Ford F150 News

Why do the full-sized American dual-cab pick-ups cost so much in Australia?In 2019, the price gap between the range-topping Ford Ranger Raptor mid-sized ute from $75,990 and the cheapest Ram 1500 Express from $79,950, was less than $5000.But, while today’s Raptor has jumped to $90,690, the least-expensive Ram has leaped to $141,950 in Laramie Sport and Rebel grades.The price difference between the two utes is 10 times more than what it used to be.So, what gives, especially when, back in its US home market, said Rams kick off from just over $A92,000 post-currency conversion. Even with the cost of shipping, shouldn’t the 1500 slip in at under $100K?As it turns out, not a chance.Not even with lower ex-factory pricing for third-party importers Ateco Automotive, since the Ram, like all of the full-sized American utes, must undergo highly complex and very expensive transformation processes before and after each model lands on Australian soil.One that goes well beyond swapping the steering wheel over to the proper side.To start with, even prior to launch, there are mandatory Australian compliance and Australian Design Rules certification assessments required to be conducted in conjunction with the original manufacturer and factory. This can take months or years to complete.Once the green light is given, and a suitable vehicle engineering firm such as the Walkinshaw Automotive Group is chosen (as is the case with Ram as well as General Motors Special Vehicles’ Chevrolet Silverado and the Toyota Tundra), the utes can then be shipped over to the various remanufacturing facilities in Australia.Post customs, we’re talking about traditional production-line factory processes here, complete with all the necessary specialised equipment and skills required to handle intricate conversions.It’s worth keeping in mind that all the utes are imported as complete vehicles, in original left-hand drive (LHD) configuration, from North America, before being stripped down to thousands of pieces in Melbourne, in preparation for right-hand drive (RHD) conversion. Engines, body panels, lights, axles, wheels, dashboards, seats, trim, wiring looms… the works.One of the upshots of all this is the level of Australian engineering expertise that has been kept alive since local full-vehicle manufacturing ceased here in 2017. Many of the employees are ex Holden, Ford and Toyota.Taking in management, engineering, production-line and supplier-related personnel, the headcount in Australia alone is said to exceed 3000 people between all four brands.And still the costs add up.Then the utes undergo the remanufacturing processes, using bespoke parts necessary to meet both RHD and ADR requirements.Note that these can run up to 500 or more unique pieces per vehicle, depending on model, with many sourced within Australia using local suppliers, though some original North American factory assistance does also occur at times.It’s also worth bearing in mind that some of these parts can cost hundreds of thousands of dollars to tool up here.Some vehicles require over 80 man-hours to complete the conversion job. Ram says its 200-plus production-line staff can make up to 20 utes per day, or 100 per week, depending on demand.Plus, significant investment has already been undertaken to boost production capacity, in larger and more efficient production facilities at Walkinshaw Automotive Group in the lead up to the latest Ram, Silverado and Tundra.Whether these currently run at their intended capacity following the 17.5 per cent sales downturn in full-sized American utes in Australia is not known.All this has to happen before the finished, RHD utes leave their remanufacturing facilities, to be stored and then trucked to dealers right around the country. Distribution is yet another massive expense that needs to be factored in.Then there is the added cost of meeting customer expectations.While nobody will confirm this on the record, we understand that the Australian remanufacturing processes extend to significantly improving the quality compared to the original factory source, creating extra cost to the models sold here.With over 800,000 F-Series trucks (making it America’s best-selling vehicle, period), 577,000 Silverados (at number two) and 374,000 Rams (in fifth spot overall) sold in the USA last year, the market is hyper-competitive, meaning costs are cut to keep prices low and production is fast to meet demand.The step-up in quality for Australians extends to ordering higher-specification audio, display screens, seating and trim components from the manufacturer, or replacing inferior parts with better locally-supplied items. Hard plastics and fibreglass materials just won’t cut it at the retail prices required to make a profit on these utes.Furthermore, local consumers are used to a high degree of equipment and demand best-possible safety, adding tens of thousands to the bottom line.Little wonder, then, that each model now starts at well over $120,000 on the road when it finally makes it to dealer forecourts throughout Australia, extending to nearly $200,000 for luxury grades and over one-quarter of a million dollars for specialty versions like the (now discontinued but still in stock) high-performance Ram TRX.Whether the market is willing to sustain six-figure utes at profitable volumes is another matter, but at least now you know why American pick-ups are so expensive in 2026.

