What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
MG’s latest electric vehicle has arrived in Australia. The MG S5 EV replaces the super popular MG ZS EV. But don’t think of the MG S5 EV as just a replacement because if first impressions ring true this small budget electric SUV could be the new benchmark for the class.
The arrival could not be better timed. A multitude of new Chinese brands have been landing in Australia with small affordable electric SUVs such as the BYD Atto 3, Chery Omoda E5 and Zeekr X, while the MG ZS EV was getting older and uncompetitive even if its price was almost unbeatable.
Now the S5 EV has landed and our first impressions show it to be outstanding. We’ve tested it and can tell you how well it stacks up against the ZS EV and after you read this review you'll also know how well it may compare to its small budget electric SUV rivals.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Benchmark is a big word. But I’ve been testing cars long enough to know when and where to use it, and if my motoring instincts are correct the MG S5 EV could be the new benchmark for budget small electric SUVs.
Still we’ve only driven one grade - the Essence with the bigger 62kWh battery. We need to get the other grades into the garage to test them too, but on first impressions the MG S5 is outstanding for price, practicality, styling, ownership, and the way it drives.