BMW I3 vs Toyota Prius

What's the difference?

Yes, it’s pricey for a small hatch, but this little BMW is a city car like no other. The i3s is tailor made for the urban environment, and six years on retains the quirkiness and charisma that stood it apart at launch, and it can still hold its head high among the current EV crop. 

The Prius can rest its weary head. The Age of the Hybrid has begun. Even though this iconic eco car might have lost its ultimate purpose to more mainstream models in the last few years, it’s still the best execution of Toyota’s hybrid tech on the market and if you can look past its divisive-as-ever looks, it’s comfortable and practical, too.

The brand’s Australian division promises the Prius will stick around in one form or another, so we’re keen to see what its next iteration will look like. Plug-in? Fully electric? Time will tell.

Built around a carbon-fibre reinforced plastic (CFRP) tub, the i3s is ultra-light (for a battery-electric vehicle), super strong, and unlike anything else on the road.

At just over 4.0m long, close to 1.8m wide, and a fraction under 1.6m tall, the i3s is compact, upright, and boxy. A classically polarising design, with some crossing the street to avoid it, and others (like me) loving its unique proportions and stand-out styling.

The nose is tall, short and upright, with the distance from the base of the front windscreen to the front axle (car designers call it the ‘dash-to-axle ratio’) unusually short.

That’s because the electric motor sits in the back of the car driving the rear wheels, with only a small front boot compartment required to house charging cables and other bits and pieces.

Despite the lack of anything of substance behind it, BMW’s signature ‘kidney grille’ is present and accounted for, with swoopy LED headlights (and DRLs) either side. Our test car’s ‘Fluid Black’ finish with ‘i Blue’ highlights dialed up the little car’s charismatic personality.  

One of the i3’s most impressive party tricks is its counter-opening ‘clamshell’ doors, and the engineering trickery used to create a B-pillar free side opening (including the strength of the carbon body structure) means the high window line follows a jagged path from front to back, the rearmost hatch windows shrinking the rear glass area appreciably.

The i3s’s standard 20-inch (dual) five-spoke alloy rims, although slightly wider in this performance model, are alarmingly skinny. But taking the car’s relatively light weight (1245kg) and urban-centric purpose into consideration, the narrow, low-rolling resistance rubber makes sense.

With the roofline and sides of the car tapering distinctly towards the back, the rear view is suitably idiosyncratic, highlighted by flush-fit, vaguely U-shaped LED tail-lights. 

The hatch window is small, and the bumper sits high to marry with the load space floor sitting on top of the motor and transmission.

And when it comes to moving inside, BMW offers a choice of three ‘interior worlds - ‘Loft’, ‘Lodge’, and ‘Suite’ - featuring renewable natural fibres, recycled plastics, naturally tanned leather, and open-pore wood (sourced from 100 per cent Forest Stewardship Council-certified forestry).

But irrespective of where everything comes from, the end result is inviting, comfortable and sub-zero cool. Our car’s ‘Suite’ interior was combined with ‘Oak dark matt’ wood, and ‘Vernasca’ brown leather to stunning effect.

A tunnel-free floor, gently curved dash and digital screens for instruments and media let you know you’re in something different and special. It might be six years old, but the i3 still feels contemporary and distinctive. 

The Prius is the very visage of economic motoring. Derided by big-engine lovers, and adored by the eco-crowd, the fact that the Prius’s wedge-shaped frame is more about function than form tells you everything you need to know about this car.

It blends with Toyota’s latest design language, the face and bodywork containing some subtle nods to other models that would launch after it, like the Corolla, Camry, and C-HR.

What always surprises me about even this top-spec Prius is its dorky ride height. For a car with such a low drag coefficient, it sits so far off the ground! The 17-inch wheels look almost out of alignment with the body in those wheelarches.

Round the back, the Prius’s integrated spoiler and glasshouse bodywork are as divisive as ever, with more extreme pointed light fittings leaning into the effect created by its boxy, rear three-quarter view and mirroring the shape of the LED headlights at the front.

Of course, this car is less about being looked at as it is about its drag coefficient of 0.24 Cd, which is one of the lowest on any production car.

Inside, things again prove divisive, with a minimalist dash, a swoopy gloss highlight piece that frames the central vents and multimedia screen, and an odd, centrally mounted dash cluster, which is a usability faux pas.

