sport amps up the engine but not the suspension, at least not too much. It's at this point you suspect that the 20-inch wheels may not be the right choice for the GLA 35 as the suspension starts to fidget on anything but the smoothest of surfaces. Moving on to Sport+ and unless you're really getting stuck in, it's fidgety and thumpy. One neat trick is that you can avoid all that with the I (individual) setting. Like the C 63, there's a dial for the drive select. But to make life easier for you, you can set up the I setting to your liking, meaning you can keep the suspension in Comfort or Sport mode while turning everything else up to Sport+.
The big sticky Continental tyres are terrific but they're surprisingly noisy. That's kind of the price of entry for a sporty German car, but you do have to raise your voice over the rumble on most surfaces over about 60km/h. The flipside is that you've got a ton of grip, wet or dry in the GLA 35. The throttle reacts quickly to your inputs with the power coming on quickly, the gearbox shifting smoothly (or firmly, if you ask it to). The paddles are very useful and when you're braking into a corner, you can hold the paddle and it will find the lowest practical gear. Nifty.
The brakes are four-piston calipers up front gripping huge 350mm brakes, the rears are single piston but still big discs at 320mm.
Steering is typically AMG, with a strong turn-in to corners and with enough feel to let you know what's happening under the tyres. It's never too chatty, so it's not a tiring car.
On the highway it does settle somewhat and the tyre noise calms down. The suspension keeps you comfortable in comfort mode and the engine is barely noticeable.
ANCAP awarded the X1 petrol versions a five-star rating in 2022, based on the European NCAP result. No separate iX1 figure is as-yet available.
The iX1 comes with many of the latest driver-assist safety tech features, including AEB with day/night pedestrian and cyclist detection. This system is operational from 5.0km/h.
You'll also find front and rear cross-traffic alert, secondary collision avoidance braking, as well as a blind-spot monitor, lane-departure warning and swerve-assist systems, speed assist tech like adaptive cruise control with full-stop/go functionality, stability and traction controls, anti-lock brakes with brake-assist and a drowsy driver alert.
The lane support systems start from 60km/h and the driver monitoring system kicks in from 70km/h.
Along with dual-front airbags, the front-seat occupants have side chest and side pelvis airbag protection, as well as an airbag between them to help mitigate lateral-impact injuries while outboard rear-seat occupants have side head airbags (also called curtain airbags) coverage. The total airbag count is seven.
ISOFIX child-seat latches are fitted to outboard rear seat positions, while a trio of top tethers for straps are included across the back bench.
The GLA 35 comes loaded up with eight airbags, ABS, stability and traction controls, blind spot monitoring, forward AEB (low and high speed), forward collision warning, reversing camera, auto high beam, lane keep assist, road sign recognition and reverse cross-traffic alert.
You can add front cross traffic alert and active cruise with the $1990 Driving Assistance Package.
You also get two ISOFIX and three top-tether points across the back seat for child and baby seats.
The current GLA has not yet been EuroNCAP or ANCAP tested but I would be staggered if it didn't breeze through with a five star rating.
Last year, BMW introduced a five-year/unlimited kilometre warranty with all its products, finally catching up with the industry warranty average after a protracted period of just a three-year coverage.
While there’s no capped-price servicing, you can pre-purchase a number of service bundles, to help save a bit more money further down the track.
There's a choice of 'Basic' or 'Plus' packages, in four or six-year (both with unlimited kilometre) programs, known as 'Service Inclusive'. They cost $1263/$4784 and $1800/$5784, respectively. 'Plus' covers brake pads/discs and wiper blade rubbers.
Note, however, that roadside assistance remains at three years.
Keep in mind, too, that BMW vehicles have a self-diagnosis feature that varies the service intervals according to how they’re used as well as wear and tear.
Our advice is to keep making an appointment annually or at about every 10,000km, just to be on the safe side.
Mercedes has upped the ante on its German rivals by offering a five year/unlimited kilometre warranty.
Service intervals are an impressive 12 months/25,000km. Under the capped-price servicing regime that runs for three years, you'll pay $2650 or an average of $883 per service. The third service is the killer, at $1250.
If you pre-pay your servicing, you can save $500 with a three-year plan for $2150. A five year plan is $3500.