What's the difference?
BYD, Chery, GWM and MG - one of these Chinese car brands is not like the others.
While the first three all enjoyed major growth in 2025, MG had a year to forget. A flood of new models, rushed into the market with little or no fanfare, resulted in a nearly 20 per cent sales decline, when the brand should have been basking in the same growth as its rivals.
So, the old management has been swept away and MG Australia is attacking 2026 with a fresh outlook and a renewed purpose, fully aware that launching an affordable car and hoping the buyers come is not a sound strategy.
Which is why the brand is making a far more concerted effort with this all-new MGS6 (all one word, likely to avoid copyright issues with Audi). It’s an important model to get right, too, as the electric mid-size SUV is becoming an increasingly popular choice for Australian buyers, as witnessed by the success of the BYD Sealion 7 and Tesla Model Y.
But with those two, plus many more mid-size EV SUVs, including the Kia EV5, GAC Aion V, Geely EX5 and Zeekr 7X (to name a few), to compete with, MG will need to put its best foot forward to give the MGS6 its best chance of success.
This one model alone won’t determine the fortunes of MG in the final reckoning of the year, but if MG wants to turn around its sales numbers and enjoy the same growth as its Chinese rivals, having the MGS6 succeed would be an important step.
Sales figures show Australian buyers are moving away from pure internal combustion engine power for their family cars. Instead they’re looking for hybrid, plug-in hybrid and electric models.
While a number of brands - mostly newer manufacturers from China - are going down the plug-in hybrid route, others are focusing on regular or 'plugless' hybrids. Think models like the GWM Haval H6, Hyundai Tucson, Kia Sportage, MG HS and Toyota RAV4.
KGM (formerly SsangYong) is also headed down this path and the first hybrid model from the Korean carmaker is the Torres.
The Torres is a mid-sized five-seat SUV with unusual, rugged looks, but it hasn’t had an impact on the sales charts as yet. This hybrid version could change that. It’s affordable, spacious and offers a serious point of difference from its compatriots, as well as rivals from China and Japan.
But is it as good as those popular rivals?
It’s probably a bit much to place the future success or failure of MG as a brand solely on the shoulders of the MGS6. A lot more work behind-the-scenes and customer facing will need to happen to ensure the brand doesn’t repeat its 2025 sales performance.
However, the MGS6 is a step forward and something of a return to form for the brand. It’s a good value, well-equipped and spacious electric SUV, so if that’s what you’re looking for, it should be on your short list.
However, the challenge for MG is that there are several other very similar offerings that have emerged in recent times, namely the BYD Sealion 7, while hybrids like the Toyota RAV4 remain family favourites. Not to mention the other options from GAC, Geely, Hyundai, Kia, Subaru etc as the electric SUV segment continues to grow.
It won’t be easy for MG to recover lost ground but the MGS6 is a good start.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The KGM Torres Hybrid represents yet another choice for buyers in the family SUV segment, as if there aren’t already enough! But the Torres offers a level of value its mainstream competitors can’t match. The hybrid powertrain is a winner, however KGM needs to iron out a few issues, like tyre choice and the advanced driver assist tech. But there is a lot to like about the Torres Hybrid. And it’s definitely the pick over the pure petrol version.