Audi SQ7 vs Land Rover Discovery

What's the difference?

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Land Rover Discovery D300 S is a great family-friendly 4WD wagon.

It’s quiet, refined, and supremely well appointed; it’s also very nice to drive on-road and it’s a lot of fun – and very capable – off-road. 

It’s packed full of driver-assist tech and its Pivi Pro system is a real treat to use once you’ve mastered the art, which doesn’t take long.

But you could say all of those same things about the new Defender. 

So, is the Discovery still relevant? I reckon it is … at least for the time being.

If you're getting an SQ7, you'll want to tick the 'Black Pack' box because otherwise there are a lot of high-gloss silver details, especially at the rear that don't suit this tall and slightly awkward SUV.

The SQ8 is more convincing, appearing wider on the road with its new 'singleframe' grille design seemingly sucking it even closer to the tarmac like some kind of overgrown Audi RS3.

Both get an attractive new 2D design for the Audi rings and L-shaped grille details. These aid the SQ7's front end which is more muscular and purposeful than before.

The attractive lights have moved higher up the front end for enhanced presence, too. You get Matrix LEDs as standard but these candles are the hardcore HD Matrix items that feature laser light for further even longer light throw at night. They are simply awesome.

Fresh 22-inch alloy wheels and minor changes to badges finish off the exterior treatment for both cars.

The SQ8's bold specification — finished here in 'Sakhir Gold' — sets it apart from other SUVs as the metallic gold paint shimmers in the sunlight. The SQ8 is also available with whopping great 23-inch alloy wheels that you see here.

Inside, both cars share a similar architecture with 10.1-inch touchscreen for the multimedia and an 8.6-inch item below for heating and ventilation settings. 

The SQ7 is a great example of a design ageing without dating, its confident horizontal lines and well-proportioned cabin features are as attractive as they were at launch, if less impressive than the related VW Touareg's whopping 15-inch screen or the minimalist Range Rover Sport.

Adding to the feeling of quality is that signature Audi smell — a combination of leather and the Sensory Package's perfume, no doubt. The SQ7 keeps a round-bottom steering wheel which remains one of the best in the business, it's just the right size and diameter trimmed with dimpled leather.

Final flourishes include the optional contrast red stitching and seatbelts as well as eye-catching turned aluminium trims.

As always, I’ll avoid waxing lyrical about the styling of a vehicle – suffice to say, it looks good.

In terms of dimensions, this Discovery is 4956mm long (with a 2923mm wheelbase), 2220mm wide and 1888mm high.

It has a listed kerb weight of 2437kg.

The difference between aged and dated is best summed up, though, by the excellent usability of the SQ7's cabin controls.

The separate screen for ventilation, for example, makes it simple to adjust seat or vent temperatures without interrupting the main screen's navigation instruction or other media systems.

When using wireless Apple CarPlay and Android Auto the top screen is entirely devoted to the other software with no remnants of Audi's system. It runs smoothly at all times.

Switching back to Audi's system, and there's a lack of contrast to the dark main screen and navigation. The touch targets are huge, though, and the satisfying click of the haptic feedback is welcome when driving. It seems expensive and natural in a world of feel-free touch operation.

Audi's 12.3-inch digital driver's display remains one of the best in the business. Legible and customisable with bespoke sport modes and the ability to show a full-size map, if you wish.

You can keeping devices charged with a wireless pad or there are two USB-C ports under the cushy centre armrest. A 12-volt socket is also available, and two more charge points are found in the back.

If there's one criticism in the front, it's the fairly limited storage. The door bins are big enough for a 600mL bottle but not much more and beneath the armrest the tray is shallow. The only other storage spots are the two cupholders which are the perfect size for a small take-away coffee.

While on the critiques, the drive mode selector is awkwardly hidden near the passenger below the touchscreen.

The seats are amazingly comfortable with ample support and power adjust for everything, including under-thigh length and bolsters. Several massage programs can be accessed through the menus, too.

Continuing the comfortable seating, the SQ7's second row is capacious with plenty of head, leg and toe room even for those over 180cm.

The bench slides forwards and backwards manually and the backrest is adjustable. A fold-down armrest contains two more small cupholders, and there are two separate climate zones, two vents and heated outboard seats.

However, folding and unfolding the second row is a bit complex and quite heavy work with a strange mix between electric and manual movement to access the third row — a Nissan Pathfinder does this better.

Once back there, the third row is passable for adults providing the second row is slid forward.

There are ISOFIX ports and top tether anchors for both power-deployed third row seats, so you can fit up to five children's seats in an SQ7.

The SQ8's second row is still generous but you do lose a small amount of headroom owing to the sloping roof design.

You also sacrifice some boot space, at 608L with five seats and 1755L with the second row folded. That's still a lot but the spacious SQ7's 793L/1921L figures are even better and 295L with all seven seats up is respectable. Both have sturdy 40/20/40 split-fold rear seats.

