Hyundai Ioniq VS Ford Focus
- Well-tuned electric drive
- Range is about right
- Excellent energy consumption
- Feels very heavy
- Design won't be for everyone
- Still a little too pricey for mass adoption
- Great chassis
- Surprising engine
- Optional advanced safety
- Better tyres would be nice
- Too many optional colours
Hyundai's Ioniq range is nothing if not a flex in the face of Toyota.
Sure, Toyota has a dominating position in the Australian market, with its well-received range of hybrid models, but what happens after hybrid? Hyundai takes on the blocky Prius formula with not only a directly competing hybrid model, but a plug-in and a fully electric version, too.
This expansive range is as though Hyundai is trying to demonstrate it's ready for any future, near or far, and guess what, Toyota? Anything you can do; the Korean juggernaut thinks it can do better.
These cars aren't really designed to sell so much as they are offerings for early adopters, but a few years after its launch, with a host of rivals set to take it on, and an entire sub-brand based on the Ioniq just around the corner, is Hyundai's top-spec Ioniq electric worth a look? I took one for a week to find out.
Ford's small hatch, the Focus, is criminally under-bought in Australia. The latest model is one of the best hatchbacks on the road and when you chuck in the decent price, impressive equipment and absurdly powerful engine for its size, it's a winner.
But you lot? You don't buy it in nearly the kinds of numbers it deserves. Partly because there isn't a bait-and-upsell boggo model to lure you in, partly because it's got a badge that is not exciting Australians any more and partly because it's not a compact SUV.
Or is(n't) it? Because alongside the ST-Line warm hatch is the identically priced and therefore technically a co-entry level model; the Focus Active. Slightly higher, with plastic cladding, drive modes and a conspicuous L on the transmission shifter, it's a little bit SUV, right?
|Engine Type||1.5L turbo|
|Fuel Type||Regular Unleaded Petrol|
Just like the Kona EV, Hyundai's Ioniq is still one of the best EV options on the market today. It strikes an excellent balance by offering significantly more range and better energy consumption than the more affordable Nissan Leaf or MG ZS EV, while providing the familiarity of the Hyundai spec and drive experience at a price only a little higher than a top-spec Prius.
Its relatively high score is a product of these factors, but also the way in which its interactivity offers the early adopters the engagement they will be searching for.
Ten years ago, the idea that the higher-riding version of a hatchback would be a good city car would have been laughable. The Focus Active is pitched as a kind of SUV with its different low-grip driving modes, which you'll never touch if you stick to the city.
The Ford Focus is genuinely a brilliant car, no matter where you take it. The Active takes a terrific chassis, tweaks it for comfort but, ironically, doesn't lose much of the speed.
The Ioniq follows in the footsteps of eco hatches before it. You'll note this car's similarity in profile to the Toyota Prius, both shaped as such to secure low drag figures and therefore better economy and longer range.
While the Ioniq is a little more sedate than the wacky angles of the current Prius, there's no getting around the fact it's not exactly a cool shape. You could say it's interesting, perhaps, in the way it warps the low-drag box to Hyundai's styling cues, but dorky nonetheless. The LED headlights help lift it a little, but the filled-in grille and small 16-inch wheels hardly lend this car extra street cred.
The Ioniq is more a proof of concept for early adopters who care a little less about the way the car looks and a little more about its drivetrain and technology, which is clearly the focus here.
This can be seen in the Ioniq's interior, which has been re-worked for its most recent update. The digital features are impressive, with the floating 10.25-inch screen now totally dominating its dashboard.
I also like how the brand has given the instrument cluster a more modern design, with a cool floating bridge element over the top to eliminate glare, and, as always, Hyundai has made ergonomic use of its excellent switchgear and tidy steering wheel from the i30 and Kona ranges.
The climate unit has lost its tactile dials, replaced by touch-panel controls, and the lack of a transmission under the centre console has allowed plenty of negative space for the brand to play with, in this case a huge storage bay. There are also elements from more recently launched Hyundai models, which help to tidy the centre space up further, like an upright wireless-charging bay and shift-by-wire drive selector, which all looks very modern and neat.
It's a step towards things to come from the newly minted Ioniq sub-brand, which will do a lot more of this stripped-back, space-saving stuff with its next vehicle, the Ioniq 5 SUV. For now, though, the Ioniq is good as a half-step into the future. It's not as outlandish as a Tesla Model 3, for example, and will better suit a buyer looking for something a bit more familiar that still has a futuristic edge.
For a fairly conservative hatchback, the Focus came under fire for what some termed its derivative styling. I quite like it, and not just because the styling work was led by an Australian. The front end is very much family Ford, as long as it's the European arm of the family, fitting in with its smaller sibling, the Fiesta. The Active scores the usual black cladding, higher ride height and smaller diameter wheels, in exchange for more compliant, higher-profile tyres. All of that takes nothing away from a design that I think looks pretty good.
