What's the difference?
BYD, Chery, GWM and MG - one of these Chinese car brands is not like the others.
While the first three all enjoyed major growth in 2025, MG had a year to forget. A flood of new models, rushed into the market with little or no fanfare, resulted in a nearly 20 per cent sales decline, when the brand should have been basking in the same growth as its rivals.
So, the old management has been swept away and MG Australia is attacking 2026 with a fresh outlook and a renewed purpose, fully aware that launching an affordable car and hoping the buyers come is not a sound strategy.
Which is why the brand is making a far more concerted effort with this all-new MGS6 (all one word, likely to avoid copyright issues with Audi). It’s an important model to get right, too, as the electric mid-size SUV is becoming an increasingly popular choice for Australian buyers, as witnessed by the success of the BYD Sealion 7 and Tesla Model Y.
But with those two, plus many more mid-size EV SUVs, including the Kia EV5, GAC Aion V, Geely EX5 and Zeekr 7X (to name a few), to compete with, MG will need to put its best foot forward to give the MGS6 its best chance of success.
This one model alone won’t determine the fortunes of MG in the final reckoning of the year, but if MG wants to turn around its sales numbers and enjoy the same growth as its Chinese rivals, having the MGS6 succeed would be an important step.
You’re not alone if you’re struggling to grasp the sheer number of new names from China popping up in the Australian new-car market. There’s more than ten and the list is only growing.
Geely is yet another marque with an ambitious plan to break into Australia's top-10 auto brands. It might have a leg-up on rivals, though, because Geely has been dabbling in international marques for some time.
Volvo, Polestar, Lotus and Zeekr are either majority or entirely owned by Geely, and the father brand — like Volkswagen in its eponymous group — therefore benefits from years of engineering know-how from other brands. Clever.
The first car launching here Australia is the EX5, an electric mid-size SUV pitched at families. Think of it as a direct rival to the Tesla Model Y, Kia EV5 and XPeng G6 but (yet unconfirmed) sharp pricing might see buyers cross-shopping with Toyota RAV4s and Mazda CX-5s.
Geely even proclaims Australian-tuned suspension, something Ford, Toyota, Hyundai and Kia have used to huge success. But does that mean the 2025 Geely EX5 is top-10 material? A spin in an early production model should give us some answers.
It’s probably a bit much to place the future success or failure of MG as a brand solely on the shoulders of the MGS6. A lot more work behind-the-scenes and customer facing will need to happen to ensure the brand doesn’t repeat its 2025 sales performance.
However, the MGS6 is a step forward and something of a return to form for the brand. It’s a good value, well-equipped and spacious electric SUV, so if that’s what you’re looking for, it should be on your short list.
However, the challenge for MG is that there are several other very similar offerings that have emerged in recent times, namely the BYD Sealion 7, while hybrids like the Toyota RAV4 remain family favourites. Not to mention the other options from GAC, Geely, Hyundai, Kia, Subaru etc as the electric SUV segment continues to grow.
It won’t be easy for MG to recover lost ground but the MGS6 is a good start.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Geely EX5 has good bones. It’s well packaged, sturdily built, efficient and jam-packed with technology. But questions remain. The EX5 really needs work on its safety systems and another round of chassis revisions to be competitive.
Pricing, too, will be crucial for the EX5 to succeed in today’s savage new electric car market.
If the list of nagging complaints can be fixed and Geely is able to back up its product with solid aftersales support, it could be a winner. The jury is still out on the EX5.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.