What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Numerous commercial van manufacturers are adding battery-electric vehicle (BEV) variants to their model line-ups.
Anecdotal evidence suggests these vehicles are best suited to city and suburban fleet duties, in which they cover short-loop daily driving distances that are comfortably within a manufacturer’s claimed battery range and return to depots each day to be recharged.
However, given that it’s still relatively early days for electric vans, potential buyers are faced with numerous potential deal-breakers compared to conventional internal combustion engine (ICE) equivalents.
These include higher purchase prices, limited driving ranges, longer 'refuelling' times, heavier kerb weights (due to their large batteries) and resulting smaller payload ratings. And they are usually not rated to tow.
However, they can also offer lower operating costs. And they produce zero tailpipe emissions, which according to Mercedes-Benz "creates a powerful marketing tool (for buyers) to demonstrate their commitment to operating sustainably".
We recently trialled M-B’s Vito-based contender in this pioneering LCV market segment, to see how it measures up in Australia’s highly competitive medium-sized (2.5-3.5-tonne GVM) van market.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
It’s arguably the best-looking mid-size van on the market, particularly with the optional enhancements fitted to our example. And its longer (km-based) service intervals and capped-price servicing costs offer substantial savings compared to a diesel Vito equivalent.
However, the eVito has a much higher purchase price, smaller payload, shorter driving range, can’t tow a trailer and feels a tad under-powered at low speeds. Plus filling its battery with fresh charge takes much longer than filling a tank with diesel, which may or may not be an issue depending on planned usage.
Therefore, a buyer would need to have not only a sizeable purchasing budget but also very specific and resolute criteria for this vehicle to shine in a commercial role.