What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
The Jeep Compass is something of a unicorn among the long list of small SUVs sold in Australia. It is now the only model in either the light or small-SUV category that is available with a diesel engine.
That diesel is found under the bonnet of just one variant – the rugged Trailhawk which is also the flagship of the range.
Aside from Suzuki’s adorable Jimny light SUV, the Compass Trailhawk is the only small SUV with some off-road ability.
After going on sale in Australia in late 2017, the second-generation Compass was overhauled as part of a mid-life update in 2021. Aside from subtle styling tweaks, the biggest change was a new multimedia system.
Has Jeep done enough to lift the Compass from an also-ran to a model that buyers should consider, or was the update too little, too late?
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Jeep Compass Trailhawk is a curious beast. On the one hand, it looks pretty cool, and it has a well-executed new interior, featuring one of the best multimedia set-ups in the business. It’s spacious and has a long list of standard comfort and safety gear.
Sadly, that’s where the positives end.
It is way too expensive for what you get, especially when you consider the quality of some of its rivals from mainstream and premium brands.
The driver assist features are badly in need of recalibration and the overall drive experience is a letdown.
If you really want a diesel-powered small SUV, perhaps look at one of the much better diesel models at the smaller end of the medium-SUV segment.