The cabin is well put together, with just that oddly angled touchscreen causing me a bit of a twitch. The design is a fairly steady Ford interior with a lot of switchgear shared with the Fiesta, but it's all quite nice. The materials feel mostly pleasant and the hardwearing fabric on the seats feels right for this kind of car.
As mentioned, there's actually quite a lot of space in the Ioniq cabin, and the design has been further stripped back with its most recent updates.
The front seat seems a bit high for a hatch, although ergonomically everything is correct for the driver, with a good amount of adjustability in the seat back and wheel.
The big, bright multimedia touchscreen is easy to use, and the single centrally mounted volume dial is welcome, but I do sorely miss the dials for adjusting fan speed and temperature. Touch-panel controls, to me at least, are always inferior.
As already mentioned, the centre-console area under the climate unit has been almost entirely deleted for the electric variant, granting the driver a little more knee room, and leaving a deep rubberised bay for loose objects, maybe even small bags. This area also houses two 12v power outlets and one USB port. The centre console has been re-worked to include a smart, space-saving upright wireless-charging bay for your phone, the shift-by-wire console, and controls for the heated and ventilated seats. This area also hosts two large bottle holders, and a large centre-console box.
As is usual with Hyundai models, there's also a large bottle holder in the door, alongside a practical bin.
Rear passengers are treated to decent legroom, about on par with what you'd expect in a hatchback. Headroom is a little limited, both for getting in and out, with the descending roofline, so if you have family or friends taller than my 182cm height, they might be less than pleased.
The rear-seat area gets bottle holders in the doors and in the drop-down armrest, although there are no power outlets, just dual adjustable air vents.
The hatch body of the Ioniq makes for a decent boot volume of 357 litres, enough for a large pram or, in the case of my testing, the largest of the CarsGuide luggage cases, with ease. Hyundai gives you a little satchel to tidily store the standard powerpoint to Type 2 charging cable. A Type 2 to Type 2 cable, which you will need to charge at public outlets (up to 7.2kW) is not included.
The Focus is quite roomy compared to other cars in its class. The rear seat has good leg and headroom, with the feeling of space accentuated by large windows. Annoyingly, though, all that work put into making the rear a nice place to be is ruined by a lack of amenities like cupholders, USB ports or an armrest.
Front-seat passengers fare better with two cupholders, a roomy space at the base of the console for a phone and a wireless-charging pad. The front seats are very comfortable, too.
The boot starts at a fairly average 375 litres - clearly sacrificed for rear-seat space - and maxes out at 1320 litres with the seats down. While you have to lift things over the loading lip and down into the boot, it's one of the more sensibly shaped load areas, with straight up and down sides. Ironically, the smaller Puma has a noticeably larger boot.
Price and features
On the one hand, forking out over $50k for a car which looks like this is a tall order. On the other hand, there is no other electric car that really falls into this price bracket, and when you think about it, it's only a few thousand dollars more than a top-spec Prius.
The aggro never-EV types will argue you can have a very good hot hatch, like say, Hyundai's own i30 N for less, but then this car really is for those early adopters who are after a slice of future drivetrain tech rather than a complete value offering.
In the context of the EVs currently available in our market, the Ioniq shines. Yes, it is more expensive than rivals like the Nissan Leaf or MG ZS EV, but it also offers more range than either of those, at 311km measured to the more accurate WLTP standard.
This is short of Tesla's Model 3 standard range, but also more than $10k more affordable, and as I discovered on my week of testing; 311km, and it really is 311km, is plenty for a predominantly urban commuter to get by with either routine maintenance charging, or a once-a-week stop at a DC charger.
So, value then? As this car has probably the minimum electric range you really want for an Australian city at a price only a little above rivals which fall short, it's in quite the sweet spot.
Oh, you probably want to know about equipment, too. Our Ioniq electric Premium scores familiar equipment from the facelifted Hyundai i30 range, including a 10.25-inch multimedia touchscreen with Apple CarPlay and Android Auto connectivity, built-in sat-nav integrated with charging-station distances, a 7.0-inch digital dash cluster, eight-speaker premium audio system, 16-inch alloy wheels, LED headlights and DRLs, single-zone climate control, leather-appointed interior trim with heated and cooled front seats, a heated steering wheel, auto-dimming rear vision mirror, wireless phone charger, opening sunroof, and keyless entry with push-start ignition.
It's a good array of items, and we'll touch on this car's fully equipped safety suite later. The only notable omissions for now are the lack of a holographic head-up display and the lack of dual-zone climate control.
