Ford Australia has announced it will provide a five-year/unlimited kilometre warranty coverage as standard on all new vehicles, including its commercial range.
The new warranty replaces the manufacturer's previous three-year/unlimited kilometre cover which has been in place for decades, with Ford's CEO Graeme Whickman saying the move is part of the company's efforts to win back customers.
"This is another step in our transformation plan," he said. We're transforming our dealerships, our products, our customer service and ownership experience, and today we're introducing a five-year, unlimited kilometre warranty to offer even more value for our customers."
The announcement follows Holden rolling out a seven-year warranty in March this year, however, this only covered the new Commodore and Equinox SUV. At the same time Holden also brought in a new five-year warranty for the Spark, Barina, Astra, Trax and Captiva.
Kia has offered the industry-leading seven-year unlimited kilometre warranty since 2014, but in April Tesla bettered that with an eight-year warranty for Model S and Model X owners.
Car manufacturers often roll out longer warranty programs to show a renewed commitment to customers.
Last year Jeep announced a five-year warranty after taking a massive sales hit in 2016.
Ford Australia has been on a path to rebuild consumer confidence in the brand for the past five years, beginning with a lifetime capped price servicing plan in 2014 as part of a customer service overhaul.
Just recently Ford was ordered to pay $10m by the Federal court in a settlement with the Australian Competition and Consumer Commission (ACCC) over its handling of customer complaints regarding faulty 'Powershift' transmissions.
Check out all Ford price and spec info here.
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