What's the difference?
BYD, Chery, GWM and MG - one of these Chinese car brands is not like the others.
While the first three all enjoyed major growth in 2025, MG had a year to forget. A flood of new models, rushed into the market with little or no fanfare, resulted in a nearly 20 per cent sales decline, when the brand should have been basking in the same growth as its rivals.
So, the old management has been swept away and MG Australia is attacking 2026 with a fresh outlook and a renewed purpose, fully aware that launching an affordable car and hoping the buyers come is not a sound strategy.
Which is why the brand is making a far more concerted effort with this all-new MGS6 (all one word, likely to avoid copyright issues with Audi). It’s an important model to get right, too, as the electric mid-size SUV is becoming an increasingly popular choice for Australian buyers, as witnessed by the success of the BYD Sealion 7 and Tesla Model Y.
But with those two, plus many more mid-size EV SUVs, including the Kia EV5, GAC Aion V, Geely EX5 and Zeekr 7X (to name a few), to compete with, MG will need to put its best foot forward to give the MGS6 its best chance of success.
This one model alone won’t determine the fortunes of MG in the final reckoning of the year, but if MG wants to turn around its sales numbers and enjoy the same growth as its Chinese rivals, having the MGS6 succeed would be an important step.
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
It’s probably a bit much to place the future success or failure of MG as a brand solely on the shoulders of the MGS6. A lot more work behind-the-scenes and customer facing will need to happen to ensure the brand doesn’t repeat its 2025 sales performance.
However, the MGS6 is a step forward and something of a return to form for the brand. It’s a good value, well-equipped and spacious electric SUV, so if that’s what you’re looking for, it should be on your short list.
However, the challenge for MG is that there are several other very similar offerings that have emerged in recent times, namely the BYD Sealion 7, while hybrids like the Toyota RAV4 remain family favourites. Not to mention the other options from GAC, Geely, Hyundai, Kia, Subaru etc as the electric SUV segment continues to grow.
It won’t be easy for MG to recover lost ground but the MGS6 is a good start.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Historically MG has played it safe design-wise, opting for inoffensive but sometimes derivative looks. But with this latest generation the brand is starting to find its own unique style and the MGS6 is another example of that.
The company has hired more European designers, who have brought a more global look and feel to the brand and given it a more clearly defined sense of style. There is a clear visual link to the smaller MGS5, with both models clearly influenced by the brand’s halo model, the Cyberster.
There’s a Cyberster-inspired split grille at the front, plus new signature daytime running lights, while at the rear there are full-width lights, with a 3D light effect with integrated spoiler for better aerodynamics. The exterior look is then finished off with 20-inch aero-designed alloy wheels.
Inside the design is in keeping with previous MG models, which means a simplistic but very modern cabin.
There are two screens, one for the driver’s display and one for the multimedia system, that provide a clean and contemporary look.
MG is offering two interior options, a standard grey-colour cabin with carbon fibre-style inlays or an optional beige look complete with Scandinavian-inspired light wood-style inlays dubbed Nordic Ashwood.
Notably, there are more soft-touch materials used throughout, which adds to a more premium look and feel for the MGS6 compared to some of the brand’s earlier models.
One of the most notable elements of the Aion V design is the absence of a ‘GAC’ badge on the front. That’s because, while all GAC models in Australia will be sold under the one name, in its native China there are several different sub-brands. GAC Aion is the ‘new energy vehicles’ brand, focused on electric vehicles (EVs), while the smaller Emzoom SUV is part of the more mainstream Trumpchi brand that offers internal combustion engine models.
It means the three cars sold initially, and even as the brand moves forward with its expansion plans, there will likely be stark visual differences between models because they are effectively different brands. In the same way Holden ended up with a mixture of Opel, Chevrolet and GMC products in its final years.
Having said all that, the Aion V itself is an inoffensive design. It’s not as generic as some of its rivals, with some design character around the headlights and silhouette, so overall it cuts a likeable figure without being particularly memorable.
Like so many modern cars, the Aion V has a very simplistic layout inside, with more screens and less physical buttons and switches to reduce cost and complexity. There’s an 8.8-inch digital instrument display and a 14.6-inch multimedia touchscreen in the centre on the dashboard.
While MG has opted for the clean, ‘tech’ look by running all the key functions through the two screens, thankfully the brand has also decided to include more physical buttons. These are for the key controls, specifically the air-conditioning and the audio system, and make it easier to adjust on the move.
MG has placed a big emphasis on user-friendliness, with a reported 38 storage spots scattered around the cabin to help make life easier for occupants. Certainly the cupholders, deep door pockets, large centre console shelf and large lidded console box do make storing your everyday small items convenient.
