Ferrari Purosangue vs Mercedes-Benz Eqe53

What's the difference?

Write the Purosangue off as nothing more than another SUV-sized cash grab at your peril. It's not just the easiest-to-live-with Ferrari ever made, but also, and indisputably, an actual Ferrari, regardless of its body shape.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

In the wild new world of fully electric cars there isn’t really an ‘average’ of what to expect. If there was, I’m sure the EQE 53 would exceed it. Its electrification brings the ambiance of a luxury car, while its performance reminds you of what AMG is capable of.

There’s a bit of the mechanical engagement of AMG missing, a relatively small boot, and some won’t be sold on the function-over-form looks, but the EQE 53 is a pleasantly surprising look at the future of fast Mercedes.

The word ‘SUV’ is a bit like Voldemort around Maranello — as in, he who shall not be named. And if I’m totally honest, I thought the brand’s refusal to acknowledge what they’ve so obviously made here was just marketing guff to protect its performance heritage.

But seeing the Purosangue in the metal has shifted that view a little. Sure, it will compete with models like the Lamborghini Urus, but it doesn’t exactly look like an SUV, does it?

In fact, and this would likely be another dirty word in Ferrari land, it almost looks more like a hot hatch, what with its short rear overhang, swollen body styling and the positioning of each wheel in the furthest possible corners.

But more than that, the Purosangue looks elegant. Aggressive, sure, but still somehow a little understated. And for mine, that’s a huge tick in the positive column.

Unlike some of its competitors, the Purosangue looks like it was designed by adults, for adults, and not by cordial-addled children.

There’s no active aero at work here, with the airflow instead built into the design. Like the openings at either side of the front end, which channel air past the front tyres, or the positioning of the rear spoiler, which pushes air down over the rear windscreen so effectively there's apparently no need for a rear windscreen wiper.

Traditionally, interiors have not been Ferrari’s strongest suit, but the Purosangue is a comfortable and premium space to spend time, and the seats and the steering wheel especially, look fantastic.

The tech, though, isn’t perfect. Some of it (like the haptic Engine Start button) is an awesome addition, but while the twin screens for driver and passenger look good, the technology is a little clunky, and simply not as smooth as using a single, centrally mounted screen.

The EQE is certainly a departure from the classic lines of the current E-Class sedan. Mercedes-Benz has chosen to take a completely new approach for the electric era, embracing the need for ultra-low drag designs, and a corresponding newfound love for curvaceous surfaces.

It’s fairly imposing too with enormous wheels and an abundance of panels. Needless to say some will find this new design direction challenging. It proved quite controversial in the CarsGuide office, at any rate.

I can say it looks a bit more approachable when witnessed in the metal, and the AMG branded 53s I sampled for this review added a few more much-needed points of interest to this single curve of a design.

This is particularly notable around the rear of the EQE 53 which adds a little tail spoiler and glossy rear diffuser, which help accentuate the width and terraced design of the rear window.

Around the front is a little more featureless, with the blanked-out grille losing the intricate three-dimensional appeal of this car’s combustion equivalents. There’s just something a bit plain about the EQE’s face, although Mercedes has tried to spice it up with interesting headlight clusters.

The inside is spectacular, with a smorgasbord of screens and lights to match an abundance of glossy touch-based surfaces. Some may not be sold on the over-the-top approach, but it feels as futuristic as an EV should be.

The material choices are nice, too, with soft-touch materials atop the dash, doors, and running down the centre console. The ambient lighting is particularly flashy, and works in with the consistent single-piece sort of design which makes up the whole dash.

While the LEDs might be a little too much for some, there are some more subtle detailing points, like the way the centre air vents are delicately worked into the flow of the dash, and the rotor designs of each vent at the edges are intricate pieces.

Not the kind of thing you’d normally care about in a Ferrari review, I know, but then this isn’t a normal Ferrari.

So, let’s focus on the back seat for a moment. The Purosangue is a strict four seater. Asked why not just install a bench backseat for more family-friendly practicality, the brand had a quality answer locked and loaded.

The reason, it says, is because a car in this price bracket needs to instil a sense of dignity in every seat, and by installing three across the back row, you don’t just ruin the middle seat, but the two window seats as well, because then everyone is uncomfortable.

It make sense, right? Even if I still harbour suspicions that, by installing just the four seats in the Purosangue, it moves it just a little further from that dreaded SUV tag.

Either way, there is more space in the rear of the Purosangue than you might expect by looking at it. Each rear seat rider can stretch out, with more than enough head and legroom.

