Audi SQ7 vs BMW X5

What's the difference?

The Audi SQ7 TFSI is a delight to drive. You can’t fault its handling or power and drivers who want that sort of performance will not be disappointed. However, for the price point I was hoping for sweeter ongoing ownership costs and terms. It's missing a few family-orientated amenities, particularly in the middle row, but it’s big enough to accommodate a large family and all of its gear. So, I give this an 8.0/10.

My son thought the red paintwork and engine were pretty cool and he also gives it an 8.0/10. 

This is a luxurious prestige five-seater brimming with BMW’s latest design and technology that’s not only practical for weekly family duties but can also embrace spirited driving with the push of a button. A great all-rounder for families that like a sporty edge. 

The SQ7 has always had a certain understated glamour about it. It’s usual to see these cars in the monochromatic hues that European manufacturers seem to favour, so it can slip under the radar a little.

Not our example, in its Matador Red, a colour which accentuates the red calipers behind the 22-inch alloy wheels and makes the LED headlights pop.

The nose is pronounced with only a small ‘SQ7’ badge hinting at what’s beneath the long bonnet.

There’s quite a bit you can customise and one of the options is sporty black accents across the bodywork, as per our test car.

The interior hosts a plethora of soft touchpoints, leather trims and shiny black piano finishes to create a premium finish.

The panoramic sunroof and dark grey headliner (which is apart of that Sensory Package) further enhances the sense of luxury.

The sports seats are finished in a Valcona leather trim that’s diamond quilted but the headrests are fixed, which might not thrill taller occupants.

Overall, the SQ7 is a large SUV being 5067mm long, 1970mm wide and 1743mm high.

Those dimensions almost challenge the Kia Carnival, which is a people mover! Make sure it will fit in your garage before buying it. 

The latest front-end design features subtle revisions to BMW’s signature 'kidney' grille theme, highlighted by slimmer matrix LED headlights with chevron-shaped DRLs that incorporate the turn indicators.

There’s also an ‘iconic glow’ function, which illuminates the twin-grilles at night in-sync with the external courtesy lights when approaching and departing the vehicle. Lower front air-intake and tail-light treatments have also been revised.

The dash features a new curved instrument panel. Based on BMW’s latest generation 'iDrive' operating system, it consists of a 12.3-inch driver’s info display and 14.9-inch control display presented across the same seamless glass surface.

The control display’s touchscreen functionality has allowed dash buttons and switches to be minimised.

This new design dash has a blend of synthetic leather trim and dark brown/high-gloss woodgrain surfaces, along with new LED ambient lighting and gear-selector design.

The rear seat is sumptuous and spacious, even for someone my height (186cm). There’s ample knee and headroom and it can seat three kids in comfort, but for adult passengers wanting that 'business class' feel it would be ideal for two.

My only criticism of the new instrument display is that with more than 30 applications displayed on the expansive control screen, it can be distracting at times trying to visually locate and operate these functions while driving.

And, depending on sun angle, there were also complaints from different front seat passengers on different days about blinding glare caused by the dash’s high-gloss woodgrain inserts. Fortunately, the driver is unaffected by these reflections.

It’s missing a few little family items found on other large SUVs but it’s still a fairly practical family car. The cabin is spacious but passenger comfort has been prioritised over storage options.

Front and middle row occupants enjoy most of the room but third rowers will be comfortable on short journeys.

I would be saving these seats for the kids on longer trips, unless you want to get dagger eyes from any adult passengers stuck back there as the amenities aren’t as extensive as you might like with only two cupholders, a reading light and air vents (which aren’t directional).

With the Sensory Package included, the inside is an example of luxury with its heated and ventilated front seats, as well as the heated outboard seats in the middle row.

I love the massage function up front and that it’s customisable for intensity and position. The heated steering wheel is also a nice feature on the chilly days we’ve been having lately.

The tech is quite good with dual 12.3-inch touchscreens stacked on the dash and centre console.