The Focus Active wears a $30,990 sticker but the several people I know who bought one haven't paid that much, so Ford dealers are obviously keen to do deals. Even at that price, it's got a fair bit of stuff. The Active has 17-inch wheels, a six-speaker stereo, dual-zone climate control, reversing camera, keyless entry and start, front and rear parking sensors, cruise control, auto LED headlights, LED fog lights, sat nav, auto wipers, wireless hotspot, powered and heated folding door mirrors, wireless phone charging, a big safety package and a space-saver spare.
Ford's SYNC3 comes up on the 8.0-inch screen perched on the dashboard, which weirdly feels like it's facing away from you slightly. It has wired Apple CarPlay and Android Auto, sat nav, DAB+ and also looks after various functions in the car.
The panoramic sunroof is a stiff $2000 and includes an annoying perforated cover rather than a solid one.
Engine & trans
The Ioniq electric has a single motor on the front axle producing 100kW/295Nm. It's the least powerful EV in Hyundai's range, but still out-punches cars like the Toyota Prius on raw power. It drives the front wheels via a single reduction-gear transmission, and the Ioniq electric also has re-worked regenerative braking for its most recent update.
This is powered by a huge-for-its-size 38.3kWh lithium-ion battery pack under the floor.
Ford does an excellent range of small turbo engines. The "normal" Focus range (such as it is, now the wagon has disappeared from the market) comes with a 1.5-litre turbocharged three-cylinder engine. Bucking the SUV-this-size trend (yes, I know it's not really an SUV), this punchy little unit delivers an impressive 134kW and 240Nm. They're both very decent numbers for such a small engine.
The big numbers continue with the transmission boasting eight gears, a number you don't often find in a hatchback. It's a traditional torque-converter auto, too, so those of you who have bad memories of Ford's old PowerShift twin clutches should worry no more.
Power goes to the front wheels only and you'll get from 0 to 100km/h in 8.7 seconds.
The huge 38.3kWh battery pack and official combined energy consumption of 15.7kWh/100km, grants the Ioniq electric an impressive 311km (WLTP) range. As already mentioned in the pricing section, this lets the Hyundai electric hatch strike a good balance for urban commuters, however, under our mostly urban testing, it's an even better story.
For context, electric cars are far more efficient when operating in an urban scenario than they are on the open road. This is because they can regenerate energy more often and are less susceptible to losses from drag. The Ioniq has a superb regenerative-braking system, which can be completely customised to the user's preference. Want to drive it with no regen braking (like a normal car)? You can. Want to have the full eco experience, and have the car's motor bring it to a halt even without using the brake pedal, thereby maximising the amount of energy recouped? You can absolutely do that, too.
For most of my week, I stuck the Ioniq in its maximum regenerative setting and was very impressed to find it return an efficiency rating of 12.3kWh/100km. Not only is this number well below its claim, it's by far the most efficient electric car I have driven, and the only one I haven't tried yet is the brand-new MG ZS EV.
Colour me very impressed. The Ioniq charges via the most popular socket, the European Mennekes Type 2 combo. On DC, the Ioniq can charge as fast as 100kW allowing for a charge time of 54 minutes from empty to 80 per cent. On AC, its max charge input is a frustratingly low 7.2kW, making for a charge time of six hours and five minutes (more expensive rivals will charge at 11kW or even the max 22kW), while from a 240v wall outlet (~2.3kW) it will charge in 17 hours and 30 minutes.
My single charge session was at a council-supported clean-energy Tritium charger with a max output on DC of 112kW. It charged my Ioniq from about 35 to 80 per cent in 32 minutes, and cost around $7.
Ford's official testing for the big window sticker delivered a 6.4L/100km result on the combined cycle. In my time with the Focus, I got 7.2L/100km indicated on the dashboard, which is a pretty solid result given the Focus spent a good deal of the time on suburban or urban roads.
With its 52-litre tank, you'll cover around 800km if you manage the official figure, or just over 700km on my figures.
The Ioniq's familiar Hyundai switchgear makes it largely feel like the brand's i30 from behind the wheel, and this is a very good thing. This car is immediately ergonomic and user friendly, although the seating position is a little high, preventing it from feeling particularly sporty.
The Ioniq emits a pleasant choral tone at low speeds, which enhances the perception you're steering something from the near future. It also helps alert pedestrians nearby, which was one of my pet peeves about the silent Tesla Model 3. The noise is interesting enough that you'll have people peering closely at it to figure out what's going on. It even gets louder as you accelerate, as though the motor is making it and it's not entirely artificial. Cool.
This EV is silky smooth to drive and accelerate. Like other Hyundai electric cars, it doesn't have the unleashed electric torque of a Tesla, but it feels well attuned to driving around in an urban scenario, with viscous acceleration and regenerative braking. I was surprised to discover how heavy it feels, though.
