Ford F150 News

Fuel prices are skyrocketing right now in Australia and Ford is looking for a way to capitalise on selling more of its low-emission vehicles.The Blue Oval is offering a wide range of drive-away pricing offers across its Ranger plug-in hybrid (PHEV) ute, as well as the Mustang Mach-E and E-Transit electric vehicles (EVs). All are valid until June 30.2025 model year (MY25) examples of the Ranger PHEV now start at $62,000 drive-away for the XLT trim and extend to $73,000 drive-away for the flagship Stormtrak.The Ranger PHEV usually starts at $71,990 before on-road costs for the XLT and extends to $86,990 before on-road costs for the Stormtrak.The Blue Oval is also offering drive-away pricing offers across the F-150 line-up, as well as on certain Everest and Tourneo models.A table with the full drive-away pricing offers currently available is at the bottom of this story.Ford is also offering an additional $1000 discount on Ranger, Ranger PHEV and Ranger Super Duty models for farming businesses that are registered as Primary Producers. This is valid until June 30.Lastly, Ford is throwing in a $4000 fuel card to select Ranger variants and Everest Trend models that are MY26 and older to help ease the high cost of diesel currently. This is until stock sells out.“These initiatives are designed to help our customers, from small business owners to families, get through this challenging financial period,” said Ford Australia and New Zealand President and CEO Fadi Mawal.“Ford vehicles offer incredible capability, performance and long-term value for money and we don’t want anyone to miss out on getting the best car for their needs because of short-term pain at the pump.“By offering the most fuel-efficient Ranger ever built at a fantastic drive away price, along with an immediate $4000 cashflow injection for ICE customers via a fuel card, we are ensuring that Ford doesn’t just offer great vehicles, but a total ownership solution. We’ve sharpened our pencils to ensure we’ve got our customers’ backs.”

Ford has had many teething issues with its locally converted F-150 pick-up in Australia, which it is hoping to address with a long-awaited update.Ever since the Chevrolet Silverado, Ram 1500 and Toyota Tundra rival launched in Australia in 2023, there have been numerous recalls and stop-sales on the Ford F-150 in order to rectify issues.Examples included defective rear wheel hub bolts, a potentially defective rear-view camera system, non-compliant lighting, among other engine-related issues.Ford International Markets Group Program Director Iain Jones said the Blue Oval, plus its remanufacturing partner RMA Automotive, have added some extra quality control checks to ensure the conversion from left- to right-hand drive is seamless.“To handle this truck is a massive operation and the remanufacturing process is highly complex, and we acknowledge that there have been some teething problems in the first few years of this program,” said Jones.“Quality and safety are non-negotiable at Ford and that’s why we took voluntary actions last year to look after our customers.“Ford Australia and global product development engineers have collaborated with RMA to ensure Ford standards of quality are at the centre of every process that we’ve gone through.“We’ve left no stone unturned to address any issues identified and we’ve added some additional quality control gates and checks into the conversion process to deliver the best product for our customers.”When asked what exact quality control checks have been added, Jones didn’t note anything in particular, apart from saying every process has been checked and tuned.“We’ve gone through every process and really gone into minute details to protect our customers, and obviously some of those issues have also come from the left-hand drive vehicle,” said Jones.“It’s no secret, there’s been issues in the US as well, and … we’re not releasing that to our customers until they’ve got everything from both the US side and our side addressed.“So we’ve … tuned processes, we’ve tuned quality gates in the process and sign-off criteria, and gone through every process.”When asked about how Ford plans to regain trust from potential F-150 customers following the recalls and stop-sales, Ford Australia Product Communications Manager Ben Nightingale said since the last stop-sale lifted in November 2025, sales have been strong.“I would also say the trust is we stopped it,” added Jones.“We deliberately stopped it to protect our customers. And so when we found out there were issues, we stopped the vehicle and stopped the protection of that vehicle.“And so to me, that’s equally the trust. We made the tough call and stopped, and we spent a long time going through this truck and the remanufacturing process to validate everything and get it back to what our customers expect from our quality.”Compared to the pre-update model, this latest F-150 has received some slight changes to the remanufacturing process.One of the largest is the F-150 now operates on a newer electrical architecture. This also means there’s an updated steering rack that’s no longer a Ranger unit.There’s also a new steering calibration that’s been localled tuned, along with the advanced driver assist systems (ADAS).Additionally the headlights are now made as Australian-specification units from the factory and no longer require modifications locally to comply with Australian Design Rules (ADRs).Other tweaks include a new pre-wired high-beam loom, constant 12V power for a trailer plug, locally added fog lights on the XLT, preserved manual headlight adjustment, plus the addition of underbody protection.It still takes around 500 parts and components to remanufacture an F-150 from left- to right-hand drive, including parts for the steering, climate and lighting, among other recalibrations.Ford notes that it takes RMA 22-23 working hours to completely remanufacture an F-150 and currently has the capacity to remanufacture 22 F-150s each business day.There are now three trim levels in the F-150 line-up – XLT, Lariat and Platinum. Pricing starts at $114,950 before on-road costs and extends to $163,950 before on-road costs. Short- and long-wheelbase variants are now priced the same.All F-150s are powered by a 3.5-litre twin-turbo V6 petrol engine which produces 298kW and 678Nm. This is mated to a 10-speed automatic transmission with drive sent through a four-wheel drive system.Braked towing capacity is 4500kg across the line-up, whereas payload is between 704kg and 878kg, depending on the trim level and wheelbase length.