They have haptic feedback, which means they vibrate when you touch them, but curiously this feature disappears while you’re using the wireless Apple CarPlay.

It did take a little while to get used to the Audi system and the haptic feedback, but once you do it’s easy to handle. There’s Bluetooth, digital radio, wired Android Auto and built-in satellite navigation, too.

The head-up display is super clear and displays the sat nav guidance and speed. What I really love is the four-zone climate control – meaning the middle row can get some further adjustments for ultimate comfort.

Charging options are okay with the front enjoying a wireless charging pad, two USB-C ports and a 12-volt socket. Middle row passengers also get a couple of USB-C ports but third rowers miss out.

I was surprised by the lack of storage throughout and this leads me to think this would suit older families best. For example, the middle console is large enough to only fit a phone. Still, each row gets two cupholders and a drink bottle holder in each door.

The boot is an acceptable size with all seats in use at 295L but with the third row stored, it jumps up to a more respectable 770L. There are stacks of different storage accessories available to purchase, if you need extra space.

The third row is a 50/50 split and the middle row has a very practical 35/30/35 split, which opens up the storage options.

The level load space is handy for the grocery run. But there’s no underfloor storage, and you don’t get a spare tyre, just a puncture repair kit.

A powered tailgate is handy, although this one's a bit faster than others I’ve sampled.

With its 2165kg kerb weight and maximum allowable weight of 2885kg, our test vehicle can legally carry up to 720kg.

That should be ample for five adults (even better for kids) and their luggage, of which up to 100kg can be carried on the roof rails using a rack or roof box (both in BMW's accessory range).

Powered upper and lower tailgates provide good access to the luggage area, which is carpeted and equipped with a roll-out privacy screen, load securing hooks, a 12-volt accessory outlet and a first-aid kit stored behind a removable side panel.

The space-saver spare and tools are stored below the hinged load floor, so all luggage must be removed to access them.

Internal luggage space with the rear seat upright is 650 litres (0.65 cubic metres) which expands to 1870 litres (1.87 cubic metres) with the rear seat folded flat.

A useful load-carrying feature when the rear seat’s backrest is upright is a hinged centre section that folds forward and flat to carry long and narrow items.

These can stretch all the way from the tailgate to the dash if need be, which could be handy for carting anything from skis to home hardware purchases (firmly secured, of course).

It’s also rated to tow up to an impressive 3500kg of braked trailer, which matches the class benchmark for one-tonne utes.

However, given that tow-ball download (TBD) is usually around 10 per cent of trailer weight, the X5’s maximum TBD rating of only 140kg could be a challenge if 3500kg towing is required.

Front of cabin storage includes a big bottle-holder and bin in each front door, a glove box and on the right-hand side of the dash a pull-out driver’s bin, both of which are felt-lined.

The centre console, in addition to its wireless phone-charging pad, USB-A port and 12-volt outlet, has two small-bottle/cupholders up front and a large box at the rear, housing a USB-C port and topped by a padded dual 'brochure fold' lid that double as an elbow-rest for driver and front passenger.

Rear seat storage includes a large-bottle holder and bin in each door and pockets on each front seat backrest. The rear of the centre console has two storage nooks for small items in addition to its air-vents, two USB-C ports and a 12-volt outlet. There’s also a handy tablet-mount and USB-C port on each front seat backrest, which is great for long trips.

Folding down the rear seat’s centre armrest reveals two pop-out small-bottle/cupholders. And under its hinged lid is a hidden felt-lined compartment that’s ideal for storing slim screened devices away from prying eyes.

Our test vehicle, to use its full name, is the X5 xDrive 40i M Sport. That breaks down to xDrive (intelligent all-wheel drive) and 40i (3.0L turbo in-line petrol six) with eight-speed automatic transmission.

M Sport denotes a package that's included as standard equipment which contains desirable goodies like enormous multi-piston M Sport brakes/adaptive suspension/aerodynamics, M leather-rimmed steering wheel, high-gloss black roof-rails and more.

