What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
BMW added a new iX3 base model in September last year as a crafty way to navigate the government's increased luxury car tax (LCT) threshold for fuel-efficient vehicles.
The Bavarian carmaker now has six electric cars under the $91,387 threshold with major benefits for those looking to purchase a car on a novated lease program – not to mention less strain on the hip pocket for others.
This particular iX3 M Sport being made in China helps the pricing equation, but it remains a complete specification with plenty of gadgets, features and luxury touches.
A new X3 is due in 2025 but an electric replacement for the iX3 isn't expected until 2026 when it will sit on the Neue Klasse platform and be a very different beast.
That means if you're after an electric mid-sizer from a German brand, this iX3 is what BMW has to offer. With that in mind, it's time to take a look at BMW's most affordable mid-size electric SUV to see if it's a good deal.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The BMW iX3 is a rarity in the market, a premium-feeling electric model that's not a whole lot dearer than petrol alternatives.
For those happy to trade some of the Tesla Model 3 and Kia EV6 GT's all-paw performance for a luxurious cabin, slick drive and badge cachet, the iX3 M Sport is a very attractive package. Until Audi's Q4 and Q6 e-tron arrive, the iX3 remains basically peerless in this part of the market.
No wonder, then, that BMW is Australia's third most popular electric car brand after Tesla and BYD. The vehicles capture everything the brand promises at a price that looks good on paper and better in the real world.
Arguably the prettiest new BMW SUV you can buy today, the well-proportioned iX1 is nearly impossible to spot over its almost-identical ICE (U11) X1 siblings.
Besides the badging, look for some blue trim bits and pieces inside and out, along with additional digital touchpoints inside.
And while both ride on the same all-new platform that’s resulted in a substantially larger body compared to previous X1 generations, the EV version seems a bit more slammed.
Dimensionally, the iX1 mirrors today’s X1 at 4500mm long and 1845mm wide, and still sits on the same 2692mm wheelbase, but is 26mm shorter at 1616mm tall and offers 35mm less ground clearance at 170mm.
Result? These plus a bunch of aero enhancements mean the slipperiest iX1 manages a Cd of just 0.26, according to BMW.
And, inevitably, the extra size equals more space inside.
Now that we've seen the new X3, the current model is already dated. Not that it was a cutting-edge design at launch but there is precious little offensive about this mid-size SUV.
Fussy wheel designs, strange closed in grilles and clashing blue accents aside the iX3 M Sport remains a plenty handsome option as you approach.
Inside the cabin's shapes feel positively conservative next to BMW's latest efforts like the X2 and 7 Series but, in a way, this is no bad thing.
It's also nice that you can tailor this car's appearance to your liking without spending extra, the combination here rocks a nice blue paint with tasteful brown upholstery for a classy look.
You can have Oyster white leather or simple black and the paint colour palette is refined without being restrictive.
BMW also says the iX1’s cabin is almost as roomy in some ways as the larger X3.
Large doors allow for easy entry and egress, onto sumptuous front seats that provide exceptional comfort and support even on longer journeys.
Surrounded by an expansive feeling of space, the interior feels light and airy, as well as fresh, inviting and premium looking – something previous-gen X1s were rarely accused of being.
We’re talking on-brand stuff here, beginning with the excellent driving position, ahead of a crisp and attractive dash that’s pleasing to behold. Push-button starting and a small toggle lever operates the transmission.
An ever-so-slightly curved (towards the driver in the best-BMW old-school way) rectangular binnacle houses two digital displays – a 10.25-inch one ahead of the driver offering an array of configurable electronic dials, as well as a 10.7-inch multimedia touchscreen.
BMW pioneered the multimedia controller more than 20 years ago with iDrive, and this descendent of that system reveals all that expertise gained by being intuitive to operate and quick to respond to commands once familiarised. Which shouldn’t take too long.
It’s all very-EV centric, as the industry inexorably moves to total electrification, but there were a couple of voice-command errors in the iX1, revealing that such systems are still far from perfect. BMW does provide audio volume and climate hard buttons, thankfully, so the basics are looked after.
Speaking of which, the iX1 offers decent levels of vision out, superb ventilation and ample storage in the doors, on the dash and between the front seats. And, as we’ve noted previously in BMWs, the upright smartphone charger is a clever idea. Keeps it in position and is handy to glance at.
