BMW I4 vs Cupra Born

What's the difference?

If you’re intimidated by the electric future, don't be, because BMW’s i4 is just as good as any non-M sedan BMW offers right now.

The i4 delivers all the things you love about a 3 Series, engaging driving dynamics, a well-appointed interior and comfortable ride, but its all-electric powertrain means you’ll never have to stop at a servo again.

With a large battery on board, the i4 also serves up a decent driving range that should put anxiety-prone EV drivers at ease.

That is, of course, if you can get onboard with the looks.

The Cupra Born has so much going for it. An appealing price, long range, and super cool design chief among them.

I think the main thing holding it back will be that it doesn’t quite have the same out-and-out performance people have come to expect from a ‘hot hatch’ in the era of cars like the VW Golf R.

Importantly though, it delivers huge dollops of fun and driver engagement, something that's quite rare in the electric era.

If the i4 looks familiar, that’s because it is based on the 4 Series Gran Coupe that entered showrooms last year.

This means a four-door liftback body style with a sloping roofline, athletic proportions and sizing close to the Tesla Model 3 and Polestar 2.

Let’s get it out of the way early and talk about the elephant in the room, the oversized front grille.

Say whatever you want about it, there’s no denying it gives the i4 a unique and head-turning look, and in my opinion, it’s not too bad.

In the flesh, it really isn’t as big as the press photos have made it out to be, and with the front numberplate to split it up, it does start to look a bit more like a traditional grille.

In profile, the 19-inch wheels fill out the arches well, and hide the massive brakes that add to the i4’s sporty appearance.

I particularly like the almost flush door handles that look futuristic, but aren’t as pretentious as those retractable handles you see on Teslas and Range Rovers.

Slim tail-lights and a chunky bumper inform the styling of the i4’s rear, but we’re really not a fan of a rear diffuser that keeps the exhaust cut-outs.

It makes sense on a model like the 4 Series Gran Coupe, but it just looks look rather odd on an all-electric model like the i4.

While the outside of the i4 might be all about that big grille, the inside is all about big screens, two of them in fact.

The instrumentation and multimedia screens dominate the experience inside, but BMW has also included physical buttons on the steering wheel and centre stack, as well as a rotary control knob, to make navigating the menus that much easier.

The connected screens differentiate the i4 from its 4 Series Gran Coupe relative, and make the cabin feel futuristic and befitting of the all-electric powertrain.

Overall, the i4’s styling might not be to everyone’s tastes, but BMW definitely gets credit for being bold in its aesthetic choices.

Would have been nice to see BMW’s designers go a bit further in differentiating the i4 from its 4 Series Gran Coupe cousin, but there's no denying the head-turning appeal of this all-electric sedan.

To stand out, any new brand should make a statement when it comes to design, and Cupra goes above and beyond to grab people’s attention.

It needs to, because Cupra is faced with the task of standing apart from its Volkswagen Group stablemates, especially the likes of Audi and Skoda.

One look at the Born, and it’s clear the brand has done an admirable job of separating its aggro hatch from the more tame Volkswagen ID.3 with which it shares its underpinnings.

I love its pugnacious face, which is designed to pierce air resistance in a similar fashion to the face of the Kia EV6, complete with its frowny light profile, bronze Cupra typeface, and dimples on the bonnet.

At the side, there’s the choice of almost Tesla-like sweeping aero designs for the standard 19-inch wheel option, or complex 80s rally-inspired wheels for the 20-inch Performance Pack hoops. The square beltline is perhaps the only spot where you can clearly see the Born’s relation to its ID.3 cousin, but I think the contrast flourish on the C-Pillar, which interrupts the roofline and makes it look more coupe-like, is a masterful touch.

This piece also wears a fishscale-like pattern, which is a motif that works its way through the entire car. In fact, the pattern is more than just theme-work for the Born specifically, but a deliberate pattern to interrupt plain plastics, which goes a long way to making sure no matter where you look, there’s a visual appeal to every corner of this car.

The inside continues this thoughtful and genuine ethos. Any area where a normal car would use a fake leather, or even plastic textured to look like leather, has been presented in a completely different way. The driver-focused instrument console, for example, is clad in a padded neoprene material, which is not only honest, but gives the interior a very modern look and feel.

The recycled seat materials offer a similar touch, and are comfortable in their bucket arrangement, too, and the neoprene finish continues here as a contrasting trim.

The colour palette is rich, with vivid blues, deep reds, a light smattering of tame silver rather than chrome, while the Cupra Bronze permeates to the car’s badges and highlights touches throughout.

