Audi SQ7 vs Mercedes-Benz EQ-Class

What's the difference?

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

When I was telling my colleagues about the Mercedes-Benz EQC my summary was, basically, it’s the best electric luxury car I’ve driven. 

It’s plusher than a Jaguar i-Pace, more polished than a Tesla Model X - indeed, it feels like a different kind of electric car to both of those models. It’s an impressive foray into the segment, and we can’t wait for the chance to put it against some like-minded electric European luxury SUVs at some point in the future.

If you're getting an SQ7, you'll want to tick the 'Black Pack' box because otherwise there are a lot of high-gloss silver details, especially at the rear that don't suit this tall and slightly awkward SUV.

The SQ8 is more convincing, appearing wider on the road with its new 'singleframe' grille design seemingly sucking it even closer to the tarmac like some kind of overgrown Audi RS3.

Both get an attractive new 2D design for the Audi rings and L-shaped grille details. These aid the SQ7's front end which is more muscular and purposeful than before.

The attractive lights have moved higher up the front end for enhanced presence, too. You get Matrix LEDs as standard but these candles are the hardcore HD Matrix items that feature laser light for further even longer light throw at night. They are simply awesome.

Fresh 22-inch alloy wheels and minor changes to badges finish off the exterior treatment for both cars.

The SQ8's bold specification — finished here in 'Sakhir Gold' — sets it apart from other SUVs as the metallic gold paint shimmers in the sunlight. The SQ8 is also available with whopping great 23-inch alloy wheels that you see here.

Inside, both cars share a similar architecture with 10.1-inch touchscreen for the multimedia and an 8.6-inch item below for heating and ventilation settings. 

The SQ7 is a great example of a design ageing without dating, its confident horizontal lines and well-proportioned cabin features are as attractive as they were at launch, if less impressive than the related VW Touareg's whopping 15-inch screen or the minimalist Range Rover Sport.

Adding to the feeling of quality is that signature Audi smell — a combination of leather and the Sensory Package's perfume, no doubt. The SQ7 keeps a round-bottom steering wheel which remains one of the best in the business, it's just the right size and diameter trimmed with dimpled leather.

Final flourishes include the optional contrast red stitching and seatbelts as well as eye-catching turned aluminium trims.

The Mercedes-Benz EQC is entirely different to what we expect from the brand, but it’s really what we expected all along when it came to an electric SUV from the Daimler stable.

It is sleek, streamlined and smooth, with panels that almost look like they’re formed from liquid. And it has the eco-edgy graphics you’d expect, with a specific grille treatment (yes, a real grille), headlights that are unlike any other Benz (they even have an LED that runs the width of the grille), and a rear-end style that looks almost like it was penned with another Stuttgart-based brand in mind… Porsche. I’m talking about Porsche.

But one thing that I really love about the EQC is its moustache. It's more prominent when the car is finished in white paint, but there’s a moustache that former Daimler chief Dieter Zetsche himself could be envious of. And he had one helluva soup strainer.

It is clearly made to be slippery, despite essentially sharing its underpinnings with the more conventionally angular - yet still rounded-edged - GLC SUV.

While it is a nicely styled gizmo, I found there are some things that could be annoying.

For instance, I was trying to plug in at night in a dark area, and while there is a small light above the charge port, other EVs have a light that actually illuminates the area where you’re plugging in. 

And also, the plug port is on the driver’s side. If, like me, you had to charge up with the car on the street, it just adds a little bit more anxiety to the whole situation. I shudder to think what could happen if the charger was hit by a passing car - folding the mirrors in is one thing, but you can’t fold the power cable! The lead for the charger is long, thankfully. 

I know, most people (maybe even all people!) who buy and EQC are going to have undercover parking in a garage or carport, but it’s still worth remembering that the filler isn’t on the kerb side like a number of other EVs. 

It has almost identical dimensions to that car: 4774mm long on a 2873mm wheelbase, with a width of 1884mm and a height of 1622mm. For context, GLC is 4669mm long, same wheelbase, a bit wider (1890mm) and just a little more height (1639mm).

What about interior design? Well it’s also familiarly different, with a number of changes to the materials used but still the same tech and comfort you’d expect. Check out the interior images in the section below.