Out back, backrest comfort and support is A-OK, and even with the optional sunroof, our test iX1 provided sufficient space for taller bodies, while expected items like ventilation grilles, USB ports and cupholders are fitted.
Note that, though the 40/20/40-split backrests recline slightly, they do not slide as per in the ICE X1, as this is a desirable option.
Nor is the cargo capacity as good in the iX1, due to the inevitable space demanded by that rear-axle-mounted electric motor and battery pack. For the record, ranges from 490 litres to 1495L instead of 540-1527L. Plus, there’s no spare tyre, with just a tyre repair kit fitted.
These aside, the iX1’s spacious and inviting interior remains one of the compact SUV segment’s best.
The BMW X3 was developed with family buyers in mind and that has paid dividends because it has an extremely practical cabin with lots of thoughtful storage.
Each of the four doors has a bottle holder and generously-sized pocked for extra storage. There are two cup-holders in the centre with a wireless charging pad, secure spot for the key fob and USB port in easy reach. You can slide a roller cover down to hide valuables.
Key driving controls are smartly grouped together around the iX3's unconventional gear selector. Here, you'll find the start/stop button along with hard switches for drive mode selection, stability control and exterior cameras.
Right next door is where the rotary 'iDrive' controller lives with yet more physical shortcut buttons. Including the extra option to easily interact with the multimedia system on the move is a refreshing delight that you don't see in so many touchscreen-heavy EVs. There's also a physical stack for HVAC and seat heating controls.
The 12.3-inch touchscreen is responsive and bright with BMW's slightly older system having a more conventional appearance than the latest software in the iX2. Apple CarPlay and Android Auto are wireless and still work flawlessly.
If there are some negatives, they would be some build-quality niggles. On the whole the materials are high quality and the car is well screwed together but the indicator stalks feel decidedly flimsy compared to BMWs of old and I noticed a rattle from the parcel shelf on the road.
The eight-way power adjust seats with tilt and under-leg extension are classic BMW, being sporty enough to hold you in but with enough padding to stay comfy. Though we will knock this car down for lacking power lumbar adjust.
Those in the back will be plenty comfortable even if they're taller than 180cm with ample head, leg and toe-room. There doesn't appear to be a major compromise to the floor height despite BMW stacking 10 lithium-ion modules beneath.
Vision out is excellent with an expansive glasshouse and full-length sunroof.
Amenities include two USB-C charge points, a third climate zone, fold-out armrest with pop-up cup holders and generous storage in the doors.
Fitting child seats should be pretty simple with doors that open wide, two sets of ISOFIX ports (that you can't lose the covers of) and three prominent top tether anchors in the recline-adjustable backrest.
The boot is large with 510L of space at a minimum that expands to 1560L if you fold the 40/20/40 split backrest flat. There's a sense of solidity in that process, too, with sturdy levers and components.
So sturdy that the retractable luggage cover is quite difficult to remove, especially for shorter owners. Other niceties include a single shopping bag hook, LED lighting and 12-volt socket in the back.
No BMW X3 comes with a spare tyre so that should come as no surprise. The iX3 instead has a tyre repair kit. There is underfloor storage in the iX3, though, which is the perfect place to store both charging cables — Mode 2 and 3 — that are included.
For now, only a single iX1 grade is available, dubbed xDrive30, starting from $84,900 (all prices are before on-road costs).
Most buyers seem to be choosing the no-cost-extra racier 'M Sport' pack over the more-conservatively presented 'xLine'.
Both come complete with double-the-usual AC charging capability (22kW), twin-motor all-wheel drive, a 67kWh battery, variable-ratio steering and adaptive dampers as standard.
In contrast, the Mercedes EQB 350 4Matic equivalent starts from over $107,000 (though a less-expensive single-motor front-drive version comes in from nearly $89,000), and both with a slower 11kW charger. Genesis’ advanced GV60, meanwhile, kicks off from nearly $108K.
We cannot remember BMW ever going so hard on comparative value in Australia, though how it responds to the sensational (though admittedly smaller) Volvo EX30’s $59,990 ask remains to be seen.
Anyway, the iX1 is no bare-bones special.
