BMW IX1 vs BMW IX3

What's the difference?

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

BMW added a new iX3 base model in September last year as a crafty way to navigate the government's increased luxury car tax (LCT) threshold for fuel-efficient vehicles.

The Bavarian carmaker now has six electric cars under the $91,387 threshold with major benefits for those looking to purchase a car on a novated lease program – not to mention less strain on the hip pocket for others.

This particular iX3 M Sport being made in China helps the pricing equation, but it remains a complete specification with plenty of gadgets, features and luxury touches.

A new X3 is due in 2025 but an electric replacement for the iX3 isn't expected until 2026 when it will sit on the Neue Klasse platform and be a very different beast.

That means if you're after an electric mid-sizer from a German brand, this iX3 is what BMW has to offer. With that in mind, it's time to take a look at BMW's most affordable mid-size electric SUV to see if it's a good deal.