The difference between aged and dated is best summed up, though, by the excellent usability of the SQ7's cabin controls.

The separate screen for ventilation, for example, makes it simple to adjust seat or vent temperatures without interrupting the main screen's navigation instruction or other media systems.

When using wireless Apple CarPlay and Android Auto the top screen is entirely devoted to the other software with no remnants of Audi's system. It runs smoothly at all times.

Switching back to Audi's system, and there's a lack of contrast to the dark main screen and navigation. The touch targets are huge, though, and the satisfying click of the haptic feedback is welcome when driving. It seems expensive and natural in a world of feel-free touch operation.

Audi's 12.3-inch digital driver's display remains one of the best in the business. Legible and customisable with bespoke sport modes and the ability to show a full-size map, if you wish.

You can keeping devices charged with a wireless pad or there are two USB-C ports under the cushy centre armrest. A 12-volt socket is also available, and two more charge points are found in the back.

If there's one criticism in the front, it's the fairly limited storage. The door bins are big enough for a 600mL bottle but not much more and beneath the armrest the tray is shallow. The only other storage spots are the two cupholders which are the perfect size for a small take-away coffee.

While on the critiques, the drive mode selector is awkwardly hidden near the passenger below the touchscreen.

The seats are amazingly comfortable with ample support and power adjust for everything, including under-thigh length and bolsters. Several massage programs can be accessed through the menus, too.

Continuing the comfortable seating, the SQ7's second row is capacious with plenty of head, leg and toe room even for those over 180cm.

The bench slides forwards and backwards manually and the backrest is adjustable. A fold-down armrest contains two more small cupholders, and there are two separate climate zones, two vents and heated outboard seats.

However, folding and unfolding the second row is a bit complex and quite heavy work with a strange mix between electric and manual movement to access the third row — a Nissan Pathfinder does this better.

Once back there, the third row is passable for adults providing the second row is slid forward.

There are ISOFIX ports and top tether anchors for both power-deployed third row seats, so you can fit up to five children's seats in an SQ7.

The SQ8's second row is still generous but you do lose a small amount of headroom owing to the sloping roof design.

You also sacrifice some boot space, at 608L with five seats and 1755L with the second row folded. That's still a lot but the spacious SQ7's 793L/1921L figures are even better and 295L with all seven seats up is respectable. Both have sturdy 40/20/40 split-fold rear seats.

As the vehicles are equipped with air suspension, owners can raise or lower the boot floor to make it easier to load bulky objects if needed. A power tailgate is standard on both models.

A retractable luggage cover, netted pocket, boot lights and some underfloor storage complete the boot, however both cars lack a spare tyre of any sort. A tyre inflation kit is included.

If you’re thinking the EQC looks like a seven-seat SUV, you’re wrong. It’s a five-seater, with a decent sized boot, too.

The luggage capacity is 500 litres, which is decent for a car of this size, but bear in mind there is no spare wheel under the boot floor. 

Rear seat space is reasonably spacious for someone my size (182cm) sitting behind their own driving position, with decent knee and toe space. Headroom is not terrific, though, and anyone taller will need to watch their head as they get in and out of the car as the top sill eats into space quite a bit. 

Any middle-seat passengers might find the room a little less likeable, as the transmission tunnel intrudes quite a bit. Those with big feet might find shoehorning themselves in and out a bit of a challenge as the sills are quite large, and our car even had optional ($1200) “aluminium-look running boards with rubber studs” - side steps, essentially. They get in the way, too.

But if you’re just sitting two abreast in the back the seat comfort is really good, the trim quality is excellent, and there is a flip down armrest with the storage bin and pop out cupholders. There are rear air vents (no climate control adjustment in the back, though, and no USB charging either), and there are two map pockets, plus bottle holders in the doors. Up front you will find a mix of familiar elements if you’ve sat in any recent Benz model, but a few unique finishes and trim elements that might be new to you.

There’s a beautiful horizontal fin theme that runs around the cabin, as well as the now-traditionally audacious looking Burmester sound system speaker covers. They don’t quite gel with the aesthetic, to my eye. 

The dash-top material - “fine surface texture”, as Benz calls it - is unlike anything else we’ve seen from the brand, it’s kind of like a soft silky slippery fabric trim. While there are lovely copper trim elements that just add something visually entertaining and appealing to the space.