Besides the aforementioned twin electric motors, AWD, 22kW AC charger and (non-driver-configurable) adaptive dampers, there are goodies like keyless entry/start, a digital key with ultra-wide-band tech, a 10.7-inch multimedia touchscreen, a digital instrumentation cluster, ‘Hey, BMW!’ voice control, a head-up display, sat-nav with augmented reality view, dual-zone climate control, ‘Veganza’ artificial leather, a reversing camera, digital radio, Apple CarPlay/Android Auto connectivity, wireless phone charging, a powered tailgate, roof rails and 19-inch alloy wheels.
On the safety front, you’ll find driver-assist tech like autonomous emergency braking (AEB), lane-support systems, adaptive cruise control, adaptive LED headlights and automatic parking assist. More on those in the safety section below.
Need more but want to think less? BMW’s new and simplified option packs bundles key features like a panoramic sunroof, metallic paint (normally $1500 on its own), Harman Kardon audio upgrade, lumbar massaging front seats and alternative interior trims in a reasonably-priced $4700 'Enhancement Pack'.
There are several others bundles available, too, as well as a handy 22kW BMW AC Wallbox from $1199, not including installation, that cuts down home-charging from over 33 hours using the regular mains to around 3.5 hours.
And don’t worry, BMW diehards. You can still spend tens of thousands of dollars more via the company’s endlessly extensive options list. The Germans aren’t foolish.
Unlike in the iX3’s Hyundai, Kia or Genesis rivals, which use a pure EV skateboard platform and offer no internal combustion engine (ICE) alternatives on this architecture, there is no V2L Vehicle-to-Load capability. In other words, you cannot charge appliances or power your home in an electrical blackout scenario.
The iX3 M Sport may be expensive compared to a rear-drive Tesla Model Y but next to premium-badged rivals, it cuts rather attractive shapes at BMW's $89,100 before on-road costs asking price.
Outside, there are 19-inch alloy wheels, adaptive LED headlights, no-cost choice of six metallic paints (Phytonic blue is what you see here), illuminated door sills and a power tailgate.
The impressive list continues inside with 'Vernasca' leather-appointed seats available in three colours and 'Sensatec' artificial leather on the dash and high-traffic touchpoints.
The front seats are heated and power adjustable and the ambient lighting is customisable. The iX3 also has tri-zone climate control, tyre pressure monitoring, free-of-charge open poor wood trim, adaptive dampers, a heat pump and even a full-length opening sunroof.
Paying the best part of $12,000 extra for the M Sport Pro doesn't change the single 210kW motor, 74kWh (usable) lithium-ion NCM battery and 461km of WLTP driving range.
Instead, you get bigger 20-inch alloy wheels, black grille surrounds, acoustic glass with tinted rear windows, lumbar adjust, gesture control, head-up display and a Harman Kardon sound system.
There are also BMW's 'Iconic Sounds' in the Pro and the more expensive model includes five years from Chargefox public charging.
Mercedes-Benz no longer sells the EQC so the iX3's natural three-pointed star rival becomes the EQE300 SUV, which retails at $134,900. Audi's Q6 e-tron is not yet here so cross-shoppers will need to look at the smaller Q4 from $88,300.
The iX3's only direct premium rival is the Genesis GV70 Electrified, starting from $125,858 in the sole Performance AWD guise.
Even higher trims of mainstream rivals such as the Kia EV6 GT-Line RWD ($79,590) and Mustang Mach-E Premium RWD ($79,990, all prices before on-road costs) sit in close proximity to the BMW.
The iX1 boasts BMW’s fifth-generation EV drive system, known as eDrive 5.0 (M170SF).
Being an xDrive30, there are two electric motors fitted – one on each axle to provide all-wheel drive. Both are electrically excited synchronous motor set-ups.
Drive is predominantly to the front wheels via a single-speed reduction gear transmission, unless extra traction is required, in which case the rear motor kicks in to power the back axle.
Combined with the aid of an overboost function, they deliver 230kW of power and 494Nm of torque, for a 0-100km/h sprint time of 5.6 seconds, on the way to a 180km/h top speed.
Tipping the scales at 2010kg, the xDrive30 provides a power-to-weight ratio of 114kW per tonne, which is a healthy number.
Suspension is via MacPherson-style struts up front and an independent three-link design out back.
If you care, towing limits are 1200kg braked and 750kg unbraked, with a 570kg maximum payload.
In this case there isn't much under the bonnet except for electric gubbins. The single electric motor – that uses no rare earth materials – resides at the back and generates 210kW/400Nm.
Those outputs are fairly close to a petrol X3 30i, though of course this model is rear-drive only.
