Audi SQ7 vs Land Rover Discovery

What's the difference?

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Land Rover Discovery 35th Anniversary Edition drives beautifully, with effortless power and a composed, comfortable ride. It’s elegant and well-equipped for its price, though the technology often frustrates, and it’s not as spacious as some seven-seater rivals. Small quirks in everyday use prevent it from fully standing out in a competitive segment but it does enough to be considered.

If you're getting an SQ7, you'll want to tick the 'Black Pack' box because otherwise there are a lot of high-gloss silver details, especially at the rear that don't suit this tall and slightly awkward SUV.

The SQ8 is more convincing, appearing wider on the road with its new 'singleframe' grille design seemingly sucking it even closer to the tarmac like some kind of overgrown Audi RS3.

Both get an attractive new 2D design for the Audi rings and L-shaped grille details. These aid the SQ7's front end which is more muscular and purposeful than before.

The attractive lights have moved higher up the front end for enhanced presence, too. You get Matrix LEDs as standard but these candles are the hardcore HD Matrix items that feature laser light for further even longer light throw at night. They are simply awesome.

Fresh 22-inch alloy wheels and minor changes to badges finish off the exterior treatment for both cars.

The SQ8's bold specification — finished here in 'Sakhir Gold' — sets it apart from other SUVs as the metallic gold paint shimmers in the sunlight. The SQ8 is also available with whopping great 23-inch alloy wheels that you see here.

Inside, both cars share a similar architecture with 10.1-inch touchscreen for the multimedia and an 8.6-inch item below for heating and ventilation settings. 

The SQ7 is a great example of a design ageing without dating, its confident horizontal lines and well-proportioned cabin features are as attractive as they were at launch, if less impressive than the related VW Touareg's whopping 15-inch screen or the minimalist Range Rover Sport.

Adding to the feeling of quality is that signature Audi smell — a combination of leather and the Sensory Package's perfume, no doubt. The SQ7 keeps a round-bottom steering wheel which remains one of the best in the business, it's just the right size and diameter trimmed with dimpled leather.

Final flourishes include the optional contrast red stitching and seatbelts as well as eye-catching turned aluminium trims.

The Discovery remains a handsome SUV. It isn’t as boxy or rugged-looking as some of its rivals, but it still carries a quiet confidence and a hint of adventure in its stance. The 35th Anniversary Edition gets a few subtle touches to help it stand out, including 21-inch black alloy wheels, roman-numeral anniversary badging and slim LED lighting signatures that give it a clean, sophisticated look.

Inside, everything feels solid and thoughtfully put together, with soft-touch materials in all the right places. Some of the trim finishes lean a little synthetic, but the leather upholstery is beautifully done and the dual sunroofs bring in plenty of natural light, which helps elevate the cabin ambience.

The 11.4-inch media display takes pride of place on the dash and looks premium, and there are enough physical buttons and dials to satisfy those who like some tactile-functionality. That said, the cabin doesn’t quite deliver that sense of occasion you might expect at this price. It’s nice, it’s just not especially distinctive.

The difference between aged and dated is best summed up, though, by the excellent usability of the SQ7's cabin controls.

The separate screen for ventilation, for example, makes it simple to adjust seat or vent temperatures without interrupting the main screen's navigation instruction or other media systems.

When using wireless Apple CarPlay and Android Auto the top screen is entirely devoted to the other software with no remnants of Audi's system. It runs smoothly at all times.

Switching back to Audi's system, and there's a lack of contrast to the dark main screen and navigation. The touch targets are huge, though, and the satisfying click of the haptic feedback is welcome when driving. It seems expensive and natural in a world of feel-free touch operation.

Audi's 12.3-inch digital driver's display remains one of the best in the business. Legible and customisable with bespoke sport modes and the ability to show a full-size map, if you wish.

You can keeping devices charged with a wireless pad or there are two USB-C ports under the cushy centre armrest. A 12-volt socket is also available, and two more charge points are found in the back.

If there's one criticism in the front, it's the fairly limited storage. The door bins are big enough for a 600mL bottle but not much more and beneath the armrest the tray is shallow. The only other storage spots are the two cupholders which are the perfect size for a small take-away coffee.

While on the critiques, the drive mode selector is awkwardly hidden near the passenger below the touchscreen.

The seats are amazingly comfortable with ample support and power adjust for everything, including under-thigh length and bolsters. Several massage programs can be accessed through the menus, too.