As for interior space, MG was keen to point out that its battery back is “ultra-thin” and measures just 110mm tall, which has allowed for a more spacious cabin with a flat floor. This translates to a very roomy interior, especially in the second row where there is enough space for two adults to sit comfortably with ample headroom and kneeroom.
In terms of storage, the MGS6 is the brand’s first model to feature under bonnet storage, or a 'frunk' as some people call it, which adds up to 86L of storage space (although that number is reduced to 67L in the AWD).
This is obviously in addition to the boot, which measures 581L with the seats up and 1607L with the second row folded.
In terms of practicality there’s a handy space for a wireless smartphone charging pad, and that previously mentioned heated or cooled centre console box. Oddly, though, there is no traditional glove box. Instead there are just a pair of bag hooks ahead of the front seat passenger.
Space is good for a mid-size SUV, with a roomy front and respectable space in the second row. It would comfortably accommodate four adults, so would be a good option for families with older children.
As for the boot, it’s a generous 427 litres and has multiple adjustable floor heights available. Disappointingly, even though it has space for a spare, potentially even a full-size one, it only has a tyre repair kit. That might be fine in some markets around the world, but in the vastness of Australia, that is not the best option. Even a space-saver spare would be a better bet.
MG has taken a ‘keep it simple’ approach, offering just two variants of the MGS6 - the RWD that starts at $49,990 and the AWD priced from $56,990 - on a single specification Essence grade.
Both those prices are drive-away, which means the MGS6 is very competitive, undercutting the likes of the Tesla Model Y by more than $10,000. However, that’s still not enough to make it the most affordable electric SUV, with cheaper options out there, most notably fellow Chinese brands GAC and Geely claiming that honour with their EX5 and Aion V starting in the low-$40K range, although those are arguably at least a half-size smaller than the roomy MGS6.
Standard equipment on both models includes 20-inch alloy wheels, wireless smartphone charging, wireless Android Auto and Apple CarPlay, an 11-speaker sound system and a combination of synthetic leather and synthetic suede trim. The only major specification difference between the RWD and AWD, aside from the powertrain, is a panoramic sunroof for the more expensive model.
Starting with the basics, the Aion V is a five-seat electric SUV priced from just $42,590, before on-road costs, for the entry-level model.
Now, not too long ago an all-electric SUV for under $45K would be a revelation and would have made an impact on this market. But there are plenty of alternatives to choose from these days at similar money, including the Geely, Leapmotor and the BYD Atto 3.
Even so, at $42,590 for the entry-level Premium and $44,590 BOC for the more-premium-than-Premium Luxury variant, that’s still very competitive pricing.
For that money you get a well-appointed mid-size SUV, with even the base model equipped with LED headlights and tail-lights, 19-inch alloy wheels, a panoramic sunroof, heated and ventilated front seats, dual-zone climate control and a nine-speaker stereo.
Stepping up to the Luxury adds partial genuine leather seats, massaging front seats and a box in the centre console that can act as a fridge and a warmer, depending on your needs.
While neither the cheapest EV nor the best-appointed, the Aion V does a nice job of offering a compelling value proposition in its competitive set.
The MGS6 is based on MG’s ‘E2’ EV architecture, which is the same as the S5 and compact MG4 hatch - not to be mistaken with the front-wheel drive MG4 Urban, which is on a newer platform.
This particular platform is designed for rear- and all-wheel drive applications, while the 'E3' architecture will be used for front-wheel drive models.
The S6 RWD has a single electric motor which, as the name implies, is mounted on the rear axle and makes 180kW of power.
The AWD option unsurprisingly adds a front-mounted electric motor for all-wheel drive performance and 266kW of power.
Both the Aion V Premium and Luxury are powered by a 150kW/210Nm electric motor, which drives the front wheels.
Aion doesn’t claim a 0-100km/h time, but it wouldn’t be quick, at least not in EV terms. If you’re looking for a ludicrously powerful electric car - this ain’t it. It’s a perfectly fine powertrain for the job at hand, but it won’t blow your socks off with its performance and will take more than eight seconds to run 0-100km/h.
The motors are fed by a 77kWh NMC (Nickel Manganese Cobalt) battery, which is enough to provide the MGS6 RWD with 530km of range, while the AWD drops to a still reasonable 485km of claimed range.
According to the company, on a combined (urban/extra-urban) cycle the RWD uses 145Wh/km, while the AWD consumes 160Wh/km, but unfortunately our test drive was too short to verify the real-world use over an extended period of time.
MG claims with a 150kW DC charger, the battery can be recharged from 10 to 80 per cent in just 38 minutes - roughly the same time as its key rivals.
Using an 11kW AC charging it will take approximately seven hours to charge the battery from empty to 100 per cent capacity.
