What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
KGM – formerly SsangYong – has revised its seven-seat Rexton range for 2026, with some minor changes throughout the Australian line-up and a name-change for the Adventure, which has now become the Advance.
The Advance is a seven-seat large SUV with high and low-range gearing, an auto-locking rear differential and 3.5 tonne towing capacity.
Is this a value-for-money rival for the likes of GWM Tank 500, Mahindra Scorpio and LDV D90, or could it be a viable (cheaper) alternative to the Isuzu MU-X, Toyota Fortuner, Mitsubishi Pajero Sport or even Ford Everest?
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The KGM Rexton Advance is a large 4WD wagon packing an adequate amount of appeal.
It’s nice to drive on the open road, it’s comfortable and it signals continued incremental progress for KGM in terms of quality and functionality.
It’s fine for light off-roading but its 4WD efficacy is lacking. While it's not in the same class as something like the Ford Everest in terms of refinement, comfort, and general quality, ultimately, a lot of its rivals represent greater value for money and all-round driveability as family vehicles.
And even though it does offer owners a chance to take their urban-focussed SUV into the bush, its price is climbing, and other rival vehicles offer a more refined overall driving experience.