There is a large covered centre console bin with 2x USB-C charge points and there is an additional USB-C upfront next to the wireless phone charger. The Mercedes touchpad system that aligns with the MBUX media screen is reasonably easy to get used to, but being a Benz there are plenty of options for usability - the centre screen is a touch-capacitive unit, or you can use the steering wheel-mounted controller on the left side of the wheel to control the middle screen. The right thumb controller manages the driver info screen.

It was mostly very easily managed, although the menus did get stuck at times for me - mainly in the section around the energy consumption. Plus I tried the whole “Hey, Mercedes” command thing, and it failed on numerous occasions. 

The EQC is available in two separate lines at the moment. The first is the standard EQC 400, which has a list price of $137,900 plus on-road costs, and then there’s the Art Line edition for $143,800.

There’s no haggling, either. The EQC is part of Benz’s standardised pricing model, and there are nine dealerships/retailers Australia-wide that handle orders for the EQC. Or you can buy it online, if that’s more convenient! However, as we reported at the Australian launch of the EQC, the wait time can be long - up to seven months from clicking ‘order’ to the car arriving in Australia.

What will you get if you do order an EQC? It’s hardly an affordable midsize SUV, but you’re paying for new technology - and you’re getting a pretty well kitted-out car, too. 

The standard equipment list includes the AMG Line exterior package, 20-inch alloy wheels, LED headlights and daytime running lights, and a sunroof. 

The interior gets the AMG Line treatment with leather upholstery, as well as a 13-speaker Burmester sound system, keyless entry, push-button start, electric tailgate, a head-up display, Mercedes-Benz’s MB-UX media system with twin 10.25-inch screens including Apple CarPlay and Android Auto smartphone mirroring tech, DAB digital radio, sat nav and the option of augmented reality navigation instructions. That system also incorporates Mercedes-Me Connect online capability, including web search. 

There’s also an ambient lighting system with 64 colour choices, dual zone climate control, and heated front seats with electric seat adjustment and memory settings. 

Thrown in for nix is a five-year Chargefox subscription. Chargefox is Australia’s largest car charging network, with fast charger stations stretching from Cairns to Adelaide (and there’s a cluster in WA as well). 

There’s also a comprehensive safety technology suite included. All the details are covered off in the safety section below.

How about rivals? Well, its most natural competitors include the Jaguar i-Pace (from $124,100) and Tesla Model X (from $133,900), and there'll be an Audi e-tron electric SUV on sale in Australia by the end of 2020.

You might also think about the not-quite-fully-electric likes of the Volvo XC60 T8 plug-in hybrid (from $98,990), or even the plug-in hybrid Mercedes GLC 300e (from $83,500). 

The SQ7 and SQ8 both use a 4.0-litre twin-turbo 'hot vee' V8 petrol after the diesel SQ7 was abandoned in mid-2022.

It is the same engine you'll find in just about every application of this MLB platform, including the Porsche Cayenne, Bentley Bentayga and Lamborghini Urus — though it makes more power elsewhere.

In Audi's two medium-sporty SUVs it produces 373kW at 5500rpm and 770Nm between 2000-4000rpm.

In practice, it's a swelling, punchy engine without much top-end sparkle — though 4.1 seconds to 100km/h is nothing to scoff at.

The V8 also produces a rather splendid soundtrack, striking the right balance between Detroit burble and motorsport bark for this application.

An eight-speed torque converter auto transmission has been retuned for improved shift logic and it remains buttery smooth. It's pleasing enough just manoeuvring slowly around a car park, where you can feel just well calibrated the long travel throttle and transmission logic are.

The EQC has a power output of 300kW and it has 760Nm of torque, which is enough to see its claimed 0-100km/h acceleration pegged at just 5.1 seconds.

The EQC’s top speed is 180km/h (limited for the sake of the batteries), and it has an 80kWh lithium-ion battery pack.

It uses a pair of asynchronous motors - one front, one rear - and they can alternate to do what’s best in the situation - be it working in 2WD (RWD or FWD), or in AWD. 

If you’re thinking about an EQC as a towing option, the towing capacity is 750kg for an un-braked trailer and 1800kg for a braked trailer.