All up, the list price is $138,900. However, our example has an optional ‘Enhancement Package’ which for another $6000 adds your choice of selected 22-inch alloy wheels (fitted with 275/35 R22 Continental tyres on ours), a tyre pressure monitoring system, metallic paint ('Skyscraper Grey' on ours), Harman Kardon 16-speaker surround-sound audio and 'Crafted Clarity' glass application (glass-handled shifter).

And this is on top of many standard features including three-zone climate control, automatic two-piece tailgate, digital radio, a head-up driver display, adaptive LED headlights with high beam assist, a panoramic full-length sunroof, wireless Apple/Android integration, 'Verino' quilted synthetic leather upholstery, numerous USB ports/12v outlets and more. However, there’s only a space-saver spare.

Numerous options include self-levelling air suspension, 'Merino' leather upholstery, active seat ventilation and massage functions, thermo-adjustable cupholders, LED-illuminated ‘sky lounge’ panoramic glass sunroof and Bowers & Wilkins premium surround sound to name a few.

The new TFSI engine in the SQ7 is monstrous. It’s a 4.0-litre twin-turbo petrol V8 with maximum outputs of 373kW/770Nm.

To say it’s powerful is an understatement. This would be at home on the autobahn and my son cheered whenever I had to get up to speed.

It, of course, replaces the SQ7’s iconic diesel V8. The old TDI unit had 53kW less power but 130Nm more torque. However, the new engine delivers on power with aplomb.

The eight-speed auto transmission glides effortlessly through its changes and the all-wheel drive drivetrain is responsive.

The X5 xDrive40i is powered by BMW’s legendary 3.0-litre DOHC 24-valve in-line six with state-of-the-art technology.

This includes twin-scroll turbocharging, variable valve/camshaft timing and 48-volt mild hybrid technology (delivering up to 9.0kW and 200Nm) using an electric motor integrated with the transmission.

The combined effect is optimised power and throttle response (0-100km/h in 5.4 secs) with minimal fuel consumption and Euro 6d emissions.

It produces 280kW between 5200-6250rpm and 520Nm of torque (this can reach 540Nm with hybrid input) across a remarkably wide and flat peak torque band between 1850-5000rpm, which showcases its flexibility. There’s also auto start-stop and selectable drive modes.

This is paired with BMW’s smooth and sharp-shifting eight-speed torque converter automatic, which combines the best characteristics of a dual-clutch and traditional torque converter transmission.

There’s overdrive on the seventh and eighth gears to optimise fuel economy and the choice of rapid manual-shifting using the steering wheel paddles.

Power reaches its wide tyres through the xDrive intelligent all-wheel drive system, which actively varies the engine’s torque distribution between the front and rear wheels to optimise traction at all times.

BMW’s ‘Efficient Dynamics’ also includes brake energy regeneration with recuperation display and many other standard features to enhance driving safety and efficiency.

With great power comes… okay fuel efficiency. Actually, better than okay considering the twin-turbo V8 engine. The official combined cycle fuel figure is 11.9L/100km and real-world testing saw my figure at 13.2L.

Considering how hard I drove this and the type of driving I did this week, which was a combo of open-road and urban, this is very respectable. Expect it to be much higher in the city, though.

The SQ7 has a large 85-litre fuel tank and based on the official combined figure, you should be able to get around 714km of driving range. That isn’t as great as more fuel-efficient options but still good for those who like their road trips.

Audi recommends a minimum of 95 RON premium fuel with a preference for 98 RON for ultimate efficiency.

BMW claims combined average (WLTP) fuel consumption of 9.9-8.5L/100km. Our 415km test comprised a mix of suburban and highway driving and when we stopped to refuel the dash display was showing 10.2L/100km which was line-ball with our own 10.6L/100km figure, calculated from fuel bowser and tripmeter readings.

So, based on our figures, you could expect a realistic driving range of around 780km from its 83-litre tank using standard 91-octane petrol.

