Audi SQ7 vs GWM Haval Jolion

What's the difference?

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The GWM Haval Jolion Lux offers affordability in a modern, attractive package. However, the execution of some of its features isn’t always convincing. So yes, it’s sharply priced but it also feels underdone in some respects which doesn’t necessarily equate to value. But if affordability is at the top of your priority list and one or two shortcomings doesn't mean the end of the world, this could be the urban SUV you're looking for.

If you're getting an SQ7, you'll want to tick the 'Black Pack' box because otherwise there are a lot of high-gloss silver details, especially at the rear that don't suit this tall and slightly awkward SUV.

The SQ8 is more convincing, appearing wider on the road with its new 'singleframe' grille design seemingly sucking it even closer to the tarmac like some kind of overgrown Audi RS3.

Both get an attractive new 2D design for the Audi rings and L-shaped grille details. These aid the SQ7's front end which is more muscular and purposeful than before.

The attractive lights have moved higher up the front end for enhanced presence, too. You get Matrix LEDs as standard but these candles are the hardcore HD Matrix items that feature laser light for further even longer light throw at night. They are simply awesome.

Fresh 22-inch alloy wheels and minor changes to badges finish off the exterior treatment for both cars.

The SQ8's bold specification — finished here in 'Sakhir Gold' — sets it apart from other SUVs as the metallic gold paint shimmers in the sunlight. The SQ8 is also available with whopping great 23-inch alloy wheels that you see here.

Inside, both cars share a similar architecture with 10.1-inch touchscreen for the multimedia and an 8.6-inch item below for heating and ventilation settings. 

The SQ7 is a great example of a design ageing without dating, its confident horizontal lines and well-proportioned cabin features are as attractive as they were at launch, if less impressive than the related VW Touareg's whopping 15-inch screen or the minimalist Range Rover Sport.

Adding to the feeling of quality is that signature Audi smell — a combination of leather and the Sensory Package's perfume, no doubt. The SQ7 keeps a round-bottom steering wheel which remains one of the best in the business, it's just the right size and diameter trimmed with dimpled leather.

Final flourishes include the optional contrast red stitching and seatbelts as well as eye-catching turned aluminium trims.

The Jolion is now longer and wider than it's rivals at 4472mm long, and 1874mm wide. The next largest 'small' SUV is the Kia Seltos at 4385mm long and 1800mm wide which does the Jolion a whole lot of favours for internal passenger space and kerb-side appeal.

The Jolion looks substantial and well-shaped, with enough bells and whistles in the design to keep it fresh; like the swoopy LED DRLs at the front and a curvy behind that’s accentuated by a black spoiler.

The interior has interesting features, like the rotary-dial gear selector, push-button starter and minimalist button panel that sits below the large technology screen.

The dashboard juts out into the cabin and the low-key design is too pared back for my taste. But the cabin looks nice and new with lots of tactile accent panels and shiny screens.

There is still too much plasticky-looking styling to elevate it properly, but for its grade level this is almost luxurious.

The difference between aged and dated is best summed up, though, by the excellent usability of the SQ7's cabin controls.

The separate screen for ventilation, for example, makes it simple to adjust seat or vent temperatures without interrupting the main screen's navigation instruction or other media systems.

When using wireless Apple CarPlay and Android Auto the top screen is entirely devoted to the other software with no remnants of Audi's system. It runs smoothly at all times.

Switching back to Audi's system, and there's a lack of contrast to the dark main screen and navigation. The touch targets are huge, though, and the satisfying click of the haptic feedback is welcome when driving. It seems expensive and natural in a world of feel-free touch operation.

Audi's 12.3-inch digital driver's display remains one of the best in the business. Legible and customisable with bespoke sport modes and the ability to show a full-size map, if you wish.

You can keeping devices charged with a wireless pad or there are two USB-C ports under the cushy centre armrest. A 12-volt socket is also available, and two more charge points are found in the back.

If there's one criticism in the front, it's the fairly limited storage. The door bins are big enough for a 600mL bottle but not much more and beneath the armrest the tray is shallow. The only other storage spots are the two cupholders which are the perfect size for a small take-away coffee.

