BMW IX1 vs Mercedes-Benz GLC300

What's the difference?

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

Just seeing a coupe SUV in the traffic makes some people very cranky, but others love the sight of them and it’s these fans that Mercedes-Benz is hoping to woo with its new GLC300 Coupe.

This new-generation GLC Coupe arrives six months after the regular SUV version of the GLC landed in Australia and goes head-to-head with the BMW X4 and Audi’s Q5 Sportback.

The coupe style with the ‘cut-down’ roofline which slopes towards a low tailgate means practicality is compromised and if you’re thinking of putting one in your family’s driveway then it might be an idea to read how this writer’s family coped with the GLC300 Coupe for a few days.