What's the difference?
Hyundai's Ioniq range is nothing if not a flex in the face of Toyota.
Sure, Toyota has a dominating position in the Australian market, with its well-received range of hybrid models, but what happens after hybrid? Hyundai takes on the blocky Prius formula with not only a directly competing hybrid model, but a plug-in and a fully electric version, too.
This expansive range is as though Hyundai is trying to demonstrate it's ready for any future, near or far, and guess what, Toyota? Anything you can do; the Korean juggernaut thinks it can do better.
These cars aren't really designed to sell so much as they are offerings for early adopters, but a few years after its launch, with a host of rivals set to take it on, and an entire sub-brand based on the Ioniq just around the corner, is Hyundai's top-spec Ioniq electric worth a look? I took one for a week to find out.
Ford's small hatch, the Focus, is criminally under-bought in Australia. The latest model is one of the best hatchbacks on the road and when you chuck in the decent price, impressive equipment and absurdly powerful engine for its size, it's a winner.
But you lot? You don't buy it in nearly the kinds of numbers it deserves. Partly because there isn't a bait-and-upsell boggo model to lure you in, partly because it's got a badge that is not exciting Australians any more and partly because it's not a compact SUV.
Or is(n't) it? Because alongside the ST-Line warm hatch is the identically priced and therefore technically a co-entry level model; the Focus Active. Slightly higher, with plastic cladding, drive modes and a conspicuous L on the transmission shifter, it's a little bit SUV, right?
Just like the Kona EV, Hyundai's Ioniq is still one of the best EV options on the market today. It strikes an excellent balance by offering significantly more range and better energy consumption than the more affordable Nissan Leaf or MG ZS EV, while providing the familiarity of the Hyundai spec and drive experience at a price only a little higher than a top-spec Prius.
Its relatively high score is a product of these factors, but also the way in which its interactivity offers the early adopters the engagement they will be searching for.
Ten years ago, the idea that the higher-riding version of a hatchback would be a good city car would have been laughable. The Focus Active is pitched as a kind of SUV with its different low-grip driving modes, which you'll never touch if you stick to the city.
The Ford Focus is genuinely a brilliant car, no matter where you take it. The Active takes a terrific chassis, tweaks it for comfort but, ironically, doesn't lose much of the speed.