While on the critiques, the drive mode selector is awkwardly hidden near the passenger below the touchscreen.

The seats are amazingly comfortable with ample support and power adjust for everything, including under-thigh length and bolsters. Several massage programs can be accessed through the menus, too.

Continuing the comfortable seating, the SQ7's second row is capacious with plenty of head, leg and toe room even for those over 180cm.

The bench slides forwards and backwards manually and the backrest is adjustable. A fold-down armrest contains two more small cupholders, and there are two separate climate zones, two vents and heated outboard seats.

However, folding and unfolding the second row is a bit complex and quite heavy work with a strange mix between electric and manual movement to access the third row — a Nissan Pathfinder does this better.

Once back there, the third row is passable for adults providing the second row is slid forward.

There are ISOFIX ports and top tether anchors for both power-deployed third row seats, so you can fit up to five children's seats in an SQ7.

The SQ8's second row is still generous but you do lose a small amount of headroom owing to the sloping roof design.

You also sacrifice some boot space, at 608L with five seats and 1755L with the second row folded. That's still a lot but the spacious SQ7's 793L/1921L figures are even better and 295L with all seven seats up is respectable. Both have sturdy 40/20/40 split-fold rear seats.

As the vehicles are equipped with air suspension, owners can raise or lower the boot floor to make it easier to load bulky objects if needed. A power tailgate is standard on both models.

A retractable luggage cover, netted pocket, boot lights and some underfloor storage complete the boot, however both cars lack a spare tyre of any sort. A tyre inflation kit is included.

It's a running theme but the practicality of the Jolion doesn't always land. However, what it does well, it does very well.

Take the access and space for passengers. Both rows offer class-leading head- and legroom for its occupants, even middle seaters should be happy considering the transmission tunnel isn't tall.

Despite the manual passenger seat being set too high and both seats lacking lumbar support, front seaters still enjoy the most comfort. The heated front seats are also a pleasant surprise for the grade level, although their function is buried deep within the multimedia system and I mostly forgot about them.

The rear seat is fairly hard and doesn't offer much side bolstering, although the middle armrest helps to secure outer passengers in corners.

Storage is solid throughout the cabin with a reasonably sized glove box that can hold a thick manual, middle console and dedicated phone shelf, as well as a second phone 'slot'.

There is a sunglasses holder (sunnies rattle when stored, though) and a cubby underneath the centre console that can hold a small handbag but anything stored might interfere with the USB ports housed there.

There are two cupholders up front but you can't fit two cups side by side. Two cupholders, a couple of map pockets and storage bins finish up the storage in the back seat.

The boot capacity sits at 337 litres and while large enough for a good grocery haul it falls on the lower end for the class. By comparison, the Kia Seltos offers 433L.

Now, on to what the Jolion doesn't do all that well. It's new 10.25-inch multimedia screen and 7.0-inch digital instrument cluster look the part - all shiny and new-looking - but their usability falls somewhat short.

The media touchscreen is responsive but a punish to use on the go as most functions, including climate control, are accessed via the screen. A few dedicated buttons would be welcome, so changing bits on the road doesn't leave you flustered.

The digital instrument cluster isn't customisable and is set to a dark display screen with a typeface that looks blurry on some key displays, especially the speedometer.

There is a rather large and in-your-face driver monitoring camera installed on the A-pillar which feels too much like you're under surveillance while driving (not a fan, clearly).

Charging options include four USB-A ports and a 12-volt socket but that's it and it would be good to see a newer, faster USB-C port somewhere in the car.

A feature the Jolion does get right is the wired Apple CarPlay as it maintains a steady connection and is very quick to set up. The Lux also has wired Android Auto.

You don't get a powered tailgate and you might miss it as the boot lid is fairly heavy.

The Jolion line-up consists of six variants and the model on test here is the Lux, which sits second-from-the-bottom.

Its $29,990, drive-away, price tag positions it as one of the more expensive options compared to its nearest rivals with the MG ZS Excite the most affordable at $25,083, drive-away and the Mitsubishi ASX ES next at $27,990, drive-away.

