What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
The Chery has most definitely popped and the Australian launch of new brand, Lepas, is only the start of what’s to come in 2027.
The Lepas L6 EV is the brand’s first entrant locally and it’s an electric mid-size SUV rival to the likes of the BYD Atto 3 Evo, Geely EX5, Hyundai Elexio, Kia EV5 and Leapmotor C10. The list goes on…
Lepas is doing everything it can to stand out on its own from the namesake Chery, as well as the Omoda Jaecoo brands in Australia. It’s also set to have its own dealer network.
Is the L6 EV a worthy addition to the Chery Group stable? Read on to find out.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Chery really doesn’t need any more brands in Australia, but here is Lepas, anyway.
While the L6 EV is rather characterless, it’s arguably the best Chery Group vehicle I’ve experienced to date. You can tell a lot of work has been put into localising it and as an electric mid-size SUV, it’s a pragmatic choice.