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2024 Ford F-150 in trouble again: Blue Oval forced to stop sales of its Ram 1500 and Chevrolet Silverado rivalling pick-up after falling foul of Australian regulatory requirements

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Ford has issued a stop sale order for its F-150.
Ford has issued a stop sale order for its F-150.

Ford Australia has been forced to halt deliveries of its big F-150 pick-up due to a compliance issue.

A company spokesperson said it has placed a temporary hold on the sale and delivery of all F-150s in Australia as “certain lighting features do not conform to Australian regulatory requirements.”

“Affected vehicles cannot be delivered to customers until appropriate rectification work is complete,” said the spokesperson.

Ford has recognised the inconvenience to customers and is giving a complimentary five year/75,000km service program to all F-150 customers whose vehicle had either been delivered or contracted by the sixth of May.

Australian delivered F-150s are imported from America and then converted to right-hand drive in a Melbourne factory by RMA Automotive on behalf of Ford Australia.

The conversion is a big operation and isn’t as simple as shifting the steering wheel from left to right but involves hundreds of parts and man hours to complete.

This is the second time the F-150 has been hit with a stop sales order this year.
This is the second time the F-150 has been hit with a stop sales order this year.

It’s easy to understand how small issues can slip through the cracks, but this isn’t the first time Ford has been forced to pause deliveries of the F-150 since it went on sale late in 2023.

Earlier this year another stop sale order was applied to the F-150 because of a potential fault with the turbocharger.

The F-150 has also been hit with three recall notices in the short time it has been on sale.

One was for non compliant indicator lights and another was for a parking brake fault that could result in it activating while driving.

The third recall was due to a faulty electrical connection between the steering wheel airbag, horn and electrical systems due to improper welding. If this fails there could be a loss of steering wheel illumination, non-functioning steering wheel control switches, an inoperative horn, and the airbag warning light will illuminate which may result in the driver’s airbag becoming inoperative.

The left- to right-hand drive conversion is a complicated procedure.
The left- to right-hand drive conversion is a complicated procedure.

Ford has found some success with the F-150 with sales of about 800 through the first four months of this year, which makes it the second most popular American pick-up behind the Ram 1500.

It’s no coincidence the rise of the F-150 has seen Ram’s sales decrease by about 800 through to April this year compared to the first four months of 2023, which is before the F-150 went on sale.

Dom Tripolone
News Editor
Dom is Sydney born and raised and one of his earliest memories of cars is sitting in the back seat of his dad's BMW coupe that smelled like sawdust. He aspired to be a newspaper journalist from a young age and started his career at the Sydney Morning Herald working in the Drive section before moving over to News Corp to report on all things motoring across the company's newspapers and digital websites. Dom has embraced the digital revolution and joined CarsGuide as News Editor, where he finds joy in searching out the most interesting and fast-paced news stories on the brands you love. In his spare time Dom can be found driving his young son from park to park.
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