What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Suzuki really needs you to buy this car.
Not only are cut-price Chinese rivals dicing up the entry-level part of the market where this Japanese brand used to thrive, but Suzuki is also facing pressure to adapt to Australia’s tough new emissions laws.
That’s where this e Vitara comes in.
Built in India on a new platform shared with Toyota, the e Vitara is unlike any Suzuki that's come before it in Australia. Does it have what it takes to crack the super competitive end of the new-car market?
Read on to find out.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Suzuki e Vitara is a fun, if unusual little electric car, but it does come at a price premium over many of its rivals, which includes the likes of the Kia EV3 and Hyundai Kona.
It’s great to drive, has a versatile cabin, and has a familiar feel for anyone new to electric cars. However, with low driving range, slow charging, no vehicle-to-load or single-pedal driving and comparatively high service costs, it may be a tall order.
Some will prefer that it wears a Japanese badge on its nose compared to budget alternatives, but I’m not sure Suzuki will be selling these in the kinds of volumes it needs to at this price.