Is Australia’s fascination with XXL utes waning?Ten years on from the introduction of the first Ram full-sized pick-up series converted from left-hand drive (LHD) to right-hand drive (RHD) in Melbourne, what was shaping up as a growing segment with massive promise has instead floundered in recent times.In 2025, despite recent introductions of new and/or improved models from Ram, Ford, General Motors and Toyota, sales in the Pick-Up/CC Utes above $100,000 category in Australia tumbled by 17.5 per cent compared to the year before.This has resulted in just 8763 registrations – down from 10,611 units the year before – between four main players: Ram 1500/2500/3500, Chevrolet Silverado 1500 and Heavy Duty, Ford F-150 and Toyota Tundra.A very small pool for such big fish to hunt in. And yet there are further pitfalls that lay ahead for the not-so-humble American pick-up as we know it.There are currently other, smaller firms importing and converting specific models from the USA vying for largely the same market.One of the higher-profile ones is Brisbane-based AusEV, that has specialised in distributing and even exporting locally-remanufactured RHD versions of the Ford F-150 Lightning electric vehicle (EV) since 2024. Its main buyers are commercial, mining and agriculture based.Now representing somewhat of a bargain amongst full-sized utes, AUEEV’s Lightning in base Pro 98kWh guise has just had its price slashed by an almost unbelievable $60,000, from $169,990 to $109,990, before on-road costs.This makes it the least-expensive big ute currently offered in Australia, undercutting the cheapest, which happens to be the turbo V6-petrol powered F-150 that Ford Australia also has remanufactured from LHD but by a different entity, by about $5000.With last month’s announcement that global Lightning production has already ceased due to a lack of sales and steep losses, AusEV says that the F-150 Lightning pricing reflects its run-out mode status, ahead of a petrol-electric hybrid replacement – dubbed F-150 Lightning EREV (Extended Range EV) – taking over from 2027.Whatever the case, it’s another thorn in Ford Australia’s side, with its own F-150 finding just 792 buyers last year, due in part to stop-sale actions as a result of technical issues, that are said to have since been resolved with the recently-launched Series II models.Now, whether the F-150 can also fend off further internal competition in the form of the high-profile Ranger Super Duty, which offers some of its towing capabilities but for much less money, remains to be seen.The F-150’s 2025 sales tally was even beaten by the Tundra’s disappointing 837 units, even though it costs substantially more, though whether the Toyota is profitable as a result is not known.Finally, the big ute market in Australia has also come under pressure from Chinese utes like the BYD Shark 6 PHEV (plug-in hybrid EV) and GWM Cannon Alpha, which are slightly larger than most traditional mid-sized utes.At the Cannon’s 2024 local debut, a spokesperson even referred to it as straddling the two ute size classes, though the tape measure suggests this is optimistic.So, what’s changed in the market to cause the big-ute sales decline? Runaway pricing must surely factor strongly.Back in 2018, Ram had enjoyed surprisingly strong sales in a specialist market largely all to its own, thanks to the DS-series 1500 being successfully touted as “Eating Utes for Breakfast” from around $80,000. To put that into context, the Ford Ranger Wildtrak only cost about $5K less.Whilst lacking the latter’s sophistication, safety and finesse, the 1500 boasted both impressive girth and an evocative V8 Hemi gurgle, capturing an enthusiastic outer-suburban and rural niche where size and bulk are assets, not liabilities.But by 2024, the DS-series 1500 had been superseded by the far-more high-tech DT-series, starting from $142K. While the Ram has remained the most popular big ute in its class for eight years running, at 2674 units last year, its share slid by over 17 per cent.Exacerbating the situation is the decision to drop the old Hemi V8 for a high-tech six-cylinder turbo-petrol powertrain which, on paper, is better in every major metric, including performance and economy.But while hardcore fans have complained loud enough worldwide for Ram to reintroduce the V8 in America this year, Australians may have to wait much longer for its return.That said, there are still plenty of unsold 2024 model-year DT 1500 V8s available at dealers around Australia at the time of writing, so maybe the market for such pick-ups has been satiated anyway.Either way, with the high cost of remanufacturing today’s far-more highly-specified utes from LHD to RHD in Australia, it seems almost certain that the days of sub-$100K pricing for these big utes are gone – along with the consumers who bought these in the first place.Will American pick-up sales turn around? Don’t hold your breath.

Ford has rejigged its electric vehicle (EV) strategy as it moves to prioritise hybrid technology for its larger models.

Ford goes hybrid over EV for F150.

