What's the difference?
BYD, Chery, GWM and MG - one of these Chinese car brands is not like the others.
While the first three all enjoyed major growth in 2025, MG had a year to forget. A flood of new models, rushed into the market with little or no fanfare, resulted in a nearly 20 per cent sales decline, when the brand should have been basking in the same growth as its rivals.
So, the old management has been swept away and MG Australia is attacking 2026 with a fresh outlook and a renewed purpose, fully aware that launching an affordable car and hoping the buyers come is not a sound strategy.
Which is why the brand is making a far more concerted effort with this all-new MGS6 (all one word, likely to avoid copyright issues with Audi). It’s an important model to get right, too, as the electric mid-size SUV is becoming an increasingly popular choice for Australian buyers, as witnessed by the success of the BYD Sealion 7 and Tesla Model Y.
But with those two, plus many more mid-size EV SUVs, including the Kia EV5, GAC Aion V, Geely EX5 and Zeekr 7X (to name a few), to compete with, MG will need to put its best foot forward to give the MGS6 its best chance of success.
This one model alone won’t determine the fortunes of MG in the final reckoning of the year, but if MG wants to turn around its sales numbers and enjoy the same growth as its Chinese rivals, having the MGS6 succeed would be an important step.
It was, of course, inevitable that electric cargo vans would fall in price. Even allowing for the front-loading of running costs inherent in an EV, the fact that many cargo vans are company-owned and, therefore, purchased largely on price, meant somebody would hit the market with a cheapie that did the job.
In Australia, the cut-price last-mile vans include the Kia PV5 EV and Farizon V7E, both with price-tags under $56,000. The Farizon was the title-holder at sub-$50K drive-away, but a newcomer called the Cavan C1 rewrites that script with a starting price of under $45,000, drive-away, for the cheapest version.
A sub-brand of Chinese behemoth Foton, the Cavan brand will be distributed and retailed in Australia by a separate company to Inchcape (the local Foton distributor) and at the moment, there’s but a single dealership (in Melbourne’s south-east suburbs). That will surely change, however, as deliveries ramp up and the word gets out. In fact, as we go to press, a second dealership, also in Melbourne, has been announced.
It’s probably a bit much to place the future success or failure of MG as a brand solely on the shoulders of the MGS6. A lot more work behind-the-scenes and customer facing will need to happen to ensure the brand doesn’t repeat its 2025 sales performance.
However, the MGS6 is a step forward and something of a return to form for the brand. It’s a good value, well-equipped and spacious electric SUV, so if that’s what you’re looking for, it should be on your short list.
However, the challenge for MG is that there are several other very similar offerings that have emerged in recent times, namely the BYD Sealion 7, while hybrids like the Toyota RAV4 remain family favourites. Not to mention the other options from GAC, Geely, Hyundai, Kia, Subaru etc as the electric SUV segment continues to grow.
It won’t be easy for MG to recover lost ground but the MGS6 is a good start.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The deliberately simplistic styling, sometimes weird cabin ergonomics and slavish devotion to pulling dollars from the end result make us wonder if the Cavan C1 doesn’t represent some kind of a revival of the white-versus-blue-collar occupational class system.
Socio-economic aspects aside, this would be okay if the C1 did everything as well as its peers. But it doesn’t. It does, however, get enough things right and enough things covered off adequately to be a viable tool for a business in the last-mile delivery industry or some other version of the courier game.
But it won’t be as easy to use as some offerings, nor will it be as comfortable over an eight-hour shift. And the way the driver-assistance features are calibrated means the Cavan will very possibly start to wear thin by about morning-tea time. This may bother its operators somewhat. But some fleet managers and CFOs? Not a bit. Which is where the return to that us-and-them thing comes into it.
A metaphor for the planet right now? Perhaps.