What's the difference?
BYD, Chery, GWM and MG - one of these Chinese car brands is not like the others.
While the first three all enjoyed major growth in 2025, MG had a year to forget. A flood of new models, rushed into the market with little or no fanfare, resulted in a nearly 20 per cent sales decline, when the brand should have been basking in the same growth as its rivals.
So, the old management has been swept away and MG Australia is attacking 2026 with a fresh outlook and a renewed purpose, fully aware that launching an affordable car and hoping the buyers come is not a sound strategy.
Which is why the brand is making a far more concerted effort with this all-new MGS6 (all one word, likely to avoid copyright issues with Audi). It’s an important model to get right, too, as the electric mid-size SUV is becoming an increasingly popular choice for Australian buyers, as witnessed by the success of the BYD Sealion 7 and Tesla Model Y.
But with those two, plus many more mid-size EV SUVs, including the Kia EV5, GAC Aion V, Geely EX5 and Zeekr 7X (to name a few), to compete with, MG will need to put its best foot forward to give the MGS6 its best chance of success.
This one model alone won’t determine the fortunes of MG in the final reckoning of the year, but if MG wants to turn around its sales numbers and enjoy the same growth as its Chinese rivals, having the MGS6 succeed would be an important step.
It’s fair to say Mazda didn’t exactly rush into the electric vehicle market with a flourish. Its first battery-powered offering, the MX-30, was a small SUV with a big price and it sold in small numbers.
But with EV sales on the rise in 2026, the timing is perfect for its second electric offering to land in Australia, and the Mazda 6e is a very different proposition to the MX-30.
The 6e is a mid-size sedan, with a very competitive price and it has plenty of influence from the booming Chinese EV industry. The 6e is a product of the long-time joint-venture between Mazda and Changan and is the first car built in China sold in Australia by the Japanese brand.
The 6e (which is known as the EZ-6 in China) shares its underpinnings with the Deepal L07, with Deepal being the electric brand for Changan Automobiles.
So, can this second EV, with Chinese influence, help Mazda catch up lost ground in the electric car race? Read on to find out…
It’s probably a bit much to place the future success or failure of MG as a brand solely on the shoulders of the MGS6. A lot more work behind-the-scenes and customer facing will need to happen to ensure the brand doesn’t repeat its 2025 sales performance.
However, the MGS6 is a step forward and something of a return to form for the brand. It’s a good value, well-equipped and spacious electric SUV, so if that’s what you’re looking for, it should be on your short list.
However, the challenge for MG is that there are several other very similar offerings that have emerged in recent times, namely the BYD Sealion 7, while hybrids like the Toyota RAV4 remain family favourites. Not to mention the other options from GAC, Geely, Hyundai, Kia, Subaru etc as the electric SUV segment continues to grow.
It won’t be easy for MG to recover lost ground but the MGS6 is a good start.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Mazda never had high hopes for the MX-30, it was always intended as a niche offering, but that is not the case with the 6e. The company is keeping its expectations in check, with sales of EVs seemingly returning to pre-oil crisis levels, but clearly there is a hope that this new-generation EV can help it catch up in the electric car race.
Certainly there is a lot to like with the 6e, starting with the price. It’s a cheaper alternative to both the BYD Seal and Tesla Model 3, so it starts strongly and then builds on that with the kind of design and driving experience we expect from Mazda.
There are definitely elements that need improvement, primarily the active safety calibration, but overall Mazda’s second electric car has a much better chance of success.
Given the similarities between the two, the cheaper price of the GT makes it the pick of the pair.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.