I was expecting it to be heavier than its hybrid or PHEV counterparts but compared to the hybrid Prius I drove only a week or two prior, the electric Ioniq feels obese.
Upon closer examination, the Ioniq electric weighs 200kg more than the Prius, at 1575kg. It doesn't sound outrageous but it's enough to have this little car's suspension wallowing and occasionally crashing over bumps that wouldn't bother its hybrid versions or, indeed, the Prius.
This is perhaps emblematic of the issues facing smaller EVs like this. To get more than 300 kilometres of range, they need a lot of heavy batteries. Manufacturers can better hide this with the existing heft and better suspension travel of SUVs. The Kona EV, for example, feels less hefty than this little hatch.
Regardless, the electric motor dispatches with the Ioniq's weight easily when you really want to accelerate, and while it doesn't provide the hold-on-for-dear-life acceleration of Teslas, it's more than enough for a daily commuter. Unlike the Prius, the Ioniq does genuinely feel pretty sporty in the corners, thanks to steering that's on the heavier side, and a firm, responsive damper tune.
The regenerative braking is particularly good on the Ioniq. Using paddle-shifters usually reserved for changing gears, the Ioniq instead lets you alter the amount of regenerative braking available. Feel like coasting a bit faster? Flick the Regen braking off. Feel like maximising economy and range? Max it out in the drive mode of your choosing, and you can use it as essentially a ‘single pedal' car (you can go or stop by using the throttle alone).
It even has an auto mode, which I found to be pretty intuitive. Paired with a few different display options to let you get superior feedback on how you're tracking with battery usage, it's brilliant, and more electric vehicles should take note.
So, this is an eco-focused electric car that is reasonably engaging to drive if a little heavy. Most importantly for the electric era, it's highly interactive, helping you really understand how your inputs are affecting its battery usage, and how you can better drive it to maximise range.
Despite the very mild off-road pretensions, if it's a comfortable city ride you're after, the Active is the Focus to have. While the ST-Line isn't uncomfortable - not by a long way - the Active's more compliant tyres and higher ride height (30mm at the front and 34mm at the rear) iron out the bigger bumps without sacrificing much of the sportier car's impressive dynamic prowess, even with the low-rolling-resistance tyres.
The cracking 1.5-litre turbo is responsive and well-matched to the eight-speed auto. The big torque number pushes you along the road and makes overtaking much less dramatic than a 1.5-litre three-cylinder has any right to.
Ford's trademark Euro-tuned quick steering is also along for the ride, making darting in and out of gaps a quick roll of the wrist, which has the added benefit of meaning you rarely have to take your hands off the wheel for twirling. That darting is aided and abetted by the engine and gearbox, with the turbo seemingly keeping the boost flowing with little lag. It's almost like they planned it that way.
You have good vision in all directions, which almost renders the fact that the blind-spot monitoring is optional acceptable. Almost. It's very easy to get around in, easy to park and, just as importantly, easy to get in and out of. Compared to, say, a Toyota Corolla, the rear doors are very accommodating.
The Ioniq electric comes with the full suite of Hyundai SmartSense safety features, with active items including freeway-speed auto emergency braking (detects vehicles up to 180km/h, detects pedestrians up to 70km/h), lane-keep assist with lane-departure warning, blind-spot monitoring with rear cross traffic alert, adaptive cruise control, driver-attention alert, and auto high-beam assist.
This is backed by the usual stability, brake, and traction systems, as well as seven airbags (the standard dual front, side, and head array, plus a driver's knee) securing the Ioniq a maximum five star ANCAP safety rating dating back to its launch in 2018. It scored highly across all categories.
The Active has six airbags, ABS, stability and traction controls, forward AEB (low speed with pedestrian avoidance and highway speeds), forward collision warning, lane-departure warning, speed-sign recognition and active lane-keep assist.
Annoyingly - and I can't for the life of me work out why this is a thing - despite some advanced safety features in the base package, you have to pay $1250 extra for blind-spot monitoring, reverse cross traffic alert and reverse AEB, which are part of the Driver Assistance Pack. No, Ford is not the only company to do this.
The back seat has two ISOFIX points and three top-tether anchors.
The Focus scored five ANCAP stars in August 2019.
Hyundais are all covered by a competitive five-year and unlimited-kilometre warranty, which includes 12 months of roadside assist. The roadside assist is topped up for an additional 12 months with every genuine service, and the battery pack in EV models like the Ioniq is covered for eight years or 160,000km.
Hyundai's service pricing is amongst the best in the business, and with less moving parts, the electric Ioniq is the cheapest in the range with the first five services for the life of the warranty fixed at just $160 per 12 monthly or 15,000km interval.
The first five services cost $299 each and also include a free loan car and a 12-month extension to your roadside assist membership for up to seven years.