In the case of the I-Tech at least there’s a holographic display which can put up useful information to help prevent your eyes from drifting too far from the road. Still, I can’t help but feel like this whole interior ethos is futuristic for the sake of being futuristic, with a little less thought given to how practical it is, compared to the brand’s other models.

The leather-appointed trim across the wheel and soft plastics in the door and dash-topper are appreciated, and there’s attention to detail in the little ‘Prius’ logos on the vents. However, I found the dull multimedia screen to be susceptible to glare during the day, and the big integrated panel in which it sits is made from a tinny gloss plastic, which will easily to get covered in fingerprints and scratches.

Wide-opening clamshell doors make getting in and out of the i3s a breeze. But bear in mind you have to open the front door to get to the latch for the back one, which can be a pain.

The driver and front passenger enjoy heaps of room, in an open environment, but there’s only a single cupholder in the centre console, so let the coffee cup wars begin.

Aside from that there are seriously big bins in the front doors, a modest glove box, and a handy elasticised pocket near the floor at the base of the bulkhead.  

Outlets for 12-volt and USB are provided, and there’s a small oddments tray at the rear of the centre console.

Slip around to the rear and you’re in anything but limousine territory. Sitting behind the driver’s seat set for my 183cm height, head and legroom are modest but do-able. And remember it’s two seats only back there.

In terms of storage, there are two cupholders between the seats but no storage pockets or bottle holders in the doors. You won’t find adjustable ventilation outlets either, but that’s not a huge factor in car of this stature.

The boot’s volume is quoted at 260 litres with the 50/50 split-fold rear seatback upright, which is enough to easily swallow the largest 124-litre suitcase in the CarsGuide three-piece set. The smaller 95- and 36-litre cases will sit side-by-side without a problem.

Fold the rear seat down and you have 1100 litres of space at your disposal, with tie-down anchors, an elasticised pocket and 12-volt power provided.

Don’t bother looking for a spare of any description, a repair/inflator kit is your only option. And not surprisingly, the i3 is a no-tow zone. 

If nothing else, all of the Prius’s edgy design gives it plentiful interior space. Toyota granted this generation of Prius a low seating position and tall roof, which combine with the distant dash elements to make for a spacious cockpit for the front two occupants.

The seat design in the top-spec I-Tech is also cushy, reminiscent of the seats in high-spec Camrys, and I had absolutely no trouble finding a comfortable driving position. If there’s one thing to be said for the annoying, centrally mounted instruments, it’s that you don’t need to consider the position of the wheel interfering with their visibility.

The Prius’s total glasshouse grants superb visibility out the front and sides, with large wing-mirrors, too. The only downside is that integrated spoiler at the back, which makes for a distracting view out the rear mirror that I’m sure any owner will quickly become accustomed to.

Soft trims across the doors and centre console, even in the back seat, make the Prius cabin a comfortable place to be, too.

Ergonomics have not been forgotten, with the multimedia screen and climate unit having useful and easy-to-reach physical dials and toggles for all the key functions. Even changing gear is a breeze in the Prius, with its odd little rosebud-shaped shifter simply a flick of the wrist from where your arm sits.

I do wish Toyota had made better use of the large area under the climate unit, however. The front part of the centre console is exclusively for the wireless-charging bay alone, and the rest of the space is constructed from a smoothly contoured gloss-finish plastic panel. It has looks to match the Prius aesthetic, but it’s no good for storing anything other than a single phone. It would have been better to make a large bay here with a rubberised finish.

Thanks to the lack of a physical handbrake in the centre or any other buttons or functions, there are two large bottle holders with variable edges.

A huge centre-console box and large door bins round out the Prius’s front-seat storage options.

Room in the rear seat is excellent, my 182cm tall frame had stellar amounts of space for my legs and head, as the roofline continues through to that raised rear spoiler. The comfy seat trim continues, although the padding in the base is notably not as good as it is in the front.

There are some useful pockets on the backs of the front seats and a drop-down armrest with cupholders for rear passengers, too.

Finally, the awkward rear of the Prius makes for a fantastic boot capacity, one advantage this car still holds over its hybrid Toyota stablemates. Capacity for the I-Tech is a mid-size-SUV rivalling 502-litres (VDA), which easily consumed our CarsGuide test luggage set and is even bigger than the base Prius, at the cost of the space-saver spare wheel. The I-Tech only has a repair kit to go with its larger alloys.