And while there, they can access their seat functions and climate control settings through a nifty pop-up rotary dial (front seat riders get one, too).

The rear doors open automatically with a long pull on a lever at the base of the window. Ferrari says the rear-hinged doors serve two purposes, the first being that they allow easier access to the rear seats, and the second being that they look much cooler than regular, boring doors.

The engineers, though, concede making them a reality was a nightmare, with the brand replacing three fastening points with a single massive hinge that emerges from the rear of the body.

There’s more practicality on offer here, too, courtesy of a 473-litre boot space (and more if you flatten the back seats), with a flat load space, and hidden storage beneath it. 

The Purosangue measures in at 4973mm in length, 1589mm in height, and 2028mm in width, and it rides on a new spaceframe chassis bespoke to this model.

The EQE is plenty practical up front, with an odd SUV-like seating position providing a commanding view of the road. This seat positioning isn’t an accident or a necessity of facilitating batteries under the floor, but a deliberate design decision by the brand to try to emulate some design choices which have made SUVs so popular.

The result is surprisingly effective, but doesn’t help the view out of the rear of the car, which is a restricted letterbox aspect courtesy of a slinky roofline and tall boot lid.

Still, peering down on the road lets you position and park this large EV more easily. Adjustability isn’t bad for the front passenger, and space is healthy both in terms of width and height. One dimension which can’t be altered is the particularly tall dash height, and while this is largely overcome by the taller-than-average seat, it could be an issue for shorter drivers.

Storage is great, with a big bottle holder and bin in the doors, a huge cutaway below the floating centre console for storage, with an elastic strap for tying down objects. There are a further two bottle holders in the centre console and a bay with a wireless charger, too, and the split-opening armrest box is deep.

One of the more divisive points of this car’s practicality offering is the screen-based functions. Everything has been moved into the massive centre screen. There are no tactile buttons or dials for this car’s functions, with it all controlled through context menus.

To be fair, with the amount of real estate on offer, the touch elements can afford to be massive, and there is a permanent set of climate controls at the base of the screen, but adjusting these functions on the fly is never as easy without physical feedback.

The same goes for the touch-centric wheel controls. Benz says the idea with the four-zoned touch panels on the wheel is to offer unrivalled ability to control the car’s functions even when the wheel is at an angle, but it is also easy to accidentally hit various touch functions, and they can require some delicate action to use properly.

The back seat is impressive. It maintains the tall seating position of the front, letting you look down on the road as though you’re in an SUV, and the comfortable seating and surfaces continue. Legroom is particularly impressive, with leagues of space behind my own driving position. Headroom is even okay considering the descending roofline. It’s quite dark in the EQE 53 we tested thanks to its black-on-black trim, giving the illusion of a space which is smaller than it actually is.

Storage is good, too, with a big bottle holder in the door cards, quad-zone climate control, complete with a separate touch panel for rear passengers, adjustable air vents, and solid clamshell pockets on the backs of the front seats.

The EQE has a boot capacity of 430 litres which doesn’t seem enormous given the footprint of this car, and no doubt has a lot to do with its slinky aerodynamic design around the rear. There’s no ‘frunk’ either so this is a car perhaps more focused on driving and being driven in than its ability to carry things.

We don’t yet know which EQE variants will be offered in Australia. The car we drove for this review, the EQE 53 AMG is the top of the range, and will be the launch variant in Australia, but the brand is yet to settle on how it will fill the line-up underneath.

Representatives said to expect at least two more Mercedes-Benz (as opposed to AMG) branded variants, with the option of a rear-wheel drive entry model and an all-wheel drive mid-grade. Whether they adopt the same spec level as the European-market EQE 350 remains to be seen.

As for the EQE 53, CarsGuide understands a price north of $200,000 is likely when it arrives before the end of 2022.

Its rivals will include other high-end four-door models like the Porsche Taycan, Audi e-tron GT, and the updated Tesla Model S. In the coming years this segment will continue to heat up with the yet-to-launch Hyundai Ioniq 6 and Polestar 5.

The EQE is fairly large, offering dimensions comparable to that of the CLS which came before it, and is quite unconventional in a host of areas.

The standard suite of equipment we sampled is impressive, too, with performance enhancements on the 53 including four-wheel steer, adaptive dampers, a performance brake package, and torque-vectoring all-wheel drive.

Massive 21-inch alloy wheels featured on our car, and there is also the option overseas for even higher performance carbon ceramic brakes.

