Ford Fiesta vs Subaru Impreza

What's the difference?

The Fiesta ST is an addictive car to drive. It's a modern classic and hard to beat when it comes to engaging performance and smile-inducing dynamics. Add in excellent value for money and you have a certified performance car bargain. 

The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.

The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.

This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.

The styling changes ushered in by the 2022 update are subtle. The Fiesta ST gains a revised front fascia with LED Matrix headlights, a larger grille with a repositioned Ford badge, and restyled bonnet and bumper. 

It gets a fresh 18-inch alloy wheel design and black tail-light surrounds at the rear. It also comes in two new exterior paint colours - 'Mean Green' and the 'Boundless Blue' of our test car.

The current-generation Fiesta ST has an appealing design that represents a clear evolution of its predecessor, and, arguably, it didn’t need much work this time around.

The ST’s sporty bodykit adds a touch of aggression but not in a boy racer sort of way. It’s a classic hatchback design with a bit of an edge. 

Over the years the Impreza has changed in its design and intention so much.

Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.

For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.

It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.

Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.

It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.

Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.

As part of the update, the Fiesta ST gains new Recaro front sports seats that are firm and hug the body tightly. You feel well supported when cornering. The mix of synthetic leather and suede looks spot-on.

Like a number of sports-focused models, the ST features red stitching throughout the cabin - on the steering wheel, gearbox gaiter and air vent surrounds - and while it’s ubiquitous, it’s still a nice touch.

The chunky perforated leather steering wheel feels nice to touch, as does the metal gear knob. 

Cabin materials are a mix of soft-touch and hard plastics, and there’s carbon-fibre-look inserts on the dash.

There’s no denying Ford’s dash design is a huge improvement over the previous-generation Fiesta that ran from 2009, but the current model still lacks the polish of the VW Polo. It’s about on par with the Hyundai i20 N, although the Ford’s layout is a little busier.

In saying that, it’s hard to fault the cabin’s functionality. It has a deep central storage bin, which is larger than most cars in this category, a decent sized glove box, two-and-a-half cupholders in the centre console and storage for narrow bottles in the doors.

There’s a wireless charging dock behind the gear shifter, two USB ports (one in the storage bin and one next to the charger), as well as a 12-volt charger.

It’s nice to see the ST still has a manual park brake, too.

The facelift introduced a 12.3-inch fully digital instrument cluster, and while some may lament the loss of analogue dials, it’s nice to see Ford taking the opportunity to improve the tech.

The multimedia is housed in a smallish 8.0-inch digital screen sitting atop the centre stack and it runs Ford’s Sync 3 system. 

Sync 3 functions well, is hard to fault and the menu layout is easy to navigate, but it is being left behind by competitors with more modern and appealing graphics. The latest version in the new Ranger will no doubt be a major improvement, but we won’t be seeing it in this generation of Fiesta.

The diminutive size of the Fiesta ST is more apparent when sitting in the rear seats. It’s pretty tight behind my 183cm (6ft) driving position, with my knees hitting the rear of the front seats. 

It’s a cramped space that’s not designed for long trips by adults. It has redundant tiny rear-side windows behind the C-pillar, but on the plus side, there’s acres of headroom. 

It lacks rear-seat air vents and the closest USB port is in the front centre storage compartment. Taller bottles won’t fit in the doors and it lacks a centre fold-down armrest, but it has map pockets.

The rear seats are flat and the Fiesta has outboard ISOFIX points for child seats.

Realistically, most people buying a car like this aren’t using it to haul children around so think of it as a two-seater with handy rear-seat storage.

The rear seats fold 60/40 but not flat. A space-saver spare wheel lives under the boot floor and it has a high boot lip, meaning you have to lift items up and over to get them in. 

At 311 litres, it’s a decent sized boot with usable space. It’s just one litre more than the Hyundai i20 N, and six litres more than the Polo GTI.

Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.

Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.

It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.

Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.

Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.

Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.

The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.

Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.

Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.

Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.

Now in sixth-generation form, the 2024 Impreza range has been trimmed down to just one hatchback bodystyle and three trim levels - the base L, mid-spec R, and top-spec S.

True to Subaru form these variants are all priced quite close together, and the base L comes with pretty much all the kit you’ll need, with the R and S grades adding mainly luxuries to the equipment list.

Now starting from $31,490, before on-road costs, the Impreza is not as affordable as the previous-generation version, and while it manages to pack a relatively high level of standard equipment, some of its key rivals are a bit cheaper in a segment where every dollar matters.

For example, you can get into a hybrid version of Toyota’s Corolla (Ascent Sport Hybrid - $32,110) for similar money to the entry level 2.0L, the Kia Cerato can be had for under $30,000 (Cerato S Auto - $27,060) while the outgoing Hyundai i30 is significantly cheaper in its most basic trim level (i30 Auto - $26,000).

What might make you think twice is the Subaru’s standard all-wheel drive, where all of its rivals are front-wheel drive, but in an environment where fuel costs are high, I can understand why people would prefer to see a hybrid version instead.

Unlike the Impreza’s Crosstrek small SUV relation, there’s no ‘e-Boxer’ hybrid variant.

Still, standard equipment is high even on the base 2.0L. Included are 17-inch alloy wheels, LED headlights, a massive 11.6-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto and you even get a matching wireless phone charger.

