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Toyota Supra 2019 waiting list tops 12 months

Toyota Australia's longest waiting list since 86 shows keen buyer appeal for sports cars.
Justin Hilliard
GoAutoMedia

14 May 2019 • 2 min read

Sports car buyers have formed at least a year-long queue for the reborn Supra, with Toyota Australia confirming demand is outstripping its 280-unit allocation for the first 12 months of sales.

Even before pricing has been fixed, Supra's demand is looking like topping that of the previous winner of Toyota's waiting-room endurance race, the 86 that arrived in 2012 with an 18-month wait.

Toyota has confirmed there are 280 units up for grabs initially, while the second allocation is expected to bring in more.

Supra is expected in showrooms – briefly – in the third quarter this year. Pricing has not been released by Toyota yet, but it is expected to start around $80,000 plus on-road costs.

Toyota Australia vice-president of sales and marketing Sean Hanley said there was no official waiting list of prospective buyers and that the company was not taking deposits.

"There's no requirement for deposits - I'll put it to you that way - from our side, just interest only," he said.

Supra is likely to have a big discount on the sticker for its twin under the skin, the BMW Z4 that starts at $124,900 in equivalent M40i guise.

It shares the German's 250kW/500Nm (B58) single-turbo engine and ZF-sourced eight-speed torque-converter automatic transmission, with Toyota claiming acceleration from 0-100km/h in 4.3 seconds.

Supra is the first of a new wave of performance models and variants being made available by Toyota to Australian customers over the next few years.

 Mr Hanley said it was "a return to performance cars" marked by the launch of the Gazoo Racing (GR) brand in Australia.

He said while GR is not new for Toyota in Europe and some other markets, it was a fresh approach Down Under.

GR models available in other markets include 86, Yaris and Prius, while Corolla is being studied as a possible addition.

How long would you be prepared to wait to take delivery of the reborn Toyota Supra? Tell us what you think in the comments below.