This tone won’t be for everyone, and if you don’t like it, or the colour schemes, or even the car itself, that’s fine by Cupra. It wants to be controversial, and for a niche set of buyers, and says this contrast is the point of its design choices. If the amount of Borns sold before the car even landed is anything to go by, they’re on to something.

As a premium mid-sized sedan, the BMW i4 offers up enough storage and space for most, but keep in mind there are limitations.

From the driver’s seat, everything is well placed and the electronically adjustable seats offer plenty of adjustability to get comfy for long road trips.

Storage options include an central cubby, glove box, two cupholders and small door pockets that just about fit a bottle, but the design means it rattles around a little.

Speaking of fiddly, between this car, and the weird plastic cowl thing found in the Z4 and 1 Series, BMW needs to be called out for some of the most annoying wireless smartphone charger designs.

This one is tucked all the way under a retractable lid, and is barely wide enough to fit some flagship-sized phones.

However, we will give BMW huge props for its iDrive8 multimedia system, which is displayed on a huge 14.9-inch screen.

The menus are clear, concise and intuitive, while the software is buttery smooth and responsive. It feels snappier than some phones we’ve used in the past.

Credit too for not making all inputs touch, as there is a rotary control knob and voice command capability available.

In the second row, things are a little more cramped, but at 183cm tall I can fit in the outboard seats with tight headroom.

There’s enough leg and shoulder-room, too, and passengers can make use of the climate controls, USB-C charging ports and a fold-down-centre armrest with two cupholders.

Opening the boot reveals 470 litres of volume, but fold the rear seats down and that pace swells to 1290L.

Loading large and bulky items is made much easier thanks to the liftback design, and it’s important to note i4 buyers aren't penalised in terms of practicality as the i4 and 4 Series Gran Coupe share the same boot capacity.

However, the charging cables can get in the way, as there isn’t any dedicated space for them.

The charging point is also in an annoying spot, in the right-rear fender where the petrol cap would be.

It means that you always have to reverse into charging spots, and it can be tricky to manoeuvre the i4 into just the right position to get the charging cable to reach.

The Nissan Leaf's front centre charging port, or the dual charging ports available on the left and right fenders in the Audi e-tron or Porsche Taycan are preferable.

Thanks to the Born’s VW Group all-electric MEB underpinnings, which are designed to make the most of interior space, the Born is much bigger on the inside than you might assume.

Clever packaging means a tall roof, glasshouse window structure, and a significant amount of adjustability and comfort for the front seats, with the clever digital instrument panel which is distilled to a handful of elements, and rides atop the column itself, so it moves as the driver adjusts it to maintain visibility.

The large touchscreen is oriented toward the driver, and has nice clear easy to use elements, although it is unfortunate the volume, temperature, and fan speed controls are a touch-based panel, and not easy-to-operate dials.

The rear seat offers impressive room, even behind my own seating position, and there’s sufficient headroom for me also, at 182cm tall. The cool recycled trim and comfortable seats continue to the rear row, although this car’s main practicality downside also resides here.

Opting for either pack will remove the rear seat, instead providing you with an odd cutout between the rear seats, and a drop-down armrest with a ski-port behind. Very European.

The boot measures 385 litres (VDA) which is relatively large for a hatchback, and it offers a nice low floor, impressive considering the motor is mounted below on the rear axle, although there’s no additional frunk storage for the Born.

$59,990 is the headline-grabbing price tag worn by the Cupra Born, and if you’ve kept up to date with the latest developments in terms of government incentives across Australia, you might have figured out it works out even cheaper than the before-on-roads price tag in some jurisdictions like Queensland.

This price makes it more affordable than base versions of its most direct competitors, the Tesla Model 3 (rear-wheel drive - $61,300) and the Polestar 2 ($63,900) while at the same time offering more range, at 511 WLTP-certified kilometres.

In fact it's one of the longer-range EVs on offer in Australia right now, which is impressive for a car that, size-wise, is on a playing field with cars like the Nissan Leaf (from $50,990) and GWM Ora (from $43,990).

Oh and there is just one other electric hatch in this kind of ‘hot hatch’ territory, the charming Mini Cooper SE (from $63,250) although opting for the diminutive Mini will mean putting up with just 233km of range.

To keep things simple, there’s only one Cupra Born variant, at least for now. From there, you can opt for one of two packages.

Standard equipment is high, with 19-inch alloy wheels, bucket seats clad in a cool recycled cloth material, LED exterior lights, dual-zone climate, keyless entry with keyless start and exit, a massive 12-inch multimedia touchscreen, a 5.3-inch digital instrument panel, wired Apple CarPlay and Android Auto connectivity, a wireless phone charger, and a 360-degree parking camera.

