Jeep Wrangler vs BMW IX1

What's the difference?

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Jeep Wrangler
Jeep Wrangler

2024 price

BMW IX1
BMW IX1

$54,990 - $89,900

2023 price

Summary

2024 Jeep Wrangler
2023 BMW IX1
Safety Rating

Engine Type

Not Applicable, 0.0L
Fuel Type
-

Electric
Fuel Efficiency
-

0.0L/100km (combined)
Seating
-

5
Dislikes
  • Expensive
  • Not-so-great on-road dynamics and steering
  • Lower level of crash safety compared to rivals

  • Could use stronger single-pedal braking tech
  • Some road/tyre noise intrusion
  • Hides its ‘EV-ness’ with regular ICE X1 styling
2024 Jeep Wrangler Summary

The first two things any new starter who arrives in the design department of Jeep’s headquarters in Ohio is told are, 1) The bathrooms are here and, 2) Don’t change the Wrangler.

Okay, I made that up, but it’s probably not far from the truth, because the Wrangler isn’t just iconic for Jeep, but iconic for the entire car world in a similar way to the Porsche 911 and the Ford Mustang.  

The Jeep Wrangler is the equivalent of a Hollywood superstar - the Clint Eastwood of the car world - with its design that stretches all the way back to the iconic little off-roader purpose-built for the US Army in World War II. 

So, how do you make changes without changing the recipe? Well, the Wrangler has been updated and we went to the Aussie launch to see what’s changed.

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2023 BMW IX1 Summary

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

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Deep dive comparison

2024 Jeep Wrangler 2023 BMW IX1

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