As the vehicles are equipped with air suspension, owners can raise or lower the boot floor to make it easier to load bulky objects if needed. A power tailgate is standard on both models.

A retractable luggage cover, netted pocket, boot lights and some underfloor storage complete the boot, however both cars lack a spare tyre of any sort. A tyre inflation kit is included.

The interior has a real premium feel about it, but it still serves as a very practical space.

In terms of cargo space, there is 2391 litres with the second and third row stowed away; 1137 litres with the third row stowed away; and 258 litres with all rows in use.

The third-row seats can be either manually folded down into the floor to use that area as cargo space, or lifted up into a seating position.

There is a load-space cover, light, luggage tie-downs, bag hook and 12v in the rear, and two USB charging sockets for the third-row passengers.

The second row is a 60:40 electric-folding set-up with manual slide and powered recline, centre headrest and armrest, as well as map pockets, and door-moulded recesses. Second-row passengers get two USB C and one USB A charging points, air vents, air-con controls and more.

The front seats are 14-way electrically-adjustable with captain’s armrest, grained leather seat facings with Ebony interior; the Pivi Pro 11.4-inch touchscreen with digital radio, Apple CarPlay and Android Auto; as well as one USB A and three USB C points.

The Discovery has a fixed front and rear panoramic roof.

For reference, this Discovery D300 S has a price-tag of $101,875* (plus on road costs).

As standard, the seven-seat Discovery’s list of features is considerable, as it should be at this price-point, and includes a 11.4-inch Pivi Pro multi-media touchscreen (like an all-in-one vehicle operating system, but more about it later), Apple CarPlay and Android Auto, fixed sunroofs, 3D Surround Camera, height-adjustable air suspension, 20-inch five-split-spoke, gloss silver wheels, and a whole lot of driver-assist tech.

There are also plenty of optional features available, which obviously push the price up the more you add to your Disco.

Our test vehicle was equipped with a stack of those extras and, because of that, its price-tag was $110,910* (plus on-road costs). (Prices correct at time of writing.)

Optional features on our test vehicle include Advanced Off-Road Capability Pack ($3970, twin-speed transfer box (high/low range), All Terrain Progress Control, Terrain Response 2, Configurable Terrain Response; Active Rear Locking Differential $1110; Tow hitch receiver $1000; Leisure Activity Key $960; Black Roof Rails $940; Privacy glass $920; Premium carpet mats $640; and wireless device charging $455.

By the way, the Discovery is available in a variety of colours including Fuji White, which is on our test vehicle, as well as versions of black, blue, grey and silver.

The SQ7 and SQ8 both use a 4.0-litre twin-turbo 'hot vee' V8 petrol after the diesel SQ7 was abandoned in mid-2022.

It is the same engine you'll find in just about every application of this MLB platform, including the Porsche Cayenne, Bentley Bentayga and Lamborghini Urus — though it makes more power elsewhere.

In Audi's two medium-sporty SUVs it produces 373kW at 5500rpm and 770Nm between 2000-4000rpm.

In practice, it's a swelling, punchy engine without much top-end sparkle — though 4.1 seconds to 100km/h is nothing to scoff at.

The V8 also produces a rather splendid soundtrack, striking the right balance between Detroit burble and motorsport bark for this application.

An eight-speed torque converter auto transmission has been retuned for improved shift logic and it remains buttery smooth. It's pleasing enough just manoeuvring slowly around a car park, where you can feel just well calibrated the long travel throttle and transmission logic are.

The Discovery has a 3.0-litre inline six-cylinder twin-turbo-diesel engine – producing 220kW at 4000rpm and a whopping 650Nm at 1500-2500rpm – working with a mild hybrid system. 

Those impressive power and torque figures don’t tell the whole story of just how well the Disco’s engine is able to punch this big unit along the road at a comfortable clip and – bonus – its chunk of torque, useable across a decent rev range, comes in very handy when off-roading.

It has an eight-speed automatic transmission and an all-wheel drive system.

With 2340kg to heave around, not even the 48-volt mild hybrid system can save the SQ7's fuel consumption — it's a thirsty beast.

The rated ADR combined cycle (urban, extra-urban) figure is 11.8L/100km and indulging in the ample performance resulted in 16.5L/100km on the trip computer. The SQ8 was much the same.

The SQ7 is certified to tow up to 3500kg (braked), equal to a Toyota LandCruiser or Nissan Patrol.

A fairly large 85L tank gives the SQ7 a theoretical driving range of around 720km from a fill-up. Naturally, 98 octane unleaded is required.

Fuel consumption is listed as 7.5L/100km on a combined cycle. 

Fuel consumption on this test was 9.8L/100km. That’s sound considering I did a lot of high- and low-range 4WDing on this test and the Disco is quite a hefty unit.