Continuing the comfortable seating, the SQ7's second row is capacious with plenty of head, leg and toe room even for those over 180cm.

The bench slides forwards and backwards manually and the backrest is adjustable. A fold-down armrest contains two more small cupholders, and there are two separate climate zones, two vents and heated outboard seats.

However, folding and unfolding the second row is a bit complex and quite heavy work with a strange mix between electric and manual movement to access the third row — a Nissan Pathfinder does this better.

Once back there, the third row is passable for adults providing the second row is slid forward.

There are ISOFIX ports and top tether anchors for both power-deployed third row seats, so you can fit up to five children's seats in an SQ7.

The SQ8's second row is still generous but you do lose a small amount of headroom owing to the sloping roof design.

You also sacrifice some boot space, at 608L with five seats and 1755L with the second row folded. That's still a lot but the spacious SQ7's 793L/1921L figures are even better and 295L with all seven seats up is respectable. Both have sturdy 40/20/40 split-fold rear seats.

As the vehicles are equipped with air suspension, owners can raise or lower the boot floor to make it easier to load bulky objects if needed. A power tailgate is standard on both models.

A retractable luggage cover, netted pocket, boot lights and some underfloor storage complete the boot, however both cars lack a spare tyre of any sort. A tyre inflation kit is included.

The Discovery’s cabin is an interesting mix - at first glance it seems to offer the right balance of space and features, but once you settle in, a few small disconnects between technology and layout become apparent.

Up front is where you want to spend most of your time. The powered seats are well-padded with long bases and excellent lumbar support. There’s plenty of room for tall drivers and passengers and elbow space is generous. The only annoyance is the heated seat function, which is buried behind the menu system and the fiddly climate dials.

The middle row highlights the Discovery’s tall-but-narrow proportions. Adult passengers can feel a little cramped side-to-side, though the flat floor gives decent leg and foot room. The third-row surprises with wider seats and deeper footwells than expected, so knees aren’t pressed against chests. Access, however, is more suited to children than adults.

Storage is abundant and thoughtfully positioned. Up front, there are dual glove boxes (one lockable), a hidden cubby behind the climate panel and underneath the sliding cupholders, a tray housing the wireless charging pad (which, in our test car, didn’t work), and the middle console fridge which is a handy touch for keeping snacks or drinks cool on long trips. The middle row gets map pockets, cupholders and bottle storage, while the third-row benefits from hinged cubbies on each wheel arch.

The boot is the standout, offering a massive 1137L when the third row is folded. Its tall and deep shape makes it practical and features like the powered tailgate, adjustable boot-lip height via air suspension, a full-size spare and a 12 volt socket round out its friendly usability.

Access is a simple step-in and step-out scenario thanks to the Discovery’s 'Auto Comfort Access' mode which, when activated, lowers the vehicle when parked. That said, the doors are heavy and need a firm push to latch properly.

Technology is a bit of a mixed bag. The media system is somewhat intuitive once you spend time with it, but newcomers may find the layout confusing. It includes sat nav, wireless Apple CarPlay, and Android Auto, though in our test car, CarPlay occasionally showed music playing without sound but re-pairing my iPhone 15 Pro Max fixed the issue. The dual-use climate dials, which control temperature, fan speed and seat heating, can feel finicky, and one rear door locked itself for four days despite troubleshooting. The rear seat fold controls also worked inconsistently.

On the plus side, amenities like four-zone climate control, multiple air vents per row, and seven USB ports scattered throughout the cabin are thoughtful touches.

Since the launch of the 35th Anniversary Edition, the Discovery line-up has shifted, now trimmed to five diesel-powered grades. Originally based on the Dynamic SE, this special edition is based on the Gemini variant which is second from the top of the range.

Pricing starts from $132,090 MSRP, placing it above key rivals like the Lexus GX 550 Luxury ($112,607) and Toyota LandCruiser Prado VX ($87,400). In other words, it’s priced right in the middle of the family-luxury SUV battlefield.

Inside, you get heated and powered chairs up front with four-way lumbar, plus heated outboard second-row seats. There’s no heated steering wheel or front seat ventilation, which feels like a miss at this price point, but the equipment list remains generous. Standard highlights include an 11.4-inch media screen, satellite navigation, dual sunroofs (one fixed), wireless Apple CarPlay and Android Auto and a premium Meridian sound system.