Thanks to the rapid response of electric motors, the iX3 M Sport can sprint from 0-100km/h in 6.8 seconds (claimed).
BMW has chosen to give the iX3 a long-travel progressive throttle pedal that makes grunt easy to meter out. However, the regenerative braking could do with a little more refinement.
There are two settings, 'D' — just like letting off the throttle in a combustion car — and 'B' which is quite strong. The blending between regenerative and physical caliper-on-rotor braking is vague, though, which can make low-speed moves a bit jerky.
BMW says the xDrive30 consumes an average of 18.3kWh/100km.
On the launch drive program, the vehicle displayed 21.3kWh/100km. That included some spirited highway and mountain-road driving conditions.
Fitted with a 67kWh lithium-ion battery pack with a useable 65kWh, the iX1 offers an ADR 81/02-rated range of 400km.
This means a relatively common 50kW DC public charger with a CCS Combo 2 socket will need about 65 minutes to replenish the battery from 10 to 80 per cent or about half an hour with a 150kW charger.
If neither are available, you'll require about 34 hours to charge to 100 per cent maximum using the normal household powerpoint plug. Or, as mentioned earlier, a 22kW AC Wallbox cuts that down to about 3.5 hours.
Each iX1 includes a three-year subscription with Chargefox.
The iX3 M Sport's WLTP rating is a respectable but not groundbreaking 461km on the combined cycle. The reality is a little bleaker, our test car displaying 316km on its digital instruments at 100 per cent charge.
Going against what you might expect for an electric car, the iX3 was not very efficient in town, we initially saw 24kWh/100km on the read-out which is quite high.
It is better suited to a longer, steady-state run. Our regular 200km country and suburban test loop dropped the consumption to 18kWh/100km for a real-world driving range of 411km.
When it's time to bring the charge levels back up the iX3 will take on AC electricity at 11kW, for flat to full in seven and a half hours.
Public fast-charging caps out at 150kW (DC) though averages to 104kW over a 10-80 per cent session. This should take 21 minutes, says BMW.
We only observed a maximum of 101kW on a DC charger though the pylon did not appear to be performing at full energy with other vehicles having similar issues.
One of the best things about the iX1 xDrive30 is that it has just enough EV smoothness, refinement and speed to feel special, yet still drives and behaves as a BMW should.
Which hasn't always been the case with previous-gen X1s.
It helps that, from the driver’s seat, everything falls into place: the bracing seats, thoughtfully positioned relative to all controls; and the overall sporty/quality ambience that puts you into the brand mindset.
Select Drive, and the iX1 leaps away sweetly and silently, accompanied by an electric motor whir that's quite pleasing. At speed, acceleration is instant for fast overtaking and there’s plenty more in reserve if you really need to hustle along.
For a 2.0-tonne compact SUV, the steering is remarkably responsive, providing nimble yet secure handling. Maybe it’s all the low-slung weight and near-50:50 weight distribution, but the iX1 displays impressive cornering and road grip. It’s an enjoyable drive.
Initially, novices might find the brakes a bit sudden, but they’re actually pretty progressive once you get used to them, and they feel and stop with a more natural pedal feel than many hybrids we’ve experienced. Again, BMW has tuned the xDrive30 to feel inclusive.
Speaking of the stoppers, there are no paddle shifters to control the amount of single-pedal off-accelerator braking as per many other EVs, but putting the transmission from ‘D’ to ‘B’ brings a decent level of deceleration if not a full stop – as if you’re lighting resting your foot on the pedal. We’d like the option of a heavier self-braking function, though.
The launch program avoided city roads and heavy traffic, but we still found plenty of bad, pot-holed surfaces to favourably judge the adaptive dampers’ ability to help soak up the bumps.
While not super-soft or supple, the suspension is cushy enough for a comfy ride. And certainly better than many past BMW SUVs.
A bit too much road and tyre noise intrusion aside, the xDrive30 is dynamically very sorted indeed.
Which, when you consider all the other positive aspects of the iX1, you end up with a BMW offering an impressively broad band of capabilities.
It’s rapid, nimble and reactive to driver inputs, as you’d expect an SUV from this brand to be, without the compromise of harshness or discomfort.
What it’s like around town in a peak-hour crawl, or how far you can really get from a fully-charged battery, is something we’ll find out when we can conduct a full road test, so please watch this space.