This Toyota Prius in top-spec I-Tech form costs a whopping $45,825 before on-road costs, which is a tall order, especially given the fact that the technical advantage this car once had to help justify its price-tag has been lost to the rest of Toyota’s range.

An equivalent Corolla hybrid, even in top ZR trim, can be had from just $34,695, and even the much larger Camry in its highest hybrid SL trim is more affordable, at a suddenly cheap-looking $42,790. All three Toyotas are sourced from Japan.

Not a good start in the value battle, then, especially since those other Toyotas are not just hybrids, but great cars in their respective segments.

The Prius I-Tech’s most direct rival is the similarly shaped and sized Hyundai Ioniq Premium, which can be yours from $40,390 with competitive equipment. Hyundai is not only hunting Toyota with this car, but flexing its deep pockets by selling the Ioniq in Australia as not just a hybrid, but a PHEV and a full EV, too.

Thankfully, the I-Tech comes with some decent gear, sporting 17-inch alloy wheels, a 7.0-inch multimedia touchscreen with Apple CarPlay and Android Auto connectivity, digital radio, a 4.2-inch digital information display, a holographic head-up display, full LED lighting with auto-levelling, leather-appointed seat trim, auto dimming rear vision mirror, wireless phone charging, 10-speaker audio, and improved interior trims over the base car.

The I-Tech also scores a larger boot capacity and an improved safety suite compared to the base Prius. More on that in later sections of this review.

Is the Prius “good value” then? It's still a no, as all of this equipment can be had in bigger, more mainstream Toyota models, and far more affordable rivals. It’s a shame Toyota hasn’t brought the Prius’s cost down in the five years since this generation launched, because in today’s market it makes less sense than ever.

That said, there is a certain niche audience for this car. One that will always love its little innovations, like the fact that it has one of the lowest drag coefficients on the market, its stellar fuel-consumption number, and its claimed 40 per cent thermal efficiency.

The i3s is powered by BMW’s ‘eDrive’ hybrid synchronous electric motor, producing 135kW at 7000rpm, and 270Nm from 0-4500rpm. Yep, that’s right, maximum torque is delivered the instant you depress the right-hand pedal, and we’ll get to what that brings to the driving experience a little later.

The unit incorporates a charging and generator function for braking energy recuperation, the latter delivering up to 50kW.

Drive goes to the rear wheels via a single-speed (fixed-ratio) automatic transmission.

The battery powering the whole show is a 352-volt/120 amp-hour (Ah) Lithium-ion unit with a (gross) energy rating of 42.2kWh.

It wouldn’t be a Prius without Toyota’s signature hybrid synergy drive technology. In this most original case it consists of a 1.8-litre four-cylinder petrol engine, which uses the more thermally efficient but less powerful Atkinson combustion cycle, producing 72kW/142Nm, paired to a set of electric motors on the front axle, which can produce up to 53kW/163Nm.

Combined system output is rated by Toyota at 90kW, driving the front wheels only via a continuously variable automatic transmission (CVT). This system is the same one now also employed in the C-HR and Corolla hybrid grades.

The Prius’s electric motors source their power from an older design nickel-metal hydride battery (instead of the more modern lithium-ion setup) located under the boot floor.

When it comes to an electric car’s energy use and projected range, there are two main things to consider - the motor’s power consumption and the battery’s capacity.

And according to BMW, the i3s’s power consumption for the combined (urban/extra-urban) cycle is 14.6–14.0kWh/100km.

Over a week, and roughly 250km of urban driving (with some brief freeway runs thrown in) we saw 19.3kWh/100km staring back at us from the on-board computer.

When BMW launched the i3 in Australia in 2014, the pure EV version came with a 60Ah battery pack delivering a claimed 130 kilometre range (a range extender model featuring the addition of a two-cylinder petrol motorcycle engine was also offered). 

In 2016 a 94Ah version arrived to boost range up to 183km, and the i3s launched in 2018, with its 120Ah battery pushing range out to BMW’s current, real-world estimate of 260km.

Then, there’s charging time, which is like asking how long is an electric piece of string.