Despite a similar specification, the Kia Seltos Sport+ FWD is hamstrung on price as it sits a way up the price ladder at $38,890, drive-away, but comes with the longest servicing schedule.

Premium equipment for the Lux includes synthetic leather upholstery, an electric driver's seat, heated front seats, dual-zone climate control, keyless entry and start, a 360-degree view camera system and rear parking sensors.

Other standard features include a 7.0-inch digital instrument cluster, four USB-A ports, a 12-volt socket, a 10.25-inch touchscreen multimedia system and (wired) Apple CarPlay and Android Auto.

A fixed cargo cover and temporary spare tyre round out its features list. Not bad at all considering it's almost a base model but the usability of those features can be hit or miss.

The SQ7 and SQ8 both use a 4.0-litre twin-turbo 'hot vee' V8 petrol after the diesel SQ7 was abandoned in mid-2022.

It is the same engine you'll find in just about every application of this MLB platform, including the Porsche Cayenne, Bentley Bentayga and Lamborghini Urus — though it makes more power elsewhere.

In Audi's two medium-sporty SUVs it produces 373kW at 5500rpm and 770Nm between 2000-4000rpm.

In practice, it's a swelling, punchy engine without much top-end sparkle — though 4.1 seconds to 100km/h is nothing to scoff at.

The V8 also produces a rather splendid soundtrack, striking the right balance between Detroit burble and motorsport bark for this application.

An eight-speed torque converter auto transmission has been retuned for improved shift logic and it remains buttery smooth. It's pleasing enough just manoeuvring slowly around a car park, where you can feel just well calibrated the long travel throttle and transmission logic are.

The Jolion Lux has a 1.5-litre, four-cylinder, turbo-petrol engine that produces 105kW of power and 210Nm of torque.

The Lux is a 2WD and has a seven-speed dual-clutch automatic transmission which isn’t always smooth with its gear changing but power is sufficient if you don't expect it to be zippy.

With 2340kg to heave around, not even the 48-volt mild hybrid system can save the SQ7's fuel consumption — it's a thirsty beast.

The rated ADR combined cycle (urban, extra-urban) figure is 11.8L/100km and indulging in the ample performance resulted in 16.5L/100km on the trip computer. The SQ8 was much the same.

The SQ7 is certified to tow up to 3500kg (braked), equal to a Toyota LandCruiser or Nissan Patrol.

A fairly large 85L tank gives the SQ7 a theoretical driving range of around 720km from a fill-up. Naturally, 98 octane unleaded is required.

The Haval Jolion Lux has an official combined (urban/extra-urban) fuel cycle figure of 8.1L/100km and based on its 55L fuel tank, theoretical driving range is around 680km, which is respectable for a little SUV.

My real-world usage came in at 7.8L/100km after mostly open-road driving, with a smattering of urban stuff. Overall, it's a solid result.

Our drive loop started in South-East Sydney where the SQ7's burbly V8 and air suspension fitted right in, easily soaking up the worst of the concrete expansion joints and sharp-edged potholes.

It is a joy to waft around in the refined SQ7 with its remarkably good vision out the front and back (with 360-degree cameras to help elsewhere). Standard rear-wheel steer allows the back tyres to rotate up to 5.0 degrees, giving the 5072mm long SQ7 a better turning circle (12.5m) than a Q3 small SUV.

Its driven home further by the excellent drive mode customisation. Along with the standard programs, you can set an 'Individual' mode up with various selections for the suspension, steering, powertrain response and exhaust noise.

Following the SQ7, our time in the SQ8 took in some more twisting roads and the combination of 23-inch alloys with firmer suspension settings meant that, even in 'Comfort', 'Auto' or 'Balanced' drive modes, the coupe-styled model had a busier ride.

Both SQ7 and SQ8 featured 'Sport' adaptive air suspension, sitting 15mm lower than normal with the ability to drop the ride height up to 40mm in 'Dynamic' mode or raise it 50mm in lift mode to get out of sticky situations.