With 2340kg to heave around, not even the 48-volt mild hybrid system can save the SQ7's fuel consumption — it's a thirsty beast.

The rated ADR combined cycle (urban, extra-urban) figure is 11.8L/100km and indulging in the ample performance resulted in 16.5L/100km on the trip computer. The SQ8 was much the same.

The SQ7 is certified to tow up to 3500kg (braked), equal to a Toyota LandCruiser or Nissan Patrol.

A fairly large 85L tank gives the SQ7 a theoretical driving range of around 720km from a fill-up. Naturally, 98 octane unleaded is required.

With an 80kWh battery pack and a Type 2 CCS plug (up to AC 7.4kW / DC 110kW) the charge times vary pretty greatly depending on what output you’re powering up from.

Mercedes-Benz says a DC fast charging station should be able to replenish the battery bank in 1 hour 22 minutes (at a maximum of 110kW, though some Chargefox stations offer charge rates up to 350kW) while an AC charging station (like you’d find in car parks) or Mercedes-Benz’s own Wallbox system should take about 12 hours 13 minutes.

Charging from a regular household powerpoint is a last resort option. It is claimed to take 46 hours 40 minutes from empty to full (230-volt outlet, 10-amp/2.3kW). I plugged in to a powerpoint in my house and the car’s info display was stating it would take 9.5 hours to achieve the remaining 16 per cent of charge. It didn’t get to 100 per cent before I had to unplug, however.

My not-so-urban test drive loop commenced with 97 per cent of battery charge and an indicated range of 363km available. The idea was to get a feel for the “range vs reality” of the situation, so I did it in Comfort drive mode with the climate control active and no intent to either thrash the vehicle or baby it to save battery.

My drive ended with 36 per cent indicated charge remaining, after I’d covered 231.6km. That means, based on the car’s own algorithm, that it would have covered 315km before the battery was depleted, which is a long way short of the claimed 434km range.

The indicated energy consumption was 20.8kWh/100km, which is ‘thirsty’ for an EV. On our recent electric car comparison test, the most efficient of our EVs - the Hyundai Ioniq Electric - used just 13.0kWh/100km. Yes, I know the EQC is a lot heavier (2425kg kerb weight), but even the Tesla Model 3 was notably more efficient (18.5kWh/100km) than the EQC over very similar terrain and driving.

However, our testing saw us return an even better consumption rate than Mercedes-Benz’s claimed figure, which is 21.4kWh/100km.

Our drive loop started in South-East Sydney where the SQ7's burbly V8 and air suspension fitted right in, easily soaking up the worst of the concrete expansion joints and sharp-edged potholes.

It is a joy to waft around in the refined SQ7 with its remarkably good vision out the front and back (with 360-degree cameras to help elsewhere). Standard rear-wheel steer allows the back tyres to rotate up to 5.0 degrees, giving the 5072mm long SQ7 a better turning circle (12.5m) than a Q3 small SUV.

Its driven home further by the excellent drive mode customisation. Along with the standard programs, you can set an 'Individual' mode up with various selections for the suspension, steering, powertrain response and exhaust noise.

Following the SQ7, our time in the SQ8 took in some more twisting roads and the combination of 23-inch alloys with firmer suspension settings meant that, even in 'Comfort', 'Auto' or 'Balanced' drive modes, the coupe-styled model had a busier ride.

Both SQ7 and SQ8 featured 'Sport' adaptive air suspension, sitting 15mm lower than normal with the ability to drop the ride height up to 40mm in 'Dynamic' mode or raise it 50mm in lift mode to get out of sticky situations.

Audi chose not to specify the Dynamic pack on the SQ8, though, and the difference is noticeable compared to the SQ7. The coupe SUV rolls a little more in hard cornering and doesn't engage the rear end in quite the same way.

Back in the SQ7, turn in may feel a little less sharp owing to the taller height but the active roll stabilisation and Quattro electronically-controlled limited-slip differential splitting power between the two rear wheels makes for a more confident vehicle with better punch out of corners.

Grip is prodigious and the SQ7 is always in control with 285/35R22 Bridgestone Turanza T005 tyres.

A 2.4-turn lock-to-lock steering system is well-judged, remaining light in Comfort but adding enough weight and precision in Dynamic.