According to BMW, for a 0–80 per cent charge from a (50 kW DC) fast-charging station, you’re looking at 45min.

From a (11kW/16A/380V) high-output home/office wall unit, that pushes out to 3.10h, and using a (3.7kW/16A/240V) low-output home/office unit stretches the wait time to 9.40h.

BMW offers the ‘WallBox plus’ charging suite as a dealer accessory priced from $1990 (not including GST or install costs).

Plug into a domestic (2.4kW/10A/240V) socket, and you’re staring down the barrel of 15.00h. But at least you can use low-cost, off-peak energy overnight, right? Nah, I don’t buy that line either.

The Prius’ sandpapered hybrid drive, low drag number, weight reductions, and low-rolling-resistance tyres add up for a stellar official/combined fuel-consumption figure of just 3.4L/100km. While its signature hybrid tech might be available on other Toyota’s, it’s here where the Prius still shines, undercutting the others by almost a whole litre every 100km.

But can it live up to that promise in the real world? Over my week of what I would consider to be reasonable ‘combined’ driving conditions; with plenty of traffic, freeways, and suburban driving, the Prius returned a stellar figure of just 4.0L/100km. This is not just one of the lowest figures I have ever achieved on a test car, it is even lower than the Corolla Hybrid that I tested over a three-month period. I couldn’t get that car below 4.9L/100km, despite by best attempts.

For a true rival comparison, my week-long test of the Ioniq hybrid in 2019 had the Korean managing a fuel number of 4.6L/100km.

You need not worry about kWh energy consumption for the Prius, as its hybrid system’s software manages the state of battery charge on the fly. It will simply run the engine to charge the battery if levels drop too low, although it always feels good to make the most of the motor’s regenerative braking to keep the battery topped up.

It’s clear that the Prius is still the king of hybrid, then. At least for the time being. All Prius models have 43-litre fuel capacities and are able to consume base-grade 91RON unleaded.

It might not look like a conventional sports car, but the BMW i3s certainly accelerates like one, with a claimed 0-100km/h time of 6.9sec. The i3s is a smile-inducing hoot to drive.

Every one of this little hatch’s 270 newton metres of torque is available from the minute you hit the accelerator pedal, and remain in service until 4500rpm, at which point torque delivery drops off a cliff.

But peak power steps in at exactly 7000rpm, so if you’re determined to make that overtaking move you won’t be left in the lurch. In fact, BMW says it only takes the i3s 4.3 seconds to surge from 80km/h to 120km/h.

However, the i3’s forte is 100 per cent the city, rather than the open road. Its ‘point and squirt’ ability making it the perfect partner for the cut and thrust of the urban jungle.

The i3s features an upgraded ‘Sports Suspension’ incorporating firmer dampers, re-tuned springs and revised anti-roll bars. It’s also lowered 10mm, the track is widened (+21mm front / +2.0mm rear) and the wheels go plus one inch to 20-inch alloys.

The standard i3 (no longer offered in Australia) rolls on 19-inch rims shod with 155/70 rubber all around. And while the i3s’s 175/55 front and 190/50 rear tyres are still exceptionally narrow, from the side the low-profile Bridgestone Ecopias look like fan belts wrapped around pulleys rather than tyres around wheels..

No surprise then that ride comfort isn’t exactly cushy, and in signing on for the i3s experience you’ll need to be ready for more than occasional bumps and thumps.

But the pay-off is super-sharp dynamics, Suspension is by alloy struts at the front, and a five-link alloy set-up at the rear..The steering responds to inputs quickly yet smoothly, and with 48/52 front to rear weight distribution, the car always feels balanced, eager, and taut.

And if you really want to dial things up the ‘driving experience control’ allows a switch to Sport mode for a further tweak of the suspension, steering, and traction control set-ups.

A tight 10.3m turning circle makes for easy parking and stress-free U-turns. But if things get too tight, rapid three-point turns are assisted by the gear shift controller bring mounted on a chunky stalk on the right-hand side of the steering column. Too easy.   

Braking is by vented discs front and rear, but they’re tiny. That’s because the ‘Brake Energy Regeneration’ system does most of the work. 

Effectively turning the motor into a generator, the system not only slows the car dramatically but feeds energy to the battery in the process. It takes a while to get used to the sensation, but soon becomes a fun, and surprisingly easy game to use the brake pedal as little as possible… often not at all, for long periods.