Until then, as it stands, things are looking promising indeed for the xDrive30. Especially factoring in the value pricing.
Despite no saucy straight-six, V8 or twin-cam four-cylinder there is an inherent 'BMW-ness' in the iX3 M Sport. The way it steers, accelerates and rides all match the brand's DNA.
It is not a plush SUV, with some firmness to the suspension even in Comfort mode on the adaptive dampers — this may have something to do with BMW's 40PSI front and 45PSI rear tyre pressure recommendations — but without ever being crashy.
Build up a little more speed, beyond 60km/h for example, and the body settles nicely with a solid, assured stance.
There's no evidence of suspension noise and road noise is very well insulated as well, even without the up-spec M Sport Pro's acoustically insulated glass.
The steering is light in Comfort mode which makes it ideal for urban driving. It also has three turns lock-to-lock which is a lot for a sporty-ish BMW, however that is largely down to the improved steering angle. Without an engine or AWD system, the iX3 has a great turning circle of just 12.1 metres.
Moving things up a notch into Sport adds extra weight to the steering which helps judge the grip on good roads, which is pretty decent from the 245/45R19 Yokohama Advan Sport V107 tyres.
When you approach the limit, the iX3 is very secure but significant mid-corner bumps can unsettle the car, bringing its 2180kg tare weight (a 325kg penalty over the xDrive20i) sharply into focus. Pull it back a touch, though, and the iX3 M Sport is plenty rewarding on a country road.
Mostly, the iX3 is a refreshingly natural electric car out on the road. You could put anyone in the driver's seat and they'd be smooth just like in a combustion car.
ANCAP awarded the X1 petrol versions a five-star rating in 2022, based on the European NCAP result. No separate iX1 figure is as-yet available.
The iX1 comes with many of the latest driver-assist safety tech features, including AEB with day/night pedestrian and cyclist detection. This system is operational from 5.0km/h.
You'll also find front and rear cross-traffic alert, secondary collision avoidance braking, as well as a blind-spot monitor, lane-departure warning and swerve-assist systems, speed assist tech like adaptive cruise control with full-stop/go functionality, stability and traction controls, anti-lock brakes with brake-assist and a drowsy driver alert.
The lane support systems start from 60km/h and the driver monitoring system kicks in from 70km/h.
Along with dual-front airbags, the front-seat occupants have side chest and side pelvis airbag protection, as well as an airbag between them to help mitigate lateral-impact injuries while outboard rear-seat occupants have side head airbags (also called curtain airbags) coverage. The total airbag count is seven.
ISOFIX child-seat latches are fitted to outboard rear seat positions, while a trio of top tethers for straps are included across the back bench.
The BMW X3 was awarded a five-star ANCAP rating in November 2017 which expired last December as part of ANCAP's push to stay more relevant.
Electric, petrol and diesel models carried the five-star score but, strangely, the 30e plug-in hybrid model did not.
The iX3 has seven airbags (dual frontal, side chest, side head-protecting curtain and driver knee airbags are standard), autonomous emergency braking with pedestrian detection, lane-departure warning, blind-spot monitoring and lane-keep assist.
BMW has one of the better programmed adaptive cruise and lane-trace assist systems. The lane-trace assist worked well on test without being too intrusive.
Last year, BMW introduced a five-year/unlimited kilometre warranty with all its products, finally catching up with the industry warranty average after a protracted period of just a three-year coverage.
While there’s no capped-price servicing, you can pre-purchase a number of service bundles, to help save a bit more money further down the track.
There's a choice of 'Basic' or 'Plus' packages, in four or six-year (both with unlimited kilometre) programs, known as 'Service Inclusive'. They cost $1263/$4784 and $1800/$5784, respectively. 'Plus' covers brake pads/discs and wiper blade rubbers.
Note, however, that roadside assistance remains at three years.
Keep in mind, too, that BMW vehicles have a self-diagnosis feature that varies the service intervals according to how they’re used as well as wear and tear.
Our advice is to keep making an appointment annually or at about every 10,000km, just to be on the safe side.
The iX3 M Sport is now covered by a five-year/unlimited kilometre warranty in Australia.
Servicing is due on a conditional basis with the multimedia system prompting the owner when to visit a dealer.
BMW offers serviced packages for electric vehicles that last six years/unlimited kilometres, with the iX3's pack costing a reasonable $2325 over that time.