Audi SQ7 vs Mercedes-Benz Eqe53

What's the difference?

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

In the wild new world of fully electric cars there isn’t really an ‘average’ of what to expect. If there was, I’m sure the EQE 53 would exceed it. Its electrification brings the ambiance of a luxury car, while its performance reminds you of what AMG is capable of.

There’s a bit of the mechanical engagement of AMG missing, a relatively small boot, and some won’t be sold on the function-over-form looks, but the EQE 53 is a pleasantly surprising look at the future of fast Mercedes.

If you're getting an SQ7, you'll want to tick the 'Black Pack' box because otherwise there are a lot of high-gloss silver details, especially at the rear that don't suit this tall and slightly awkward SUV.

The SQ8 is more convincing, appearing wider on the road with its new 'singleframe' grille design seemingly sucking it even closer to the tarmac like some kind of overgrown Audi RS3.

Both get an attractive new 2D design for the Audi rings and L-shaped grille details. These aid the SQ7's front end which is more muscular and purposeful than before.

The attractive lights have moved higher up the front end for enhanced presence, too. You get Matrix LEDs as standard but these candles are the hardcore HD Matrix items that feature laser light for further even longer light throw at night. They are simply awesome.

Fresh 22-inch alloy wheels and minor changes to badges finish off the exterior treatment for both cars.

The SQ8's bold specification — finished here in 'Sakhir Gold' — sets it apart from other SUVs as the metallic gold paint shimmers in the sunlight. The SQ8 is also available with whopping great 23-inch alloy wheels that you see here.

Inside, both cars share a similar architecture with 10.1-inch touchscreen for the multimedia and an 8.6-inch item below for heating and ventilation settings. 

The SQ7 is a great example of a design ageing without dating, its confident horizontal lines and well-proportioned cabin features are as attractive as they were at launch, if less impressive than the related VW Touareg's whopping 15-inch screen or the minimalist Range Rover Sport.

Adding to the feeling of quality is that signature Audi smell — a combination of leather and the Sensory Package's perfume, no doubt. The SQ7 keeps a round-bottom steering wheel which remains one of the best in the business, it's just the right size and diameter trimmed with dimpled leather.

Final flourishes include the optional contrast red stitching and seatbelts as well as eye-catching turned aluminium trims.

The EQE is certainly a departure from the classic lines of the current E-Class sedan. Mercedes-Benz has chosen to take a completely new approach for the electric era, embracing the need for ultra-low drag designs, and a corresponding newfound love for curvaceous surfaces.

It’s fairly imposing too with enormous wheels and an abundance of panels. Needless to say some will find this new design direction challenging. It proved quite controversial in the CarsGuide office, at any rate.

I can say it looks a bit more approachable when witnessed in the metal, and the AMG branded 53s I sampled for this review added a few more much-needed points of interest to this single curve of a design.

This is particularly notable around the rear of the EQE 53 which adds a little tail spoiler and glossy rear diffuser, which help accentuate the width and terraced design of the rear window.

Around the front is a little more featureless, with the blanked-out grille losing the intricate three-dimensional appeal of this car’s combustion equivalents. There’s just something a bit plain about the EQE’s face, although Mercedes has tried to spice it up with interesting headlight clusters.

The inside is spectacular, with a smorgasbord of screens and lights to match an abundance of glossy touch-based surfaces. Some may not be sold on the over-the-top approach, but it feels as futuristic as an EV should be.

The material choices are nice, too, with soft-touch materials atop the dash, doors, and running down the centre console. The ambient lighting is particularly flashy, and works in with the consistent single-piece sort of design which makes up the whole dash.

While the LEDs might be a little too much for some, there are some more subtle detailing points, like the way the centre air vents are delicately worked into the flow of the dash, and the rotor designs of each vent at the edges are intricate pieces.

The difference between aged and dated is best summed up, though, by the excellent usability of the SQ7's cabin controls.

The separate screen for ventilation, for example, makes it simple to adjust seat or vent temperatures without interrupting the main screen's navigation instruction or other media systems.