Australians love off-road-ready four-wheel drives, but Ford has kept its biggest and baddest examples off limits Down Under.This could change if there’s enough local customer demand for the Ford F-150 Tremor and Raptor, the Blue Oval will consider launching them in Australia.“It’s one of those things … with the program because of the complexity … you’ve got to re-engineer that whole series again,” said Ford Australia Product Communications Manager Ben Nightingale.“So it’s all customer led. If we get enough demand from the customer saying, ‘Hey, we want this,’ then you realise that we’ve got to look at it but it’s got to make sense.”Noting specifically the F-150 Raptor, Nightingale added it’s a “challenging product to bring in at a price point that’s acceptable”.As it currently stands the F-150 Tremor and F-150 Raptor start at US$64,195 (~A$91,600) and US$79,005 (~A$111,500), respectively. There’s also the fire-breathing F-150 Raptor R with its 5.2-litre supercharged V8 engine, which is priced from US$110,930 (~A$156,500).It’s worth noting that if the F-150 Tremor, Raptor or Raptor R did eventually come to Australia, they would likely be much more expensive as they’re shipped over from the US and converted from left- to right-hand drive in Australia by RMA Automotive.They would also have to be engineered to comply with Australian Design Rules (ADRs).The entry-level, Australian-specification F-150 XLT currently starts at $114,950 before on-road costs.The fire-breathing Ram 1500 TRX, when it was last offered locally, was priced from $249,950 before on-road costs.This discourse regarding the local potential of the F-150 Tremor and Raptor follows Ford’s decision to introduce the luxurious Platinum flagship trim level to the Australian F-150 line-up with the latest update.It’s priced from $163,950 before on-road costs, which is $20,000 more than the now mid-spec Lariat trim and $49,000 more than the entry-level XLT trim.When asked about why Ford went down this route of bringing the F-150 Platinum Down Under instead of the likes of the Tremor or Raptor, Ford Australia Product Marketing Manager Peter Zikas said Australia is a “high series market” for F-150 and even Ranger.“We’ve also had a lot of background feedback from our dealer network that’s consistently from the get go requested more of a high series spec.“So from that perspective, it was a no-brainer that was the way to go.“In a market where it can’t be all things you can’t have multiple series that’s afforded from the US, it was about being pretty granular about it and effectively Platinum is the one that delivers on all those key points.”While Ford could potentially bring the F-150 Tremor and Raptor if there’s enough local demand, the Blue Oval seemingly poured cold water on the larger F-250 or F-350 Super Duty coming to Australia to rival the Chevrolet Silverado 2500 HD and Ram 2500/3500.“The whole remanufacturing process would have to be looked at, but it’s like the Raptor conversation … whatever the business case is to do that,” said Ford Program Director International Markets Group Iain Jones.“When you start getting into 250s and 350s, then it really starts the big trucks.”“I can honestly say we haven’t had much of that approach around ,” added Zikas.“So for us at the moment, it’s 150 and … Super Duty, essentially … to carry the big load in terms of capability.”

With the hammer predicted to drop on EV subsides in the coming weeks, there are growing calls to instead shine the spotlight on Australia's ute segment, where similar tax breaks exist for "commercial vehicles."