The performance is awesome and I made excuses all week to hop in and drive it. It doesn’t hurt that when you press the push-button start, the engine rumbles and growls. There’s even a ‘spitting’ sound as the turbo fires up. It all promises fun.

While the power feels immense, you do have to get used to how to handle it. For example, when you first shift into gear and pull your foot off the brake, the car lurches forward as if it’s rearing to go. It took me a couple of days to get used to the little quirks of it. 

The steering is controlled and responsive, adapting to the conditions and speed at which you’re driving. If you’re accelerating hard, the steering turns a little stiff and the seat belt tucks you into your seat, reaffirming the addition of that S in the model name.

The cabin is very quiet and there’s no shuddering or vibration to be felt through the steering or seat.

The SQ7 features sports adaptive air suspension and it's dependant on how you drive and what drive mode you’re in. It makes for an extremely comfortable journey and not just for those in the front. The rear passengers are nicely cushioned, too.

This is a big car but you don’t feel those dimensions when you park it. Even with its 12.4m turning circle, it’s not cumbersome with the adaptive steering.

The dynamic 360-degree view camera is super clear but the parking sensors are too sensitive for my liking. It might just have been an oddity on the particular model I drove but the emergency braking did pop on a few times (scaring the hell out of me every time!).

It’s supremely comfortable, with front bucket seats that offer powered-adjustment of height, reach and backrest angle along with side bolsters that can tighten their grip of your upper torso.

There’s also two-way lumbar support, that adjusts not only how far it pushes your spine forward but also allows that pressure point to be raised or lowered.

Combined with its power-adjustable leather-rimmed steering wheel, it would be hard not to find a comfortable driving position.

Eyelines to all mirrors are good and over-shoulder blind-spots are minimal. Front and rear occupants can talk without raised voices thanks to low engine, wind and tyre noise at highway speeds.

As you’d expect, it has high build quality and a tangibly solid feel as though it was machined from a single block of steel, from the satisfying thuds of its closing doors to the absence of shudders or rattles on a variety of roads.

It also has two personalities, which can be switched in an instant. In 'Comfort' mode it will happily cruise around city and suburbs as a mild-mannered family car, fulfilling daily duties like work commutes, school drop-offs and pick-ups, supermarket shopping and the like.

However, flick the drive mode to 'Sport Plus' and you awaken, well, if not ‘the ultimate driving machine’ then something close.

Its optimised drivetrain and handling settings feel more like a sports sedan than a family car, which can turn any winding mountain road into an engaging experience.

It has impressive reserves of cornering grip and braking force, combined with sparkling engine response and fast sequential manual-shifting at your fingertips.

It feels impressively agile, with all-round response that belies its 2.0-tonne-plus kerb weight, backed by a symphony of sounds from its sublime in-line six.

Five-star ANCAP (awarded in 2018) includes front and side airbags for driver and front passenger, plus head airbags for front and rear seats.

The comprehensive 'Driver Assistant Professional' active safety menu includes AEB (city, interurban and vulnerable road user) and a multitude of others.

It also has 'Parking Assist Professional' and for young families there are ISOFIX child seat anchorages on the two outer rear seating positions and top-tethers for all three.

If I was spending my hard-earned cash on a vehicle like this, I would want to be treated like a queen when it comes to servicing.

Manufacturers should sweeten the pot when it comes to on-going servicing and ownership terms when you’re at this level but the SQ7 just comes with a pretty standard five-year/unlimited km warranty.

You can pre-purchase a five-year/75,000km servicing plan and it will set you back a total of $4100 (or an average of $810 per service), which is expensive but not outrageous for a performance vehicle.

Servicing intervals are reasonable at every 12 months or 15,000km, which is good.

BMW covers the X5 with a five year/unlimited km warranty and offers several service plans to suit different budgets and requirements.

For example, the 'Service Inclusive Basic' package covers all scheduled services over five years/80,000km for a total of $3450, or an average of $690 per year.