Going, going, gone: Toyota Supra 2020 sells out in just 22 minutes

Any fears over whether the near-$100k starting price of the new Toyota Supra would scare away customers have been blown out of the water, with the first allocation of vehicles for Australia selling out in a matter of minutes. 

Even more impressive, Toyota was initially only able to secure 100 vehicles for the first release, all of which were reserved in just seven minutes. The Japanese giant was able to secure another 50 cars, which only lasted another 15 minutes, with all 150 cars reserved in a total 22 minutes.

Given Australia's Supra allocation for the first 12 months of production is just 300 vehicles, it means Toyota's newest performance car is effectively 50 per cent sold out until September 2020 at the earliest. 

Toyota will open a second window for reservations, presumably to allow customers to pre-order the remaining 150 vehicles, on a yet-to-be-determined date. And if round one is anything to go by, we'd suggest getting your mouse-clicking fingers ready.

The Supra will arrive in Australia in September this year, and it is understood Toyota in Australia is pushing hard to increase its initial allocation, but the number is yet to increase.

Shoppers who reserved a vehicle today will be asked to make a $4000 deposit, and will be put in touch with a Supra concierge who will help manage the delivery process.

"We know through our own research that there was a high demand and excitement for GR Supra in the market. We did not expect that selling online would be an issue for us but were just amazed at how quickly the first one hundred reservations were made," says Toyota Australia's vice-president of sales and marketing, Sean Hanley.

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"We will work hard with our Supra concierge to make the experience for these customers something special, befitting this iconic sports car", he said.

The rear-drive Supra - which was designed and engineered alongside BMW's Z4 - starts in an entry-level GT trim level, which is priced from $93,730 drive-away. That money will buy you keyless entry, carbon-look trim elements, a powered and heated driver's seat and paddle-shifters that control the automatic gearbox.

You can then step up to the GTS trim level, which ups the price to $104,379, and adds a head-up display, 19-inch alloys, sports brakes, and leather or Alcantara seats. It's this more expensive model that attracted 80 per cent of today's orders.

Whichever trim you choose, your engine remains the same; a turbocharged 3.0-litre six-cylinder unit which unlocks 250kW and 500Nm. That power is fed to the rear wheels via an eight-speed automatic, and will push the Supra to 100km/h in 4.3 seconds.

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Are you trying to secure a Supra? Tell us in the comments below