Ferrari Purosangue vs Jaguar I-Pace

What's the difference?

Yes, this is the car that Ferrari said it would never build. In fact, Ferrari Chief Design Officer, Flavio Manzoni told this very publication (albeit way back in 2015) that "Enzo Ferrari would turn in his grave" should the company ever make something other than a two-door sports car.

But I'd advise you not to get too hung up on all of that. Times change, and the automotive world is a very different place compared to five or 10 years ago.

So, yes, this is the first Ferrari SUV (even if the brand steadfastly refuses to call it one). And it’s the first prancing horse with four doors and four seats.

But it’s also the only SUV on the planet (at least, that I’ve ever heard of) that’s powered by a properly screaming naturally aspirated V12 petrol engine.

So, is this Purosangue the world’s most super SUV, and thus worthy of its iconic badge? Or does it only detract from the brand’s impressive performance legacy?

Let’s go find out, shall we?

What sets the most iconic Jaguars apart?

Here’s a theory. Consider history’s greatest: the 1948 XK, its 1961 E-Type replacement and the first XJ of 1968. We’re talking about a grand tourer, sports car and luxury sedan respectively that broke ground in each of their segments.

Despite being a sales disappointment, let’s add the 2018 I-Pace to this elite group.

Like the others, it was a pioneer, this time in the luxury electric vehicle (EV) SUV field, beating most competitors and seemingly influencing newer ones ever since, from the excellent Kia EV6 to the coming Mercedes-Benz EQE SUV.

Now, five years and a comprehensive update later, we revisit the 2023 I-Pace to see if it’s still a standout.