The Prius was responsible for popularising Toyota’s Hybrid Synergy Drive, and fittingly, it still feels like the best execution of the technology on the market. That instantly available torque from the electric motor is sleek, quiet, and easy. It feels as though the Prius can make more extended use of purely electric drive than not only its rivals, but all other Toyota and Lexus hybrid products.

Despite its awkward exterior looks, the ride and handling of the Prius are excellent, thanks to its robust TNGA-C underpinnings (in fact, the Prius was the car to debut this platform for Toyota). It tilts into corners nicely, despite a frumpy ride height, and deals with bumps in its stride. This is a comfortable car, and the Lexus influence here is undeniable. The steering characteristics are also smooth and responsive. I wouldn’t go so far as to say the Prius is fun to drive, but it is certainly comfortable and compliant.

What the Prius lacks is the lower, firmer, and more aggressive ride and handling characteristics of its Hyundai Ioniq rival, perhaps a telling insight into the trajectory of each brand.

These characteristics add up to an around-town driving experience that really is a breeze. It’s quiet in the cabin and at times genuinely hard to tell whether the car is using its electric motors or the engine. When it comes to bursts of acceleration, the Prius might surprise you. Using both the motor and engine in tandem, I found that the Prius can sprint from the line with an alarming urgency, more so than its Corolla sibling. With the same tech behind the accelerator pedal, it’s hard to imagine why.

Once the electric motor has reached its strictly defined limit, though, the engine breaks in with a vengeance, and this car does have an anaemic follow-through when the electric components fall to the wayside. As in other applications of this drivetrain, the 1.8-litre Atkinson-cycle petrol engine can be thrashy and noisy when a lot is asked of it.

Of course, driving in such a sporty manner is hardly the point of the Prius, and where it really excels is in that day-to-day traffic grind, where the hybrid system works largely in the background to maximise the time spent with the engine off. The best part? While you can really fall into the hybrid system’s addictive fuel-saving displays, which really encourage hypermiling, this is a set-and-forget system. You can drive the Prius like any other car, and it will be trim on fuel consumption anyway. It’s not like I was trying awfully hard to attain my weekly figure of 4.0L/100km, so I’m sure it can do better over the long term.

The Prius wears a maximum five-star ANCAP safety rating to the 2016 standards, although even in today’s market it has a great active-safety suite.

Standard modern active features on all Prius models include freeway-speed auto emergency braking with pedestrian and daytime cyclist detection, lane-keep assist with lane-departure warning, adaptive cruise control, traffic-sign recognition, and auto-high beams. Our top-spec I-Tech adds blind-spot monitoring and rear cross traffic alert, for an overall excellent suite.

All Prius varaints are also equipped with seven airbags consisting of the standard front, side, and head, as well as a driver’s knee airbag, and the standard array of electronic stability and brake controls are also present.

BMW offers a three year/unlimited km warranty, which is off the pace given the majority of mainstream brands have stepped up to five-year cover, with some at seven. And the pressure is on with Mercedes-Benz recently announcing its shift to five years/unlimited km.

That said, the BMW's body is warranted against rust (perforation) for 12 years/unlimited km, and roadside assistance is provided free-of-charge for three years/unlimited km.

Maintenance is 'condition based' with sensors and on-board algorithms (mileage, time since last service, driving style) determining whether an annual vehicle inspection is required.

The 'BMW Service Inclusive' package, offering a single, one-off advance payment to cover selected service and maintenance costs, is available in two levels - 'Basic' ($850) or 'Plus' (dealer quote)

Toyota’s range-wide warranty currently stands at five years or unlimited kilometres, which is really the accepted industry standard and matches its key Ioniq rival.

Annoyingly, however, the Prius needs to adhere to six-monthly or 10,000km service intervals. Said intervals are capped to $165 per visit for the first six visits under Toyota’s “service advantage” program, after which time you fall back to Toyota genuine servicing with significant price hikes to $221.97, and $425.47 for the next two services covering four years or 80,000km.

A year of roadside assist is included, after which time you will need to subscribe to Toyota’s program, from $89 a year.

While Toyota’s offering is on par with many, it’s hardly the cheapest or most comprehensive we’ve seen.