Why do the full-sized American dual-cab pick-ups cost so much in Australia?In 2019, the price gap between the range-topping Ford Ranger Raptor mid-sized ute from $75,990 and the cheapest Ram 1500 Express from $79,950, was less than $5000.But, while today’s Raptor has jumped to $90,690, the least-expensive Ram has leaped to $141,950 in Laramie Sport and Rebel grades.The price difference between the two utes is 10 times more than what it used to be.So, what gives, especially when, back in its US home market, said Rams kick off from just over $A92,000 post-currency conversion. Even with the cost of shipping, shouldn’t the 1500 slip in at under $100K?As it turns out, not a chance.Not even with lower ex-factory pricing for third-party importers Ateco Automotive, since the Ram, like all of the full-sized American utes, must undergo highly complex and very expensive transformation processes before and after each model lands on Australian soil.One that goes well beyond swapping the steering wheel over to the proper side.To start with, even prior to launch, there are mandatory Australian compliance and Australian Design Rules certification assessments required to be conducted in conjunction with the original manufacturer and factory. This can take months or years to complete.Once the green light is given, and a suitable vehicle engineering firm such as the Walkinshaw Automotive Group is chosen (as is the case with Ram as well as General Motors Special Vehicles’ Chevrolet Silverado and the Toyota Tundra), the utes can then be shipped over to the various remanufacturing facilities in Australia.Post customs, we’re talking about traditional production-line factory processes here, complete with all the necessary specialised equipment and skills required to handle intricate conversions.It’s worth keeping in mind that all the utes are imported as complete vehicles, in original left-hand drive (LHD) configuration, from North America, before being stripped down to thousands of pieces in Melbourne, in preparation for right-hand drive (RHD) conversion. Engines, body panels, lights, axles, wheels, dashboards, seats, trim, wiring looms… the works.One of the upshots of all this is the level of Australian engineering expertise that has been kept alive since local full-vehicle manufacturing ceased here in 2017. Many of the employees are ex Holden, Ford and Toyota.Taking in management, engineering, production-line and supplier-related personnel, the headcount in Australia alone is said to exceed 3000 people between all four brands.And still the costs add up.Then the utes undergo the remanufacturing processes, using bespoke parts necessary to meet both RHD and ADR requirements.Note that these can run up to 500 or more unique pieces per vehicle, depending on model, with many sourced within Australia using local suppliers, though some original North American factory assistance does also occur at times.It’s also worth bearing in mind that some of these parts can cost hundreds of thousands of dollars to tool up here.Some vehicles require over 80 man-hours to complete the conversion job. Ram says its 200-plus production-line staff can make up to 20 utes per day, or 100 per week, depending on demand.Plus, significant investment has already been undertaken to boost production capacity, in larger and more efficient production facilities at Walkinshaw Automotive Group in the lead up to the latest Ram, Silverado and Tundra.Whether these currently run at their intended capacity following the 17.5 per cent sales downturn in full-sized American utes in Australia is not known.All this has to happen before the finished, RHD utes leave their remanufacturing facilities, to be stored and then trucked to dealers right around the country. Distribution is yet another massive expense that needs to be factored in.Then there is the added cost of meeting customer expectations.While nobody will confirm this on the record, we understand that the Australian remanufacturing processes extend to significantly improving the quality compared to the original factory source, creating extra cost to the models sold here.With over 800,000 F-Series trucks (making it America’s best-selling vehicle, period), 577,000 Silverados (at number two) and 374,000 Rams (in fifth spot overall) sold in the USA last year, the market is hyper-competitive, meaning costs are cut to keep prices low and production is fast to meet demand.The step-up in quality for Australians extends to ordering higher-specification audio, display screens, seating and trim components from the manufacturer, or replacing inferior parts with better locally-supplied items. Hard plastics and fibreglass materials just won’t cut it at the retail prices required to make a profit on these utes.Furthermore, local consumers are used to a high degree of equipment and demand best-possible safety, adding tens of thousands to the bottom line.Little wonder, then, that each model now starts at well over $120,000 on the road when it finally makes it to dealer forecourts throughout Australia, extending to nearly $200,000 for luxury grades and over one-quarter of a million dollars for specialty versions like the (now discontinued but still in stock) high-performance Ram TRX.Whether the market is willing to sustain six-figure utes at profitable volumes is another matter, but at least now you know why American pick-ups are so expensive in 2026.