The Land Rover Discovery D300 S has an 89-litre fuel tank, so, going by those fuel-consumption figures, I’d expect an effective touring range of about 860km, but remember that figure includes a built-in 50km safe-distance buffer. 

Our drive loop started in South-East Sydney where the SQ7's burbly V8 and air suspension fitted right in, easily soaking up the worst of the concrete expansion joints and sharp-edged potholes.

It is a joy to waft around in the refined SQ7 with its remarkably good vision out the front and back (with 360-degree cameras to help elsewhere). Standard rear-wheel steer allows the back tyres to rotate up to 5.0 degrees, giving the 5072mm long SQ7 a better turning circle (12.5m) than a Q3 small SUV.

Its driven home further by the excellent drive mode customisation. Along with the standard programs, you can set an 'Individual' mode up with various selections for the suspension, steering, powertrain response and exhaust noise.

Following the SQ7, our time in the SQ8 took in some more twisting roads and the combination of 23-inch alloys with firmer suspension settings meant that, even in 'Comfort', 'Auto' or 'Balanced' drive modes, the coupe-styled model had a busier ride.

Both SQ7 and SQ8 featured 'Sport' adaptive air suspension, sitting 15mm lower than normal with the ability to drop the ride height up to 40mm in 'Dynamic' mode or raise it 50mm in lift mode to get out of sticky situations.

Audi chose not to specify the Dynamic pack on the SQ8, though, and the difference is noticeable compared to the SQ7. The coupe SUV rolls a little more in hard cornering and doesn't engage the rear end in quite the same way.

Back in the SQ7, turn in may feel a little less sharp owing to the taller height but the active roll stabilisation and Quattro electronically-controlled limited-slip differential splitting power between the two rear wheels makes for a more confident vehicle with better punch out of corners.

Grip is prodigious and the SQ7 is always in control with 285/35R22 Bridgestone Turanza T005 tyres.

A 2.4-turn lock-to-lock steering system is well-judged, remaining light in Comfort but adding enough weight and precision in Dynamic.

The brakes — 400mm front rotors clamped by six-piston calipers with optional ceramics — are reassuring and feel Autobahn ready. 

The Audi SQ7 with Dynamic Pack is like an Olympic swimmer that's put on some kilos and had a few kids but can still gap his teenage son in a 50-metre freestyle race.

This is perhaps the perfect expression of Audi's 'S' models USPs, being totally normal when pottering despite huge reserves of talent. 

The Discovery is very impressive on-road. No surprise really as it has always had a reputation as a comfortable on-road cruiser – and it's lost nothing in this latest iteration. 

It is a smooth driving experience: quiet, refined and you suffer little to no noise from outside intruding into the cabin. 

The seats are very comfortable and supportive, and that makes it perfect for long-distance trips. 

The straight-six engine and eight speed auto are a nice combination, quietly effective, and well-managed. 

Acceleration is good with sharp throttle response, so you can crack on the pace when you need to, say, for instance, from a standing start or when you need to overtake a vehicle. 

In terms of overall driving experience, there’s nothing too outrageously exciting or dynamic on offer here, because this is a large SUV, but it’s always comfortable and it’s lively enough if you want to give it the boot. There are paddle shifters if you want to get fancy with your up- and down-shifting.

It’s not all good news: visibility from the driver’s seat is a bit pinched out the rear of the Discovery (due to its styling); there is pronounced body-roll through corners; the brakes are quite spongy, with a real delayed-action feel about them; ride is a tad harsh because you are rolling along on 20-inch tyres and rims, which is something I’m not so used to; and, the steering column is manually adjustable only, which I reckon is a bit slack for such a pricey vehicle.

The Land Rover Discovery D300 S has the maximum five-star ANCAP safety rating, based on 2017 testing. 

As standard, its suite of driver-assist tech includes AEB, adaptive cruise control, blind-spot assist, lane-keep assist, traffic sign recognition, front and rear parking aids, and trailer stability assist (TSA).

Don’t forget the Discovery’s terrain response system, and front and rear diff-locks.

Audi recommends SQ7 and SQ8 owners bring their car in for a service every 12 months or 15,000km.

Service pricing is not cheap, with a five-year package costing $4600 for either model. For reference a basic service plan for a BMW X5 costs $3450 for five years.

Audi has moved to a five-year, unlimited kilometre warranty with owners able to extend that (for a fee) up to nine years with Audi Advantage. An extra two years of warranty and scheduled servicing costs $4360 for the SQ7 and $4160 for SQ8.

Additionally, customers get access to Audi's loyalty programs with event invitations, ambassador experiences and discounts offers from select partner companies.

The Discovery has a five year/unlimited km warranty with five years roadside assistance.

The service plan applies over five years/130,000km (whichever occurs first) with a cost of $2650.