Family practicality is well-covered with a hands-free powered tailgate, adjustable load height, full-size spare wheel, 360-degree camera system, five USB-C ports, two USB-A ports, two 12-volt sockets and directional vents in every row. You also get seating flexibility and family-friendly safety points: four ISOFIX mounts and five top-tether anchors across the back rows.

The Anniversary Edition builds further with rear privacy glass, a Wi-Fi-enabled media system (with data plan), colour head-up display, power-tilt/fold second-row seating, tow pack (including hitch receiver and tow assist), anniversary badging, black roof rails, centre console 'fridge' and four-zone climate control.

Our test vehicle also features the 'Capability Plus Pack' ($4910), which adds meaningful off-road hardware like a rear differential lock, twin-speed transfer case (high/low range), multi-terrain modes (including 'Grass', 'Gravel', 'Snow', 'Mud-ruts' and 'Rock Crawl') and a wading sensor. Land Rover’s 'All-Terrain Progress Control' (essentially a low-speed, off-road cruise control) is also included.

It offers a well-rounded feature set that keeps it competitive, though a handful of additional premium touches would elevate it to a more commanding position in the segment.

The SQ7 and SQ8 both use a 4.0-litre twin-turbo 'hot vee' V8 petrol after the diesel SQ7 was abandoned in mid-2022.

It is the same engine you'll find in just about every application of this MLB platform, including the Porsche Cayenne, Bentley Bentayga and Lamborghini Urus — though it makes more power elsewhere.

In Audi's two medium-sporty SUVs it produces 373kW at 5500rpm and 770Nm between 2000-4000rpm.

In practice, it's a swelling, punchy engine without much top-end sparkle — though 4.1 seconds to 100km/h is nothing to scoff at.

The V8 also produces a rather splendid soundtrack, striking the right balance between Detroit burble and motorsport bark for this application.

An eight-speed torque converter auto transmission has been retuned for improved shift logic and it remains buttery smooth. It's pleasing enough just manoeuvring slowly around a car park, where you can feel just well calibrated the long travel throttle and transmission logic are.

The 35th Anniversary Edition runs a hefty 3.0-litre, six-cylinder, twin-turbo diesel paired with a 48V mild-hybrid system. Together, they produce 257kW and 700Nm. It’s brisk, too, with a 0-100km/h sprint time of 6.3-seconds, which is impressive for such a large 4WD.

Towing is rated at 3.5 tonnes and wading depth sits at 900mm, reinforcing its credentials as a proper adventure vehicle. Our test vehicle also features the 'Capability Plus Pack', which brings low-range gearing, rear differential lock and multiple terrain modes.

Not too bad for something that looks more like a school-run luxury SUV than some of its rivals.

With 2340kg to heave around, not even the 48-volt mild hybrid system can save the SQ7's fuel consumption — it's a thirsty beast.

The rated ADR combined cycle (urban, extra-urban) figure is 11.8L/100km and indulging in the ample performance resulted in 16.5L/100km on the trip computer. The SQ8 was much the same.

The SQ7 is certified to tow up to 3500kg (braked), equal to a Toyota LandCruiser or Nissan Patrol.

A fairly large 85L tank gives the SQ7 a theoretical driving range of around 720km from a fill-up. Naturally, 98 octane unleaded is required.

The 35th Anniversary Edition has a claimed combined fuel figure of 7.8L/100km, and with its 89-litre tank you’re looking at a theoretical driving range of around 1141km. In the real world, I saw 9.0L/100km - that’s with one longer highway run mixed into a week of school runs and suburban errands.

It’s a touch thirstier than I’d hoped given I wasn’t towing or carrying heavy gear, but it still sits comfortably within expectations for this segment and size of vehicle.

Our drive loop started in South-East Sydney where the SQ7's burbly V8 and air suspension fitted right in, easily soaking up the worst of the concrete expansion joints and sharp-edged potholes.

It is a joy to waft around in the refined SQ7 with its remarkably good vision out the front and back (with 360-degree cameras to help elsewhere). Standard rear-wheel steer allows the back tyres to rotate up to 5.0 degrees, giving the 5072mm long SQ7 a better turning circle (12.5m) than a Q3 small SUV.

Its driven home further by the excellent drive mode customisation. Along with the standard programs, you can set an 'Individual' mode up with various selections for the suspension, steering, powertrain response and exhaust noise.