Is Australia’s fascination with XXL utes waning?Ten years on from the introduction of the first Ram full-sized pick-up series converted from left-hand drive (LHD) to right-hand drive (RHD) in Melbourne, what was shaping up as a growing segment with massive promise has instead floundered in recent times.In 2025, despite recent introductions of new and/or improved models from Ram, Ford, General Motors and Toyota, sales in the Pick-Up/CC Utes above $100,000 category in Australia tumbled by 17.5 per cent compared to the year before.This has resulted in just 8763 registrations – down from 10,611 units the year before – between four main players: Ram 1500/2500/3500, Chevrolet Silverado 1500 and Heavy Duty, Ford F-150 and Toyota Tundra.A very small pool for such big fish to hunt in. And yet there are further pitfalls that lay ahead for the not-so-humble American pick-up as we know it.There are currently other, smaller firms importing and converting specific models from the USA vying for largely the same market.One of the higher-profile ones is Brisbane-based AusEV, that has specialised in distributing and even exporting locally-remanufactured RHD versions of the Ford F-150 Lightning electric vehicle (EV) since 2024. Its main buyers are commercial, mining and agriculture based.Now representing somewhat of a bargain amongst full-sized utes, AUEEV’s Lightning in base Pro 98kWh guise has just had its price slashed by an almost unbelievable $60,000, from $169,990 to $109,990, before on-road costs.This makes it the least-expensive big ute currently offered in Australia, undercutting the cheapest, which happens to be the turbo V6-petrol powered F-150 that Ford Australia also has remanufactured from LHD but by a different entity, by about $5000.With last month’s announcement that global Lightning production has already ceased due to a lack of sales and steep losses, AusEV says that the F-150 Lightning pricing reflects its run-out mode status, ahead of a petrol-electric hybrid replacement – dubbed F-150 Lightning EREV (Extended Range EV) – taking over from 2027.Whatever the case, it’s another thorn in Ford Australia’s side, with its own F-150 finding just 792 buyers last year, due in part to stop-sale actions as a result of technical issues, that are said to have since been resolved with the recently-launched Series II models.Now, whether the F-150 can also fend off further internal competition in the form of the high-profile Ranger Super Duty, which offers some of its towing capabilities but for much less money, remains to be seen.The F-150’s 2025 sales tally was even beaten by the Tundra’s disappointing 837 units, even though it costs substantially more, though whether the Toyota is profitable as a result is not known.Finally, the big ute market in Australia has also come under pressure from Chinese utes like the BYD Shark 6 PHEV (plug-in hybrid EV) and GWM Cannon Alpha, which are slightly larger than most traditional mid-sized utes.At the Cannon’s 2024 local debut, a spokesperson even referred to it as straddling the two ute size classes, though the tape measure suggests this is optimistic.So, what’s changed in the market to cause the big-ute sales decline? Runaway pricing must surely factor strongly.Back in 2018, Ram had enjoyed surprisingly strong sales in a specialist market largely all to its own, thanks to the DS-series 1500 being successfully touted as “Eating Utes for Breakfast” from around $80,000. To put that into context, the Ford Ranger Wildtrak only cost about $5K less.Whilst lacking the latter’s sophistication, safety and finesse, the 1500 boasted both impressive girth and an evocative V8 Hemi gurgle, capturing an enthusiastic outer-suburban and rural niche where size and bulk are assets, not liabilities.But by 2024, the DS-series 1500 had been superseded by the far-more high-tech DT-series, starting from $142K. While the Ram has remained the most popular big ute in its class for eight years running, at 2674 units last year, its share slid by over 17 per cent.Exacerbating the situation is the decision to drop the old Hemi V8 for a high-tech six-cylinder turbo-petrol powertrain which, on paper, is better in every major metric, including performance and economy.But while hardcore fans have complained loud enough worldwide for Ram to reintroduce the V8 in America this year, Australians may have to wait much longer for its return.That said, there are still plenty of unsold 2024 model-year DT 1500 V8s available at dealers around Australia at the time of writing, so maybe the market for such pick-ups has been satiated anyway.Either way, with the high cost of remanufacturing today’s far-more highly-specified utes from LHD to RHD in Australia, it seems almost certain that the days of sub-$100K pricing for these big utes are gone – along with the consumers who bought these in the first place.Will American pick-up sales turn around? Don’t hold your breath.

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Ford's F150 is on struggle street despite an ambitious launch, but will the Ranger Super Duty be the final nail in its coffin?