What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Kia has released the newly updated Niro, which is the smaller and less sporty sibling to Kia’s popular, EV6. As far as EVs go, it has a decent driving range and specs that should entice first-time electric vehicle owners to dip their toes into the EV pool.
However, the updated model does come with a price hike… which might not excite a budget-conscious buyer, especially with such affordable competitors like the MG ZS EV and Hyundai Kona Electric also available.
I’ve been hanging in it for a week with my family of three to see how it handles!
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Kia Niro S Electric is a solid little SUV that has decent space inside and some nice specs, but it's more expensive than its nearest rivals. The EV powertrain can take a little getting used to and I would have liked a smoother ride, but the 460km driving range is good.
For first-time EV owners, this wouldn’t be a bad option if you wanted to dip your toes in the water but it will suit urban dwellers and smaller families, like mine, best. This gets a 7.5/10 from me.
My son wasn’t in love with this one. Not enough buttons for him to press and he did comment on how bumpy the ride was in the back. He gives it a 6.0/10.