Following the SQ7, our time in the SQ8 took in some more twisting roads and the combination of 23-inch alloys with firmer suspension settings meant that, even in 'Comfort', 'Auto' or 'Balanced' drive modes, the coupe-styled model had a busier ride.

Both SQ7 and SQ8 featured 'Sport' adaptive air suspension, sitting 15mm lower than normal with the ability to drop the ride height up to 40mm in 'Dynamic' mode or raise it 50mm in lift mode to get out of sticky situations.

Audi chose not to specify the Dynamic pack on the SQ8, though, and the difference is noticeable compared to the SQ7. The coupe SUV rolls a little more in hard cornering and doesn't engage the rear end in quite the same way.

Back in the SQ7, turn in may feel a little less sharp owing to the taller height but the active roll stabilisation and Quattro electronically-controlled limited-slip differential splitting power between the two rear wheels makes for a more confident vehicle with better punch out of corners.

Grip is prodigious and the SQ7 is always in control with 285/35R22 Bridgestone Turanza T005 tyres.

A 2.4-turn lock-to-lock steering system is well-judged, remaining light in Comfort but adding enough weight and precision in Dynamic.

The brakes — 400mm front rotors clamped by six-piston calipers with optional ceramics — are reassuring and feel Autobahn ready. 

The Audi SQ7 with Dynamic Pack is like an Olympic swimmer that's put on some kilos and had a few kids but can still gap his teenage son in a 50-metre freestyle race.

This is perhaps the perfect expression of Audi's 'S' models USPs, being totally normal when pottering despite huge reserves of talent. 

Power delivery in the Discovery feels effortless, with none of the laggy, heavy character you can get from some big diesels. It responds quickly when you need it to, whether you're merging into traffic or overtaking and always feels like it has plenty left in reserve.

Ride comfort is excellent. The adaptive suspension absorbs bumps and settles the body confidently through corners without feeling floaty or wallowy. Steering has a reassuring weight to it - not too light, not too heavy - which helps the Discovery feel sure-footed and composed on the road.

The cabin is impressively quiet, making it easy to chat with passengers across all three rows and reducing fatigue on longer drives. Visibility is generally strong and the high seating position gives a good command of the road. The only drawback is the middle-row headrest, which blocks the rear view. A digital rear-view mirror would be a helpful addition, especially when the car’s full.

Despite its size, the Discovery is surprisingly easy to manoeuvre, with a fairly forgiving 12.7-metre turning circle. Parking is straightforward thanks to a clear 360-degree camera system, although the display itself could be larger. Even in tight shopping centre car parks it never feels unwieldy.

The new Discovery hasn’t been tested by ANCAP yet and is unrated but it does come with a large suite of safety features and eight airbags which is good to see on a large 4WD.

Standard equipment includes autonomous emergency braking, blind-spot monitor, driver attention monitor, lane keeping aid, rear collision alert, rear cross-traffic alert, traffic sign recognition, speed limit warning, intelligent seatbelt warning, powered child locks, front/rear parking sensors and a 360-degree view camera system.

The adaptive cruise control is well-calibrated as it slows smoothly behind traffic and confidently builds speed again once the lane clears, without the hesitation some systems have. The only safety feature which is intrusive is the speed limit warning and unfortunately you have to slough though some menus to mute it.

There are four ISOFIX and five top-tether anchor points spread across the rear rows, which should delight families.

Audi recommends SQ7 and SQ8 owners bring their car in for a service every 12 months or 15,000km.

Service pricing is not cheap, with a five-year package costing $4600 for either model. For reference a basic service plan for a BMW X5 costs $3450 for five years.

Audi has moved to a five-year, unlimited kilometre warranty with owners able to extend that (for a fee) up to nine years with Audi Advantage. An extra two years of warranty and scheduled servicing costs $4360 for the SQ7 and $4160 for SQ8.

Additionally, customers get access to Audi's loyalty programs with event invitations, ambassador experiences and discounts offers from select partner companies.

The Discovery 35th Anniversary Edition is covered by a five-year/unlimited-kilometre warranty, which is fairly standard for vehicles in the luxury SUV segment. However, it's worth noting the Nissan Patrol is offered with a 10-year (conditional) warranty.

Land Rover offers a pre-paid, five-year service plan for around $3500, which is cheaper than paying for each service individually. Service intervals are well spaced at every 12 months or 20,400 km, whichever comes first. There are approximately 71 authorised Land Rover centres across Australia, so even if you live regionally, you should be able to service your Discovery fairly easily.