It is odd the seats are manually adjustable and the phone mirroring is wired at this price, and some may be slightly dismayed at the multimedia system. While it uses slick modern software with a stylish Cupra theme, it’s missing the air of always-online functionality which makes the Model 3 feel so smart, and adds an element of depth to the Polestar 2’s minimalist setup.

One thing which is very deliberate, however, is the omission of fake leather, and next-to-no real leather in the Cupra Born’s interior, even if you choose one of the optional packs. This is because Cupra wants to be more authentic and sustainable with its interior material choices.

The two option packs keep things straightforward. You can choose either the interior package ($2900) which adds a blue theme for the interior, consisting of a partially recycled microsuede seat material with highlights in Cupra’s signature bronze hue, electric adjust, heating, and message functions for the driver and front passenger, as well as a higher-grade Beats audio system.

Meanwhile the performance package ($2600) adds dynamic chassis control with adjustable dampers, larger 20-inch alloy wheels, an ESC-off function for rear-drive antics, and more aggressive Michelin Pilot Sport 4 tyres.

Interestingly, these performance tyres reduce range to 475km for performance package-equipped cars, while both packages render the Born a four-seater due to alterations to the rear bench.

If there’s one thing BMW knows how to do well, it’s building a sports sedan like no other. And that holds true for its EVs.

Powering this i4 eDrive40 is a single electric motor that produces 250kW/430Nm, which beats the outputs of even the 330i and 430i Gran Coupe.

With drive sent to the rear wheels, the i4 eDrive40 can accelerate from 0-100km/h in just 5.7 seconds, beating out the aforementioned 330i and 430i models.

For those that want a bit more pep, the top-spec M50 grade’s dual-motor set-up punches out 400kW/795Nm for a lightning quick 3.9s 0-100km/h run.

Compared with its petrol-powered 4 Series Gran Coupe counterpart, the i4 certainly puts up respectable figures, while offering more than a performance match for the Polestar 2 and Tesla Model 3.

The Cupra Born is interesting, in that it’s a rear-wheel drive hatchback. This provides both fun driving dynamics as well as a hike in efficiency, and in Australia, we get only the most powerful motor setup available.

This is a unit that produces a peak of 170kW under boost mode, and 310Nm of torque. This is approaching Golf GTI levels of power output, to give you an idea, although the Born is also some 400kg heavier, blunting its hot hatch potential somewhat.

With an 84kWh battery the official range on this i4 eDrive40 is pegged at 590km when tested to WLTP standards.

However, when fully charged, our test car's range readout was around 390km.

But keep in mind EVs aren’t as effective in cold weather, and the mercury was showing only three degrees on most days during this freezing Irish winter.

Luckily then, BMW has included DC fast-charging capabilities in the i4 as standard, with its 210kW CCS plug able to take the battery from 10 to 80 per cent in around half an hour.

BMW has included DC fast-charging capabilities in the i4 as standard, with its 210kW CCS plug able to take the battery from 10 to 80 per cent in around half an hour.

Using an 11kW AC charger however, will require 8.5 hours for a full charge.

In a week with the car, I averaged an energy consumption rating of 23.4kWh per 100km, almost matching the official figure of 22.2kWh/100km.

My driving included several long-distance trips on the freeway, however, an environment in which an electric vehicle does not excel.

Worth noting the heavier and more energy-hungry M50’s official driving range drops to 510km, but we’re yet to test its real-world figures.

The Born’s astounding 511km driving range is afforded by its enormous 82kWh battery, which is more like the size of battery you would see in a much larger vehicle such as a Kia EV6 for example.

Thankfully though it’s not all brute force via capacity, this car is also reasonably energy efficient, with an official rating of 17kWh/100km.

Not all EVs can hit the WLTP numbers due to many variables from wheel size, tyre composition, and even temperature management, but even enthusiastically driving the demo cars on our launch saw numbers between 17 - 23kWh/100km. Nothing outrageous by any means. 

Expect a more thorough evaluation of the Born’s range and efficiency when we’re able to test one for a longer period of time at a later date.

When it comes to charging, the Born’s DC charger maxes out at 170kW, allowing a 10-80 per cent top up time of roughly 30 minutes.

Meanwhile its AC inverter tops out at 11kW for a slow charging time of roughly six hours from 10 - 100 per cent.

The Born uses a Euro-standard Type 2 CCS charging connector. Unfortunately, there’s no V2L function this time around.

If you came here just to find out whether BMW has succeeded in transplanting its signature sports sedan characteristics into the all-electric i4, the answer is, yes.

The best thing I can say about the i4 is that, aside from the way power is delivered and the lack of engine and exhaust noise, it feels just like a 3 or a 4 Series.