When using wireless Apple CarPlay and Android Auto the top screen is entirely devoted to the other software with no remnants of Audi's system. It runs smoothly at all times.

Switching back to Audi's system, and there's a lack of contrast to the dark main screen and navigation. The touch targets are huge, though, and the satisfying click of the haptic feedback is welcome when driving. It seems expensive and natural in a world of feel-free touch operation.

Audi's 12.3-inch digital driver's display remains one of the best in the business. Legible and customisable with bespoke sport modes and the ability to show a full-size map, if you wish.

You can keeping devices charged with a wireless pad or there are two USB-C ports under the cushy centre armrest. A 12-volt socket is also available, and two more charge points are found in the back.

If there's one criticism in the front, it's the fairly limited storage. The door bins are big enough for a 600mL bottle but not much more and beneath the armrest the tray is shallow. The only other storage spots are the two cupholders which are the perfect size for a small take-away coffee.

While on the critiques, the drive mode selector is awkwardly hidden near the passenger below the touchscreen.

The seats are amazingly comfortable with ample support and power adjust for everything, including under-thigh length and bolsters. Several massage programs can be accessed through the menus, too.

Continuing the comfortable seating, the SQ7's second row is capacious with plenty of head, leg and toe room even for those over 180cm.

The bench slides forwards and backwards manually and the backrest is adjustable. A fold-down armrest contains two more small cupholders, and there are two separate climate zones, two vents and heated outboard seats.

However, folding and unfolding the second row is a bit complex and quite heavy work with a strange mix between electric and manual movement to access the third row — a Nissan Pathfinder does this better.

Once back there, the third row is passable for adults providing the second row is slid forward.

There are ISOFIX ports and top tether anchors for both power-deployed third row seats, so you can fit up to five children's seats in an SQ7.

The SQ8's second row is still generous but you do lose a small amount of headroom owing to the sloping roof design.

You also sacrifice some boot space, at 608L with five seats and 1755L with the second row folded. That's still a lot but the spacious SQ7's 793L/1921L figures are even better and 295L with all seven seats up is respectable. Both have sturdy 40/20/40 split-fold rear seats.

As the vehicles are equipped with air suspension, owners can raise or lower the boot floor to make it easier to load bulky objects if needed. A power tailgate is standard on both models.

A retractable luggage cover, netted pocket, boot lights and some underfloor storage complete the boot, however both cars lack a spare tyre of any sort. A tyre inflation kit is included.

The EQE is plenty practical up front, with an odd SUV-like seating position providing a commanding view of the road. This seat positioning isn’t an accident or a necessity of facilitating batteries under the floor, but a deliberate design decision by the brand to try to emulate some design choices which have made SUVs so popular.

The result is surprisingly effective, but doesn’t help the view out of the rear of the car, which is a restricted letterbox aspect courtesy of a slinky roofline and tall boot lid.

Still, peering down on the road lets you position and park this large EV more easily. Adjustability isn’t bad for the front passenger, and space is healthy both in terms of width and height. One dimension which can’t be altered is the particularly tall dash height, and while this is largely overcome by the taller-than-average seat, it could be an issue for shorter drivers.

Storage is great, with a big bottle holder and bin in the doors, a huge cutaway below the floating centre console for storage, with an elastic strap for tying down objects. There are a further two bottle holders in the centre console and a bay with a wireless charger, too, and the split-opening armrest box is deep.

One of the more divisive points of this car’s practicality offering is the screen-based functions. Everything has been moved into the massive centre screen. There are no tactile buttons or dials for this car’s functions, with it all controlled through context menus.

To be fair, with the amount of real estate on offer, the touch elements can afford to be massive, and there is a permanent set of climate controls at the base of the screen, but adjusting these functions on the fly is never as easy without physical feedback.

The same goes for the touch-centric wheel controls. Benz says the idea with the four-zoned touch panels on the wheel is to offer unrivalled ability to control the car’s functions even when the wheel is at an angle, but it is also easy to accidentally hit various touch functions, and they can require some delicate action to use properly.