The battery is 75.2kWh lithium-phosphate type, which provides a claimed range of 510km. Importantly, that figure is on the WLTP cycle, not the more lenient Chinese (CLTC) test protocol, so you could reasonably expect close to that target in the real world.
GAC claims it can accept up to 180kW charging speeds, which will get the battery from 10-80 per cent in just 24 minutes.
It also has vehicle-to-load functionality, so you can draw power from the battery for tools or appliances if you need it.
It’s easy with EVs to fall into the trap of thinking just because it isn’t ludicrously fast it’s a letdown. And certainly, despite having 266kW available, I wouldn’t call the MGS6 particularly fast.
But measure it against its SUV peers, electric, hybrid and petrol powered, and it performs admirably. The natural smoothness of the electric motors only adds to the relaxed driving nature.
The ride and handling is also improved over previous MG models we’ve reviewed. It’s still not class-leading, but in terms of what the brand has produced before it feels like a positive step forward.
Overall the driving experience is very quiet and relaxed, with good insulation from the outside world and the quiet efficiency of the electric powertrain.
This is perhaps the area where the Aion V surprised the most. One of the most consistent qualities of these new Chinese-developed models is their incompatibility with Australia’s unique road conditions. They have a tendency to lack comfortable, controlled suspension and well-weighted and consistent steering.
That’s not the case with the Aion V, with GAC clearly taking the benefits from the partnerships it has with Toyota and Honda to learn what international markets prefer. Is this a clear standout, class-leading SUV dynamically? No. But it is above-average in the way it rides and handles.
The suspension is well resolved and feels comfortable to live with, while the steering is nice and direct, which will make navigating the cities, suburbs and open roads more easy and enjoyable.
There is still some fine-tuning that could make it better, but overall the Aion V leaves a positive first impression.
The MGS6 is well-equipped with all the usual passive and active safety features you’d expect in this day and age. These include autonomous emergency braking, lane departure warning, blind spot warning, adaptive cruise control and a 360-degree parking camera view.
Thankfully, MG has managed to tone down some of the sensitivity of these systems, which have been (to be blunt) unbearable in some of its other models. It could still be improved further, the speed limit warning remains a steady presence on every drive, but overall it is a clear improvement for the brand.
As for its safety rating, at the time of publication the MGS6 hadn’t been tested by ANCAP, but was awarded five-stars from Euro NCAP in a late 2025 assessment. That means it will likely carry a maximum five-star rating in Australia, even though it doesn’t adhere to the latest protocols spruiked by the safety agency.
GAC is offering the same safety equipment across both models, which is a nice touch to avoid any need to compromise.
This includes full airbag protection for all occupants, front and rear parking sensors and a 360-degree camera system.
There’s also a lengthy list of driver assistance features, including adaptive cruise control, autonomous emergency braking, forward collision warning, traffic sign recognition, emergency lane keeping assist, rear cross-traffic alert and door opening warning.
These systems could benefit from some real-world testing and calibration, because while better than some, they were still intrusive and annoying at times - most notably the driver attention monitoring.
ANCAP has not yet tested the Aion V, but it has received a maximum five-star rating from Euro NCAP, which typically carries over to the local body.
In a bid to convince buyers of the brand’s reliability and longevity MG is still offering a standard seven-year/unlimited-kilometre warranty with the option to extend to 10-years/250,000km if you get all your servicing done at an MG dealer, which makes it the longest warranty available for a new car in Australia.
Servicing intervals are every 12-months or 25,000km, whichever comes first, and differ slightly depending on the model. For the RWD the five-year service plan totals $1321 and $1877 for the seven year plan, while for the AWD the costs are $1376 and $1987, respectively.
It was noticeable during the brand’s presentation of the new MGS6 to local media that customer experience, both in the new car showroom and service centres, is a top priority. That suggests the anecdotal evidence that MG has been behind key rivals in this department is an accurate reflection. But clearly the new management structure wants to change that.
There are currently around 100 MG dealers across the county.
The Aion V is covered by an eight-year, unlimited kilometre warranty which is well ahead of the mainstream pack, typically sitting at five years, unlimited km. The drive battery is also covered for eight years, 200,000km and roadside assist is included for five years. Recommended service interval and costs are still to be confirmed.
But one of the biggest challenges for all these new car brands is finding space in the Australian market - literally. If you want to sell a lot of new cars you need a lot of new car showrooms and if you want to keep customers happy, you’ll need enough service centres to keep cars on the road as much as possible.
GAC has plans to have as many as 100 dealerships in the next five years, but right now it has reportedly less than a dozen. That will make servicing problematic if you do not live in close proximity to a service centre. This isn’t the work of a moment either, with so many new brands fighting for dealership real estate and staff there are only so many places GAC can set up shop.