Audi SQ7 vs Toyota Land Cruiser

What's the difference?

The Audi SQ7 TFSI is a delight to drive. You can’t fault its handling or power and drivers who want that sort of performance will not be disappointed. However, for the price point I was hoping for sweeter ongoing ownership costs and terms. It's missing a few family-orientated amenities, particularly in the middle row, but it’s big enough to accommodate a large family and all of its gear. So, I give this an 8.0/10.

My son thought the red paintwork and engine were pretty cool and he also gives it an 8.0/10. 

The LandCruiser 300 in Sahara grade is a very impressive seven-seat 4WD wagon. It's nice to drive, it's refined and – bonus – it well and truly retains that renowned legendary LandCruiser off-road capability.

It's very comfortable and – as with previous-generation Cruisers – has heaps of potential as a top-class touring vehicle, but it has a big price-tag to match, there's no denying that.

While there's plenty to like about the Sahara spec, the GXL offers a nice compromise between price and features as long as you don't mind missing out on leather seats, the cooler box, 14-speaker JBL sound system and a few other bits and pieces.

The SQ7 has always had a certain understated glamour about it. It’s usual to see these cars in the monochromatic hues that European manufacturers seem to favour, so it can slip under the radar a little.

Not our example, in its Matador Red, a colour which accentuates the red calipers behind the 22-inch alloy wheels and makes the LED headlights pop.

The nose is pronounced with only a small ‘SQ7’ badge hinting at what’s beneath the long bonnet.

There’s quite a bit you can customise and one of the options is sporty black accents across the bodywork, as per our test car.

The interior hosts a plethora of soft touchpoints, leather trims and shiny black piano finishes to create a premium finish.

The panoramic sunroof and dark grey headliner (which is apart of that Sensory Package) further enhances the sense of luxury.

The sports seats are finished in a Valcona leather trim that’s diamond quilted but the headrests are fixed, which might not thrill taller occupants.

Overall, the SQ7 is a large SUV being 5067mm long, 1970mm wide and 1743mm high.

Those dimensions almost challenge the Kia Carnival, which is a people mover! Make sure it will fit in your garage before buying it. 

The Sahara is 4980mm long (with a 2850mm wheelbase), 1980mm wide, and 1950mm high. It has a listed kerb weight of 2630kg.

The Sahara's exterior has that distinctive LandCruiser appearance, but modernised: it's chunky, tough-looking and ready to be kitted out with accessories, whether they be Toyota genuine accessories or aftermarket gear.

Otherwise, there are chrome exterior mirrors and door handles, and dynamic indicators front/rear that add to its overall quietly classy appearance.

The 'Celestite Grey' premium paint on our test vehicle costs $675. Other paint choices include 'Glacier White', 'Ebony', 'Crystal Pearl', 'Silver Pearl', 'Graphite', 'Merlot Red', 'Eclipse Black', 'Saturn Blue' and 'Dusty Bronze'.

It’s missing a few little family items found on other large SUVs but it’s still a fairly practical family car. The cabin is spacious but passenger comfort has been prioritised over storage options.

Front and middle row occupants enjoy most of the room but third rowers will be comfortable on short journeys.

I would be saving these seats for the kids on longer trips, unless you want to get dagger eyes from any adult passengers stuck back there as the amenities aren’t as extensive as you might like with only two cupholders, a reading light and air vents (which aren’t directional).

With the Sensory Package included, the inside is an example of luxury with its heated and ventilated front seats, as well as the heated outboard seats in the middle row.

I love the massage function up front and that it’s customisable for intensity and position. The heated steering wheel is also a nice feature on the chilly days we’ve been having lately.

The tech is quite good with dual 12.3-inch touchscreens stacked on the dash and centre console.

They have haptic feedback, which means they vibrate when you touch them, but curiously this feature disappears while you’re using the wireless Apple CarPlay.

