BMW X5 vs Audi SQ7

What's the difference?

The BMW X5 is a leading contender in the ‘Over $70K Large SUV’ division of Australia’s new car market, which is a hotly-contested segment boasting 15 marques and 25 models.

The X5 has hit an enduring sweet spot with Aussie buyers in terms of size, performance and price. BMW prefers to call it a Sports Activity Vehicle (SAV) as distinct from its Sports Utility Vehicle (SUV) rivals.

Clearly, any word association with a utility is something BMW Group Australia wants to avoid after recently launching its latest X5 range, which brings numerous enhancements including design revisions, increased standard equipment, refreshed powertrains and more.

We were entrusted with the digital ‘Comfort Access’ key to one of the latest X5s, to understand from a family car perspective why this model range enjoys such enduring popularity with prestige SUV (sorry, SAV) buyers.

The Audi Q7 has come in for its second facelift as it enters its ninth year of production while the younger Q8 is in for its first refresh.

But these two aren't like the Mitsubishi ASX and Eclipse Cross pair; Audi's MLB underpinnings were cutting edge at their launch 2015 and remain stand-out in the class with advanced suspension and chassis tech, connectivity and refinement.

A host of small visual and performance tweaks aim to make the range-topping SQ7 we're driving even better. But should you make the sensible seven-seat decision or go a little rogue and choose the sloping-roofed SQ8?