The back seat is impressive. It maintains the tall seating position of the front, letting you look down on the road as though you’re in an SUV, and the comfortable seating and surfaces continue. Legroom is particularly impressive, with leagues of space behind my own driving position. Headroom is even okay considering the descending roofline. It’s quite dark in the EQE 53 we tested thanks to its black-on-black trim, giving the illusion of a space which is smaller than it actually is.

Storage is good, too, with a big bottle holder in the door cards, quad-zone climate control, complete with a separate touch panel for rear passengers, adjustable air vents, and solid clamshell pockets on the backs of the front seats.

The EQE has a boot capacity of 430 litres which doesn’t seem enormous given the footprint of this car, and no doubt has a lot to do with its slinky aerodynamic design around the rear. There’s no ‘frunk’ either so this is a car perhaps more focused on driving and being driven in than its ability to carry things.

We don’t yet know which EQE variants will be offered in Australia. The car we drove for this review, the EQE 53 AMG is the top of the range, and will be the launch variant in Australia, but the brand is yet to settle on how it will fill the line-up underneath.

Representatives said to expect at least two more Mercedes-Benz (as opposed to AMG) branded variants, with the option of a rear-wheel drive entry model and an all-wheel drive mid-grade. Whether they adopt the same spec level as the European-market EQE 350 remains to be seen.

As for the EQE 53, CarsGuide understands a price north of $200,000 is likely when it arrives before the end of 2022.

Its rivals will include other high-end four-door models like the Porsche Taycan, Audi e-tron GT, and the updated Tesla Model S. In the coming years this segment will continue to heat up with the yet-to-launch Hyundai Ioniq 6 and Polestar 5.

The EQE is fairly large, offering dimensions comparable to that of the CLS which came before it, and is quite unconventional in a host of areas.

The standard suite of equipment we sampled is impressive, too, with performance enhancements on the 53 including four-wheel steer, adaptive dampers, a performance brake package, and torque-vectoring all-wheel drive.

Massive 21-inch alloy wheels featured on our car, and there is also the option overseas for even higher performance carbon ceramic brakes.

Outside also features LED headlights, DRLs, and tail-lights, while inside impresses with the massive dash-spanning ‘Hyperscreen’ with panels for the digital dash, centre multimedia screen, and a third panel for the front passenger.

This set-up is optional on the EQE range in Europe, but we’ll have to wait and see what becomes standard for the Australian market. The car we sampled had wireless phone mirroring tech, wireless charging pads, built-in navigation with augmented reality directions, a head-up display with configurable panels, and full USB-C connectivity throughout.

Quad-zone climate also features, as does the brand’s latest steering wheel, in our case clad in Alcantara and leather trim.

The seats, even on the EQE 53 ship standard with the ‘Artico’ synthetic leather trim, although they can also optionally be upgraded to full Nappa leather. Electrical adjustment is standard for the front seats.

It’s a flashy cabin which feels primo, and little touches like unique materials for the EQ range across the dash and ambient lighting configurable to any colour you can dream up are neat, too.

Check in closer to the EQE’s local arrival time before the end of 2022 for more accurate pricing and spec, as well as the list of option packs.

The SQ7 and SQ8 both use a 4.0-litre twin-turbo 'hot vee' V8 petrol after the diesel SQ7 was abandoned in mid-2022.

It is the same engine you'll find in just about every application of this MLB platform, including the Porsche Cayenne, Bentley Bentayga and Lamborghini Urus — though it makes more power elsewhere.

In Audi's two medium-sporty SUVs it produces 373kW at 5500rpm and 770Nm between 2000-4000rpm.

In practice, it's a swelling, punchy engine without much top-end sparkle — though 4.1 seconds to 100km/h is nothing to scoff at.

The V8 also produces a rather splendid soundtrack, striking the right balance between Detroit burble and motorsport bark for this application.

An eight-speed torque converter auto transmission has been retuned for improved shift logic and it remains buttery smooth. It's pleasing enough just manoeuvring slowly around a car park, where you can feel just well calibrated the long travel throttle and transmission logic are.

The EQE 53 punches out huge power, with the standard car producing 460kW/950Nm from its dual electric motor set-up, or with the 'AMG Dynamic Plus Pack', producing even higher figures of 505kW/1000Nm.