It did take a little while to get used to the Audi system and the haptic feedback, but once you do it’s easy to handle. There’s Bluetooth, digital radio, wired Android Auto and built-in satellite navigation, too.

The head-up display is super clear and displays the sat nav guidance and speed. What I really love is the four-zone climate control – meaning the middle row can get some further adjustments for ultimate comfort.

Charging options are okay with the front enjoying a wireless charging pad, two USB-C ports and a 12-volt socket. Middle row passengers also get a couple of USB-C ports but third rowers miss out.

I was surprised by the lack of storage throughout and this leads me to think this would suit older families best. For example, the middle console is large enough to only fit a phone. Still, each row gets two cupholders and a drink bottle holder in each door.

The boot is an acceptable size with all seats in use at 295L but with the third row stored, it jumps up to a more respectable 770L. There are stacks of different storage accessories available to purchase, if you need extra space.

The third row is a 50/50 split and the middle row has a very practical 35/30/35 split, which opens up the storage options.

The level load space is handy for the grocery run. But there’s no underfloor storage, and you don’t get a spare tyre, just a puncture repair kit.

A powered tailgate is handy, although this one's a bit faster than others I’ve sampled.

The LandCruiser is renowned as a great off-road touring vehicle – due to its practicality and functionality – and that reputation is unchanged with the 300 Series.

There's a sense of familiarity in the cabin – it's a functional yet premium space – and it's easy to get comfortable.

The driver is spoilt with a heated and power-adjustable steering wheel and ventilated and heated, power-adjustable seat (with three-position memory). The front passenger also gets a ventilated and heated, power-adjustable seat.

All seats are leather-accented, comfortable and there are soft-touch surfaces throughout the interior.

The Sahara's 12.3-inch colour multimedia touchscreen is a main feature in the cabin and it's easy to use, with wired Apple CarPlay and Android Auto, and there's a wireless charging pad near the shifter. There are USB-A and USB-C charging points, as well.

There's a cool box in the centre console and its lid can be opened from either side, so driver or passenger can access chilled drinks.

There's also a powered sunroof/moonroof, whatever you want to call it.

Beyond those features, there are the usual storage spaces, cupholders, receptacles in the doors for bigger bottles, and other spaces for your bits and pieces.

The second row seats are in a 40/20/40 split-folding configuration, and the third row is a power-folding arrangement that stows away forwards and flat.

The Sahara's cargo space, when all seven seats are in use, is a listed 175 litres (VDA) behind the third row. That grows to 1004 litres when the second and third row are stowed away.

The rear cargo area has a 220V/100W inverter and four tie-down points.

The seven-seat Sahara has a manufacturer suggested retail price of $133,881 (excluding on-road costs). Surely a chunk of cash by anyone's calculations.

Standard features include a 12.3-inch touchscreen (with sat nav, Apple CarPlay and Android Auto), a wireless phone charger, four-zone climate control, leather-accented trim, a head-up display, a heated steering wheel, heated and ventilated power-adjustable front seats (with three-position driver's seat memory), heated second-row seats (outboard), and power-folding third-row seats.

There is also cooled centre console storage, a 14-speaker JBL premium audio system and a dual-screen rear entertainment system. The list goes on and on...

Suffice to say, you get a lot for your money, but at this price-point, you'd hope so.

The new TFSI engine in the SQ7 is monstrous. It’s a 4.0-litre twin-turbo petrol V8 with maximum outputs of 373kW/770Nm.

To say it’s powerful is an understatement. This would be at home on the autobahn and my son cheered whenever I had to get up to speed.

It, of course, replaces the SQ7’s iconic diesel V8. The old TDI unit had 53kW less power but 130Nm more torque. However, the new engine delivers on power with aplomb.

The eight-speed auto transmission glides effortlessly through its changes and the all-wheel drive drivetrain is responsive.