The brakes — 400mm front rotors clamped by six-piston calipers with optional ceramics — are reassuring and feel Autobahn ready. 

The Audi SQ7 with Dynamic Pack is like an Olympic swimmer that's put on some kilos and had a few kids but can still gap his teenage son in a 50-metre freestyle race.

This is perhaps the perfect expression of Audi's 'S' models USPs, being totally normal when pottering despite huge reserves of talent. 

If you have a garage and a Wallbox connector, there’s no reason the Mercedes EQC couldn’t be a terrific option as a commuter, a second car, or even your primary vehicle. 

The thing with all electric cars is that it’s about settling into a rhythm. If you use the car to commute to work, maybe you can charge it there. Or you might have a solar array and charge at home.

No matter the situation, you’ll be getting a rather nice vehicle to live with, based on my week with the EQC.

It’s a plush car, that’s for sure. The silence it offers is truly relaxing, and there’s effortless torque to pull you away from a standstill. The way you can build pace to overtake, the rush of noise-free acceleration, is pretty astounding. Perhaps not as visceral as in a GLC 63 AMG, but it’s still an experience.

The steering is direct and doesn’t require much thought, though it does lack a little bit of feel. But it’s easy to predict and quick to respond, making for pleasant progress around town. It’s easy to park, as well, with a great surround view camera system, as well as front and rear parking sensors. And if you’re not confident, the car has semi-autonomous parking, too.

The brake pedal feel takes some acclimation, because it responds pretty well, but the action is hard to modulate at times. That is partly due to the brake regeneration system, which actively captures energy that would have otherwise been lost during braking. You can adjust the level of aggression of the regen brakes, too, by tapping either the up or down shift paddles. The most aggressive setting will almost pull you up to a halt from urban speed without any brake pressure required.

The suspension of the EQC feels more settled than the last GLC I drove, and that could be in part due to the extra weight and stiffness of the battery cell under the body. The centre of gravity feels low, and it feels stuck down to the road in most situations.

The ride is mostly fine, but with big 20-inch wheels and low profile tyres, it can jar on hard edges. I also noticed that it can feel a bit unsettled at higher speed, as the body moves around - from side to side - more than I would have expected. It deals well with undulation changes and big dips, and if the surface is good, so are the comfort levels in the cabin. 

It’s a Mercedes-Benz, so as you’d expect the safety offering is comprehensive and extensive. 

The EQC received a five-star ANCAP crash test rating in 2019, scoring highly for child occupant protection in particular. But it also has all the safety assist nannies you’d expect, too.

There is autonomous emergency braking (AEB) with forward collision warning that works from 7-200km/h, plus active lane keeping assistance from 60-200km/h and lane departure alert, along with active cruise control, blind spot monitoring, rear cross traffic alert, rear AEB, driver fatigue monitoring, auto high beam lights and tyre pressure monitoring. 

There are nine airbags (dual front, front side, rear side, curtain and driver’s knee), and the EQC has a pair of ISOFIX anchor points for baby seats and three top-tether points to affix child seats.

Audi recommends SQ7 and SQ8 owners bring their car in for a service every 12 months or 15,000km.

Service pricing is not cheap, with a five-year package costing $4600 for either model. For reference a basic service plan for a BMW X5 costs $3450 for five years.

Audi has moved to a five-year, unlimited kilometre warranty with owners able to extend that (for a fee) up to nine years with Audi Advantage. An extra two years of warranty and scheduled servicing costs $4360 for the SQ7 and $4160 for SQ8.

Additionally, customers get access to Audi's loyalty programs with event invitations, ambassador experiences and discounts offers from select partner companies.

It mightn’t have the same method of propulsion as a petrol or diesel Merc, but it has similar service requirements. You still need to take it to the workshop for maintenance every 12 months - or every 25,000km! - whichever comes first.

Owners can either pay as they go for servicing, or pay up front and bundle it into their finance. The upfront rate is $1350 for three years/75,000km. Pay as you go will peg you along at $450 (year one), $750 (year two), $450 (year three). 

When the EQC launched it came with a three-year/unlimited kilometre warranty plan, but that was recently updated to a five-year/unlimited km plan, bringing Benz inline with the likes of Korean luxury maker Genesis, not to mention the majority of mainstream car brands.