Clearly, AMG’s electric vehicles will safely outrun their dramatic combustion predecessors. In fact, with the Plus Pack, the EQE 53 is capable of moving its bulk from 0-100km/h in just 3.2 seconds. Extreme for something carrying a whopping 90.6kWh of batteries under the floor.

Enhancements include torque-vectoring all-wheel drive, all-wheel steer, adaptive dampers, and the choice of standard performance brakes or a carbon ceramic package.

With 2340kg to heave around, not even the 48-volt mild hybrid system can save the SQ7's fuel consumption — it's a thirsty beast.

The rated ADR combined cycle (urban, extra-urban) figure is 11.8L/100km and indulging in the ample performance resulted in 16.5L/100km on the trip computer. The SQ8 was much the same.

The SQ7 is certified to tow up to 3500kg (braked), equal to a Toyota LandCruiser or Nissan Patrol.

A fairly large 85L tank gives the SQ7 a theoretical driving range of around 720km from a fill-up. Naturally, 98 octane unleaded is required.

Electric vehicles appear to have the same issues as their combustion counterparts, in that they still drop in efficiency the more powerful you make them. In the case of the EQE 53, this means an average WLTP-rated consumption number between 20.3kWh/100km and 23.2kWh/100km.

'Thirsty' for an EV, although it is on par with the Porsche Taycan and still below Audi’s e-tron S.

When it comes to charging the EQE 53 can charge at a rate of 11kW on the AC standard, or a whopping 170kW on DC - allowing 180km of range to be added every 15 minutes. It also has the convenient option of a 22kW AC charger, a welcome inclusion if you intend to charge your car often at public outlets.

Total range for the 90.6kWh battery is 513km on the WLTP cycle.

Our drive loop started in South-East Sydney where the SQ7's burbly V8 and air suspension fitted right in, easily soaking up the worst of the concrete expansion joints and sharp-edged potholes.

It is a joy to waft around in the refined SQ7 with its remarkably good vision out the front and back (with 360-degree cameras to help elsewhere). Standard rear-wheel steer allows the back tyres to rotate up to 5.0 degrees, giving the 5072mm long SQ7 a better turning circle (12.5m) than a Q3 small SUV.

Its driven home further by the excellent drive mode customisation. Along with the standard programs, you can set an 'Individual' mode up with various selections for the suspension, steering, powertrain response and exhaust noise.

Following the SQ7, our time in the SQ8 took in some more twisting roads and the combination of 23-inch alloys with firmer suspension settings meant that, even in 'Comfort', 'Auto' or 'Balanced' drive modes, the coupe-styled model had a busier ride.

Both SQ7 and SQ8 featured 'Sport' adaptive air suspension, sitting 15mm lower than normal with the ability to drop the ride height up to 40mm in 'Dynamic' mode or raise it 50mm in lift mode to get out of sticky situations.

Audi chose not to specify the Dynamic pack on the SQ8, though, and the difference is noticeable compared to the SQ7. The coupe SUV rolls a little more in hard cornering and doesn't engage the rear end in quite the same way.

Back in the SQ7, turn in may feel a little less sharp owing to the taller height but the active roll stabilisation and Quattro electronically-controlled limited-slip differential splitting power between the two rear wheels makes for a more confident vehicle with better punch out of corners.

Grip is prodigious and the SQ7 is always in control with 285/35R22 Bridgestone Turanza T005 tyres.

A 2.4-turn lock-to-lock steering system is well-judged, remaining light in Comfort but adding enough weight and precision in Dynamic.

The brakes — 400mm front rotors clamped by six-piston calipers with optional ceramics — are reassuring and feel Autobahn ready. 

The Audi SQ7 with Dynamic Pack is like an Olympic swimmer that's put on some kilos and had a few kids but can still gap his teenage son in a 50-metre freestyle race.

This is perhaps the perfect expression of Audi's 'S' models USPs, being totally normal when pottering despite huge reserves of talent. 