The Sahara has the 300 Series' 3.3-litre V6 twin-turbo diesel, producing 227kW at 4000rpm and 700Nm from 1600 to 2600rpm.

It has a 10-speed automatic transmission, high- and low-range 4WD as well as a centre diff lock.

It does not have some very handy 4WD-focussed driver-assist tech that is included in the two higher grades (Sahara ZX and GR Sport) but more about that in the Driving section, further down this page.

With great power comes… okay fuel efficiency. Actually, better than okay considering the twin-turbo V8 engine. The official combined cycle fuel figure is 11.9L/100km and real-world testing saw my figure at 13.2L.

Considering how hard I drove this and the type of driving I did this week, which was a combo of open-road and urban, this is very respectable. Expect it to be much higher in the city, though.

The SQ7 has a large 85-litre fuel tank and based on the official combined figure, you should be able to get around 714km of driving range. That isn’t as great as more fuel-efficient options but still good for those who like their road trips.

Audi recommends a minimum of 95 RON premium fuel with a preference for 98 RON for ultimate efficiency.

Official fuel consumption is 8.9L/100km on the combined cycle.

Our fuel consumption on this test, from pump to pump, was 12.8L/100km, which is okay considering we did a lot of low-range four-wheel driving.

The Sahara has an 80-litre main fuel tank and a 30L sub-tank so, going by those fuel figures above, you could reasonably expect a driving range of about 860km from a fully fuelled start.

The performance is awesome and I made excuses all week to hop in and drive it. It doesn’t hurt that when you press the push-button start, the engine rumbles and growls. There’s even a ‘spitting’ sound as the turbo fires up. It all promises fun.

While the power feels immense, you do have to get used to how to handle it. For example, when you first shift into gear and pull your foot off the brake, the car lurches forward as if it’s rearing to go. It took me a couple of days to get used to the little quirks of it. 

The steering is controlled and responsive, adapting to the conditions and speed at which you’re driving. If you’re accelerating hard, the steering turns a little stiff and the seat belt tucks you into your seat, reaffirming the addition of that S in the model name.

The cabin is very quiet and there’s no shuddering or vibration to be felt through the steering or seat.

The SQ7 features sports adaptive air suspension and it's dependant on how you drive and what drive mode you’re in. It makes for an extremely comfortable journey and not just for those in the front. The rear passengers are nicely cushioned, too.

This is a big car but you don’t feel those dimensions when you park it. Even with its 12.4m turning circle, it’s not cumbersome with the adaptive steering.

The dynamic 360-degree view camera is super clear but the parking sensors are too sensitive for my liking. It might just have been an oddity on the particular model I drove but the emergency braking did pop on a few times (scaring the hell out of me every time!).

Quiet, comfortable, and easy to spend big days in the driver's seat or as a passenger.

Steering is light and responsive and, with a 11.8m turning circle, this 4WD wagon still feels highly manoeuvrable.

The V6 offers up so much power and torque – and it's all managed so smoothly through the 10-speed auto – that the Cruiser is able to go from standing start to punching along the road at a decent clip, or transition from open-road cruising to safe overtaking without any lag of note.

Ride and handling are well sorted but this is a Cruiser after all so ultimately it tends towards being soft and comfortable, rather than dynamic.

Its suspension – double wishbone, independent at the front and live axle and multi-links at the rear with coils all-around – manages to soak up most imperfections in the road surface.

The 300 Series' brakes – ventilated discs all-around – brought the big Cruiser to a controlled stop during two of my patented 'Watch out for that bloody roo!' set-pieces.

In terms of on-road ride, handling and performance, the 300 Series impresses. But how does it perform off-road?

First things first: the Sahara-spec LandCruiser does miss out on some of the handy 4WD gear that the two higher grades (Sahara ZX and GR Sport) get, namely Toyota's swaybar-disconnect equivalent electronic-'Kinetic Dynamic Suspension System' (included onboard the GR Sport), front and rear differential locks (GR Sport), adaptive variable suspension (Sahara ZX and GR Sport) and a rear torque-sensing limited-slip differential (ZX).