Steering is sharp and responsive, throttle and brake inputs are immediate, making this rear-drive i4 a delight to drive enthusiastically.

The staggered Michelin Pilot Sport 4 tyres and massive brakes obviously help in this regard, and look, it’s not as sharp as the Porsche Taycan, still the sharpest electric vehicle we’ve driven to date, but the driving experience in this i4 is comparable to the excellent 3 Series.

But I’m not in love with the fake sound piped into the cabin when in 'Sport' mode. It sounds weirdly low-rent and I much prefer to accelerate to triple digit speeds in serene, near-silence.

Switch things up to 'Comfort' mode, and the i4 makes for a surprisingly relaxed drive.

The steering gets bit a looser and the adaptive dampers ease off a little, soaking up bumps and road imperfections with minimal affect to occupants.

Pair this with the nearly-silent electric powertrain, and well, our little one in the back seat has fallen asleep on more than one occasion in my time with the car

You can also adjust the level of regenerative braking in the i4 and operate it with one pedal like in the Nissan Leaf and Hyundai Ioniq 5.

This is a more efficient way to drive an EV as it forces you to look ahead and be careful with your throttle inputs.

One-pedal driving might not be for everyone, but it’s nice to have the option there.

We’ve come to understand hot hatchbacks in certain terms, and these are defined by lightweight design, firm suspension, and over-sized engines in the front, usually driving the front wheels.

But the Born flips pretty much the whole formula upside down. It’s heavy, rear-wheel drive, not as powerful as perhaps it could be, and has comparatively forgiving suspension.

In fact, the Born has one of the most supple suspension tunes for an electric car in this price bracket, being much more comfortable and adept at absorbing rough conditions than a Model 3 or a Polestar 2 for example.

When it comes to power, it’s instantly responsive, as any EV should be, but in a straight line you won’t be outrunning even a base Model 3, or even a Golf GTI.

Whether it’s truly a hot hatch then will depend on how you define this concept, because so long as you don’t care about straight-line speed, the Cupra Born is an absolute blast.

Unexpectedly, this unusual formula works. The Born is a car with a completely different character to every other EV at this price. Rather than being tight and locked-down, the Born feels much more free and fun, with its ride and particularly its steering combining with the rear-drive push to make for a playful little car, with an organic feel to its feedback.

Again, unlike a lot of electric cars, the Born’s flexible approach to the road results in a car which demands much more from the driver. The traction control computer doesn’t conspire with the electric motors and brakes to sanitise the experience, this car will let you make mistakes within reason.

It’s possible to eke out a cheeky slide if you push it, for example, and the way the weight of the battery shifts the car around is more entertaining than unsettling, like it is in some small electric SUVs.

Even the regenerative braking is comparatively hands-off. It doesn’t have the single-pedal driving experience that some EV adopters are after, instead it will gradually taper speed off, relying on the driver to actually use the blended braking on the brake pedal itself, even when the car is set to the most aggressive ‘B’ mode. Again, this means the driver has to actually drive the car, jabbing the brakes in on sharp corners.

Thankfully, there’s no optional extra pricey safety pack in the Cupra Born range, with standard active equipment including adaptive cruise control, auto emergency braking with pedestrian and cyclist detection, blind spot monitoring with rear cross traffic alert, driver attention alert, and a 360-degree parking camera.

There are also front and rear parking sensors, exit warning systems (uses the blind spot system to alert someone not to open their door into traffic), and a suite of seven airbags, including a centre airbag.

The safety suite is capped off with ISOFIX child seat mounting points on the rear seats.

The Born already carries a maximum five-star ANCAP safety rating to a 2023 standard, scoring reasonably highly across all categories.

Like all BMWs sold in Australia, the i4 comes with a three-year/unlimited kilometre warranty with roadside assist over that period.

This falls short of the now-standard five-year assurance periods offered by premium rivals Audi, Genesis, Jaguar, Lexus and Mercedes-Benz.

Scheduled servicing intervals for the i4 are every 20,000km/24 months, at least in overseas materials.

Australian intervals are yet to be confirmed, but BMW is offering service price plans covering four- and six-year periods in 'Basic' and 'Plus' forms.

The Basic plan for four and six years is set at $1240 and $1765 respectively, while the Plus package is $4805 and $5500.

Cupra offers the Born with a five-year and unlimited kilometre warranty, as well as the choice of either a three- or five-year service pack. Interestingly, the three year pack, at $999, is the same price as it is for combustion vehicles in Cupra’s range, while the five-year pack is some $400 cheaper at $1590. Either way, this pack pricing isn’t outrageous when you break it down by annual cost, but many rivals in the electric space are offering free or very cheap servicing over the same period.