Ford has been hit with another recall notice, this time on some of its most popular variants.

Ford's F150 is on struggle street despite an ambitious launch, but will the Ranger Super Duty be the final nail in its coffin?

Ford’s F-150 experiment in Australia has hit lots of bumps along the road.Sales of the big rig have slowed to a trickle, with just four deliveries recorded in the past four months. A far cry from the 200-plus a month that were finding homes at the start of this year.This has been due to a hold on deliveries from as far back as July for what is believed to be a fix for quality issues.Good news, the long pause is over and the supply of F-150s will start to flow again once recall fixes have been undertaken.In that time it has ceded a lot of ground to its competitors.Ford has fallen well behind its rivals with just 549 F-150 sales through the first 10 months of this year. Ram has sold 2321 1500s in that time, Chevrolet has sold 1814 Silverado 1500s and Toyota 676 Tundras.The big American pick-up truck launched in 2023, but has been hit with numerous stop sale orders due to compliance issues and multiple recalls, which raises quality concerns.Ford Australia gave the contract to Thai-based company RMA Automotive to convert the F-150 from left-hand drive to right-hand drive in a Melbourne factory.The Blue Oval’s main rivals the Ram 1500, Chevrolet Silverado and Toyota Tundra are all converted by Walkinshaw, the company previously known for delivering fast Holdens. Remanufacturing vehicles from left- to right-hand drive is a big and complicated operation. The F-150 alone uses about 500 new parts and takes about 22 hours to convert.Ford has also just launched the Ranger Super Duty, which fills the role of the F-150 in many situations.It matches the F-150’s 4500kg braked towing capacity and has a superior GVM (4500kg) and GCM (8000kg).It is also cheaper and smaller, making it more palatable for Australian roads and car buying public.The Super Duty also uses diesel grunt compared to the F-150’s petrol power. The Super Duty uses a 154kW and 600Nm 3.0-litre turbo diesel V6 engine and the F-150 is powered by a 3.5-litre turbo-petrol V6 (298kW/678Nm).Ford’s Australian CEO Andrew Birkic recently told CarsGuide the F-150 was going nowhere.“I would see and the full-size pick-up segment as two different customers,” he said.“I think the full-size pick-up will continue to do well because it has a particular customer.”

Ford has issued another recall for its F-150 US-style pick-up truck.

ANCAP turns gaze to big American pick-ups on Australian roads.

A top-end ute has received a major set of upgrades. The price and specifications for Ford’s 2026 F-150 range have been revealed. There are three variants, all in dual-cab form, with the base XLT starting from $114,950, which is an $8,000 jump from the previous model.There is some good news on the price front, with buyers now able to choose from short or long wheelbase options without additional cost. It keeps its 3.5-litre six-cylinder twin turbo-petrol engine that produces 298kW and 678Nm, with a 10-speed auto transmission. The XLT gets a part-time four-wheel drive system, while the two more expensive variants get a full 4WD set-up. There is plenty of new kit available on the base XLT, receiving several standout cosmetic additions such as chrome door handles and an exhaust extension. It also gets a 12-inch touchscreen and 12-inch digital drivers display as standard. The F-150 will battle Chevrolet’s Silverado and the RAM range for market share, with the two brands combining for more than 80 per cent of Aussie large dual-cab sales.All F150s are imported to Australia and then re-manufactured to right-hand drive in a Victorian RMA Automotive factory.Deliveries will commence in early 2026.The XLT grade comes as standard with20-inch alloy wheelsChrome door handles12-inch touchscreen12-inch digital drivers displayChrome exhaust extensionCloth seats12V port in load box Lariat adds20-inch chrome-like alloy wheelsPower tailgate14-speaker sound systemWireless phone chargerHeated and cooled front seatsRear heated seatsLeather accented seatsTwin panel sunroofExtended chrome side stepsRain-sensing wipersPower and heated mirrorsPlatinum adds20-inch painted gloss alloy wheelsBlack Ford badgingSmokes colour exhaust tip extensionAuto side stepsMulti-folding tonneau coverMassaging seats2026 Ford F-150 safetyThe Ford F-150 has not been crash tested. Safety features on XLT grade: Auto emergency breakingReverse brake assistRear parking sensorsPost-impact brakingBlind spot monitoringTrailer backup assist360-degree camera Lariat addsAdaptive cruise controlEvasive steer assistIntersection assistFront parking sensorsPlatinum addsRear cargo view cameraFord offers a five-year/unlimited km warranty on its vehicles.