Audi chose not to specify the Dynamic pack on the SQ8, though, and the difference is noticeable compared to the SQ7. The coupe SUV rolls a little more in hard cornering and doesn't engage the rear end in quite the same way.

Back in the SQ7, turn in may feel a little less sharp owing to the taller height but the active roll stabilisation and Quattro electronically-controlled limited-slip differential splitting power between the two rear wheels makes for a more confident vehicle with better punch out of corners.

Grip is prodigious and the SQ7 is always in control with 285/35R22 Bridgestone Turanza T005 tyres.

A 2.4-turn lock-to-lock steering system is well-judged, remaining light in Comfort but adding enough weight and precision in Dynamic.

The brakes — 400mm front rotors clamped by six-piston calipers with optional ceramics — are reassuring and feel Autobahn ready. 

The Audi SQ7 with Dynamic Pack is like an Olympic swimmer that's put on some kilos and had a few kids but can still gap his teenage son in a 50-metre freestyle race.

This is perhaps the perfect expression of Audi's 'S' models USPs, being totally normal when pottering despite huge reserves of talent. 

The Jolion's on-road experience is underwhelming and unsophisticated most of the time. It's strictly an A to B style car, which will work well for some people.

The power and its delivery are okay but this car doesn't get close to zippy and its well of performance feels decidedly shallow on the open road.

The engine whines loudly when trying to get up to speed and its gear changes can come a tad too swiftly, especially between first and third.

The accelerator and brakes are touchy, and until you get used to them the Jolion can feel a little jerky in the city. But the steering is on the right side of firm and that at least feels direct and responsive. 

Suspension is hard and you get all the bumps which also translates into a loud cabin. Your senses take a battering on a longer trip and kids in the back will ask you to repeat yourself.

The Jolion is redeemed somewhat by an excellent 360-degree view camera system but you miss out on front-parking sensors.

It’s small enough that it’s not hard to park and for an urban dweller that is a big plus as it's quite suitable for a dash to a busy shopping centre car park. 

The Jolion has a maximum five-star ANCAP rating from testing done in 2022 and has seven-airbags, including a front-centre bag. 

Standard safety equipment is good for the grade level and includes blind-spot monitoring, driver attention alert, tyre-pressure monitoring, forward collision warning, LED DRLs, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, an intelligent seatbelt warning, adaptive cruise control, a USB outlet near the interior mirror for a dashcam, a 360-degree camera view system and rear-parking sensors.

Despite featuring a robust safety list a running theme has emerged this week. Everything sounds good on paper but the execution is another matter.

Its not enough to just have all of these safety systems in place, they also have to work well for everyday driving. And some of the systems are annoying and intrusive.

There are lots of bings, bongs and chime alerts from the driver monitoring system, traffic sign recognition tech and lane keeping aids.

You also get nonsensical text boxes displayed on the multimedia screen asking non-binary (open) questions requiring a yes or no response.

For families, you get two ISOFIX child seat mounts and three top tethers across the back seat but two seats will fit best.

The Jolion has AEB (operational from 1.0 to 85km/h) including pedestrian, cyclist and back-over detection. It's usual to see this type of system operating from 4.0km/h, so that's excellent.

Audi recommends SQ7 and SQ8 owners bring their car in for a service every 12 months or 15,000km.

Service pricing is not cheap, with a five-year package costing $4600 for either model. For reference a basic service plan for a BMW X5 costs $3450 for five years.

Audi has moved to a five-year, unlimited kilometre warranty with owners able to extend that (for a fee) up to nine years with Audi Advantage. An extra two years of warranty and scheduled servicing costs $4360 for the SQ7 and $4160 for SQ8.

Additionally, customers get access to Audi's loyalty programs with event invitations, ambassador experiences and discounts offers from select partner companies.

The Jolion is offered with an excellent seven-year/unlimited km warranty.

There is a five-year capped priced servicing program and services average $310 which is mid-range for the class.

The first service is before 10,000km but thereafter, servicing intervals are at every 12-months or 15,000km, whichever occurs first.