GWM is not mucking around here.
The Cannon Alpha is aggressively priced, positioned and specified for maximum impact in Australia. Just like the very closely-related Tank 500, which is the Ford Everest to this ute’s Ranger, for context.
Three models are available at launch – Lux Turbo Diesel (TD), Ultra TD and Ultra Hybrid. All are exceptionally well-equipped, especially for safety tech, with seven airbags including a front-centre item. Autonomous Emergency Braking (AEB), front and rear cross-traffic braking, lane-departure warning/assist, traffic-sign recognition, auto high beams and adaptive cruise control.
Lux TD kicks off from a keen $51,990 drive-away, and features everything you might hope but not actually expect from a modern base-grade dual-cab ute.
We’re talking LED headlights, a 360-degree surround-view camera, “Clear Chassis View” under-car road view, wireless Apple CarPlay (though the Android Auto is wired), dual-zone climate control, a powered driver’s seat, front and rear parking sensors, a reclining rear bench, rear privacy glass, side steps and 18-inch alloy wheels.
For another $6000, the Ultra TD from $57,990 drive-away compels by turfing the plastic for part-leather upholstery (what’s wrong with cloth?), while also including fog lights, a panoramic sunroof, 14.6-inch touchscreen (up from 12.3), powered, heated, ventilated and massaging front seats with driver’s side memory and ignition-on/off auto-positioning for easier access, automatic parking assistance, a wireless charger, a (sometimes uncooperative) 60/40 split tailgate, electronic diff lock and an electric sliding back window. A reasonable ask, though the latter means you do lose the rear-window demister. Weird.
Then from $64,990 drive-away is the Ultra Hybrid, the Cannon Alpha headline act.
Along with a 2.0-litre turbo-petrol engine, electric motor and battery, it ushers in goodies like a head-up display, rear climate controls, a rear wireless charger, heated steering wheel, 64-hue ambient lighting, a 10-speaker premium audio upgrade, electric reclining rear seats with heating and ventilation and auto reverse assist.
BTW, a less-posh Lux Hybrid cheapie might drop later on – maybe when the BYD Shark PHEV arrives later this year?
Whatever, the pricing is sharp. And, given that the Ultra Hybrid flagship is actually cheaper and better-specified than a mid-spec Ranger XLT and HiLux SR5 auto, you’d be worried right now if you were Ford or Toyota.
Especially if you like a bit of extra girth driving to and from work in your dual-cab ute.