But in the grand scheme of things that shouldn't impede you too much, if at all, unless you're really going all-out to break your Cruiser while 4WDing.

We managed all obstacles at our testing ground without any strife.

A few years back when Toyota announced it would replace the V8 with the V6 there was quite a lot of concern voiced over the change. Let's be frank here: there was a hell of a lot of whinging.

But people needn't have worried because though the V8 was a bloody good engine the V6 produces more power and more torque than it does (up 27kW and 50Nm).

And that power and torque is consistently delivered across a nice spread of revs.

In combination with the 10-speed auto it's a smooth-as pairing. That auto is very clever – smarter than you and me – because it's never hunting through ratios to try and find the sweet spot, it's always bang-on.

High- and low-range gearing are solid in the 300 Series, and the Cruiser has a 50:50 centre diff lock.

And, on top of all that, you also have access to a comprehensive suite of driver assist tech aimed at making your driving life off-road easier and safer.

The traction control system has been really well calibrated – fine tuned, very precise and seamless in its application.

The 300's multi-terrain select system gives you the option of cycling through driving modes such as 'Sand', 'Mud' and 'Rock' to suit the terrain you're on.

In action, those modes adjust vehicle systems, throttle, engine output, etc to give you the best chance possible of getting through every obstacle safely and in a controlled fashion.

Off-road measurements and angles are decent: ground clearance is 235mm, wading depth is 700mm, and approach, ramp-over and departure angles are 32, 21, and 25 degrees, respectively.

So, all in all, in terms of measurements that are suited to hardcore low-range four wheel driving, the LandCruiser 300 Series ticks all the boxes.

And while there's no denying the 300 Series is a big unit, it feels pretty nimble in the bush, even on tight tracks or pinched approaches to hills or creek crossings.

As well as a dialled-in off-road traction control system and all of those driving modes, it has handy tech such as crawl control, which works like a low-speed cruise control.

So, the only flaw in the 300 Series off-road set-up is its tyres, as its standard Bridgestone Dueler all-terrains (265/65 R18) are better suited to dry-track 4WDing in good weather than taking on any difficult stuff.

In terms of towing capacity, the 300 Series can legally tow a 750kg unbraked trailer, and 3500kg braked.

All of the 300 Series line-up, except the GR Sport, have the maximum five-star ANCAP safety rating from testing in January 2022.

Safety gear includes 10 airbags, two ISOFIX anchor points, as well as AEB with pedestrian and daytime cyclist detection, active cruise control (all-speed), 'Lane Departure Alert' (with brake to steer), 'Road Sign Assist' (speed signs only), 'Trailer Sway Control' and more.

Off-road driver-assist tech includes crawl control, downhill assist, hill-start assist, multi-terrain select, multi-terrain monitor with panoramic view, and active traction control (A-TRC).

If I was spending my hard-earned cash on a vehicle like this, I would want to be treated like a queen when it comes to servicing.

Manufacturers should sweeten the pot when it comes to on-going servicing and ownership terms when you’re at this level but the SQ7 just comes with a pretty standard five-year/unlimited km warranty.

You can pre-purchase a five-year/75,000km servicing plan and it will set you back a total of $4100 (or an average of $810 per service), which is expensive but not outrageous for a performance vehicle.

Servicing intervals are reasonable at every 12 months or 15,000km, which is good.

The LandCruiser 300 Sahara is covered by a five-year/unlimited kilometre warranty which is par for the course in the mainstream market.

Capped-price servicing applies to the first 10 services at a cost of $375 each (correct at time of writing), which is pretty competitive.

Service intervals are scheduled for every six months or 10,000km, whichever comes first. Which is shorter than the more usual 12 months/15,000km.

That said, owners may extend the engine and driveline warranty to seven years by adhering to service schedules.