Elsewhere the base car gets cloth seats with manual adjustment, a plastic steering wheel, analogue instrument cluster with a small digital display, and importantly, the majority of Subaru’s very good active safety equipment is standard.

So, what do you get for stepping up the range? At $34,990, the 2.0R adds premium cloth seat trim, additional charging ports in the rear, eight-way power adjust for the driver, heated front seats, a leather steering wheel and shifter, steering responsive LED headlights, and LED fog lights.

At the top of the range, the $37,990 2.0S adds a 10-speaker audio system, built-in sat-nav, an electric sunroof, and synthetic leather seat trim.

The cabin tech, safety, and standard all-wheel drive are the real draws, but you have to want them. The Impreza isn’t the stellar value buy it once was.

Under the Fiesta’s cute bonnet is Ford’s 1.5-litre three-cylinder turbocharged petrol engine delivering 147kW at 6000rpm and 320Nm at 4000rpm - the latter is an increase of 30Nm over the pre-facelift model.

Interestingly, it now matches the power and torque outputs of the Polo GTI. The i20 N pumps out 150kW and 304Nm.

The engine is exclusively paired to a six-speed manual gearbox - there is no auto transmission available - and it is front-wheel drive.

The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.

The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.

Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.

Ford claims the Fiesta ST has an official combined cycle fuel use figure of 6.3 litres per 100 kilometres. 

After a week of predominantly inner city and freeway driving, we recorded a much higher 10.2L/100km. However, that was very shortly after an enthusiastic back-road blast to test its performance chops. We did see single-digit numbers throughout the week prior to that.

The Fiesta requires premium 95RON petrol and it has a 45-litre tank. CO2 emissions are 144g/km of CO2.

One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.

In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.

Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.

It’s easy to find your ideal driving position in the Fiesta ST, thanks to the reach and height adjustable steering wheel and the adjustable seat.

Aside from the extra 30Nm dollop of torque, Ford hasn’t changed anything else about the Fiesta ST mechanicals for 2022, but arguably, it didn’t need to.

The pre-facelift model could cover 0-100km/h in 6.7 seconds, and while Ford has not revealed whether that has changed with the facelift, it feels about right.

It’s brisk from a standing start, without being neck-snappingly quick, but there is strong urge and a lack of noticeable turbo lag. There is, however, some axle tramp on take-off, particularly in the wet. We also detected some torque steer when pushing hard up a hill, but it was minimal. 

Speaking of, the little three-pot turbo engine is utterly unfazed by steep hills - it just keeps adding speed. A light kerb weight of 1218kg helps here. 

The three-pot turbo engine sounds wonderful when accelerating, and the Fiesta ST begs to be driven hard.

The engine is perfectly matched with the slick shifting six-speed manual gearbox that has lovely short throws and is a joy to use. Even if Ford offered an auto with the Fiesta ST, it would take away from the driving experience.

'Sport' mode ups the growl from the engine and throttle response, but it’s not a dramatic departure from 'Comfort' mode.

The ST’s strong brakes are bordering on sensitive, but the heavily weighted steering is incredibly sharp.

On a back road run, the front-wheel drive Fiesta ST comes alive, hugging corners confidently. 

On bends that would’ve seen many other cars come undone, the Fiesta’s tight, balanced chassis, grippy tyres and the standard mechanical limited slip differential ensure it maintains its composure.

The ride is undeniably firm, particularly around town in urban areas - you feel every speed bump. My partner found the ride a bit too much at times, but I was far more forgiving.

The Fiesta feels solidly built and has a level of refinement that’s missing from the likes of the Suzuki Swift Sport and Hyundai i20 N.

However, the cabin could do with more noise deadening materials as it can be quite rowdy at speed and on coarse chip roads. Another negative is the massive turning circle - a bit odd for a city-focused light hatchback.

But these are things I could happily live with. During my week with the Fiesta ST, I made any excuse to jump behind the wheel and go for a drive.

Me: “I’m just going to run to the shops to get pasta.”

My partner: “We’re not cooking pasta this week.”

Me: “Yeah but you never know when you need pasta. Bye!”

Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.

This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.

The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.

This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.

This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.

The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.

It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.

It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.

The majority of active safety equipment is standard across all three Impreza variants including auto emergency braking up to freeway speeds with reverse auto braking, lane support systems, blind-spot monitoring with rear cross-traffic alert, traffic sign recognition, lead vehicle start alert, driver attention alert, and adaptive cruise control.

Stepping up to the 2.0R or 2.0S nets you the front parking camera for a 360-degree parking suite, and high-beam assist for the LED headlights.

Expect the usual traction, brake, and stability controls, alongside the more modern torque vectoring system and an impressive suite of nine airbags. The new Impreza is yet to be rated by ANCAP.

The Fiesta is covered by Ford’s five-year/unlimited kilometre warranty and you get free roadside assistance and state/territory auto club membership each year that you service your car at a dealer, for up to seven years.

The servicing schedule is every year or 15,000km, whichever comes first. There’s a four-year/60,000km capped-price servicing program, which costs $299 per service. 

Ford also offers a free service car loan that can be booked in ahead of your service.

Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.

There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.

The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.