The way the EQE 53 drives was deeply unexpected. Just looking at this massive sedan, I would have expected it to feel burdened by its batteries, and with its length and shape, cumbersome in the corners. That wasn’t the case at all.

The EQE 53 feels remarkably coherent from behind the wheel. The seating position works well to give a nice view of the road, the steering feels a tad artificial but still direct with some AMG magic having worked its way in.

What surprised me most is how agile it feels. Once you gather some speed and attack some corners, this car shrinks. Control is excellent thanks to the massive tyres, all-wheel drive system, and all-wheel steering. It sounds like a lot of complexity, but you don’t notice any of it. Each system does its part to allow you to simply point the car where you want it to go at pretty much any speed. It is very impressive.

The ride feels supple, too, thanks to adaptive dampers, but offers plenty of control. The speed is Tesla-style violent. Put your foot to the floor in Sport or Sport+ mode and you’re thrown to the back of your seat as the car enters a state of warp. AMG says there won’t be a 63 version of this car, and I can’t imagine why you could possibly need anything faster or more capable than this 53 version. 1000Nm of torque!

This overwhelming number perhaps makes it more impressive that it’s hard to extract a squeak from the tyres. Sure there’s torque-vectoring magic at play, but even at full acceleration they hold on for dear life.

It also makes a noise. AMG is very specific about what went into making the soundscape for the EQE because in the electric era its performance can be achieved silently, and the brand knows full well its badge usually comes hand-in-hand with aural drama.

I stuck it in the stock mode and varied my driving from 'Comfort' to 'Sport+.' The sound builds as the car gains speed, but it also interacts with your accelerator and brake inputs, as well as being one of few EVs with a specific noise for regenerative braking. It sounds… odd.

There’s certainly a kind of drama to it, and to me, it’s better to have it as a way of gaining some feedback from the car. But, its artificial nature and loudness became a little too much for sustained driving in Sport + mode. I found the best balance in the more regular ‘Sport’ mode, or even toned down to ‘Balanced’ which puts it in the background.

This leaves quite a void, though. While the sound is welcome, and the throttle alarming, there’s just something missing from the usually brash AMG badge promise.

As an EV, the EQE 53 has three regen modes quite distinct from one another. Mercedes says the choice to have just three modes is deliberate, as it didn’t want to dilute the personality of the car with an overwhelming choice of regen. The three modes include: basically no regen, moderate regen, and the full regen, essentially a single-pedal driving mode. I preferred the strongest setting for efficiency's sake (plus it brakes for you as you let off!).

The EQE 53 is surprising in so many areas, and much more engaging to drive than its exterior visage might suggest. I’m impressed.

We don’t yet know what standard safety equipment will arrive on Australian-delivered EQE variants, but you can expect a high-end suite of gear including auto emergency braking to freeway speeds, lane and blind spot assistance, driver and road monitoring tech, as well as the brand’s rather good autonomous cruise suite.

The EQE pairs the expected set of airbags with an additional driver’s knee airbag and centre airbag for some markets, as well as a second set of side impact airbags for rear passengers. There are dual ISOFIX mounts on the rear outboard seats, and expect there to be the usual three top-tether mounts in Australia, too.

Stay tuned closer to the EQE’s arrival toward the end of 2022 for more accurate specification.

Audi recommends SQ7 and SQ8 owners bring their car in for a service every 12 months or 15,000km.

Service pricing is not cheap, with a five-year package costing $4600 for either model. For reference a basic service plan for a BMW X5 costs $3450 for five years.

Audi has moved to a five-year, unlimited kilometre warranty with owners able to extend that (for a fee) up to nine years with Audi Advantage. An extra two years of warranty and scheduled servicing costs $4360 for the SQ7 and $4160 for SQ8.

Additionally, customers get access to Audi's loyalty programs with event invitations, ambassador experiences and discounts offers from select partner companies.

Mercedes-Benz in Australia currently offers a range-wide five-year and unlimited kilometre warranty, a standard which is spreading to other premium brands.

We don’t know what the service schedule or running costs will look like for the EQE range yet, but expect it to be most affordable when chosen with a multi-year prepaid service plan at the time of purchase. Check back closer to its launch time to see the full details.