Outside also features LED headlights, DRLs, and tail-lights, while inside impresses with the massive dash-spanning ‘Hyperscreen’ with panels for the digital dash, centre multimedia screen, and a third panel for the front passenger.

This set-up is optional on the EQE range in Europe, but we’ll have to wait and see what becomes standard for the Australian market. The car we sampled had wireless phone mirroring tech, wireless charging pads, built-in navigation with augmented reality directions, a head-up display with configurable panels, and full USB-C connectivity throughout.

Quad-zone climate also features, as does the brand’s latest steering wheel, in our case clad in Alcantara and leather trim.

The seats, even on the EQE 53 ship standard with the ‘Artico’ synthetic leather trim, although they can also optionally be upgraded to full Nappa leather. Electrical adjustment is standard for the front seats.

It’s a flashy cabin which feels primo, and little touches like unique materials for the EQ range across the dash and ambient lighting configurable to any colour you can dream up are neat, too.

Check in closer to the EQE’s local arrival time before the end of 2022 for more accurate pricing and spec, as well as the list of option packs.

Nothing but Ferrari’s best here, with a mid-front mounted V12 engine providing the power, and plenty of rapid forward momentum. 

This naturally aspirated 6.5-litre monster produces a total 533kW at 7750rpm and 716Nm at 6250rpm – and climbs to a screaming 8250rpm.

It channels that power to all four wheels via an eight-speed dual-clutch automatic, and a compact and front-mounted power transfer unit that calls the front tyres into action.

It’s a clever solution that allows the Purosangue the grip of all-wheel drive when you’re in fourth gear or below, reverting to rear-wheel-drive at higher speeds.

The reasoning is that you get the lower-speed grip without requiring a heaver permanent AWD solution.

There are more clever things at play here, too. Like a new 'Active Suspension' system that replaces the need for anti-roll bars with motorised adaptive dampers.

Each corner has an electric actuator that can then individually stiffen or soften the suspension as required to keep the Purosangue flat when cornering, or supple on bad road surfaces.

You can also lift or lower the ride height slightly, including for launch control which flatness the Purosangue for maximum aero slipperiness. 

The EQE 53 punches out huge power, with the standard car producing 460kW/950Nm from its dual electric motor set-up, or with the 'AMG Dynamic Plus Pack', producing even higher figures of 505kW/1000Nm.

Clearly, AMG’s electric vehicles will safely outrun their dramatic combustion predecessors. In fact, with the Plus Pack, the EQE 53 is capable of moving its bulk from 0-100km/h in just 3.2 seconds. Extreme for something carrying a whopping 90.6kWh of batteries under the floor.

Enhancements include torque-vectoring all-wheel drive, all-wheel steer, adaptive dampers, and the choice of standard performance brakes or a carbon ceramic package.

If there’s a fly in this Ferrari’s ointment, we’ve found it. Big V12 engines mean big fuel use, and the Purosangue will require a claimed 17.3L/100km on the combined cycle.

Be warned, though, the Ferrari’s accelerator calls to your right foot like a siren song luring sailors to the rocks, and should you get aggressive with it, I’d suspect your fuel figures to be even higher.

The C02 emissions are pegged at 393g/km.

You might expect a lower score than seven for this section, and I take your point. But for mine, you're buying a vehicle with a huge V12 engine, so you probably know what you're in for, right?

Electric vehicles appear to have the same issues as their combustion counterparts, in that they still drop in efficiency the more powerful you make them. In the case of the EQE 53, this means an average WLTP-rated consumption number between 20.3kWh/100km and 23.2kWh/100km.

'Thirsty' for an EV, although it is on par with the Porsche Taycan and still below Audi’s e-tron S.

When it comes to charging the EQE 53 can charge at a rate of 11kW on the AC standard, or a whopping 170kW on DC - allowing 180km of range to be added every 15 minutes. It also has the convenient option of a 22kW AC charger, a welcome inclusion if you intend to charge your car often at public outlets.

Total range for the 90.6kWh battery is 513km on the WLTP cycle.

There’s a reason most supercars aren’t daily drivers, and it’s not always just a financial one.

It’s because they’re the most specialist tools in the automotive toolbox, usually engineered to attack race tracks and alpine roads, but not the school run or bumper-to-bumper traffic.

But you put up with it — the too-firm ride, the questionable ergonomics — because when you do land upon the kind of road your car was built for, any other inconvenience vanishes like traces of smoke from a chimney.

Which is exactly what makes the Purosangue such an interesting proposition, because here is a Ferrari that will likely be driven more, and for longer spells, than any Ferrari to have come before it, but it still needs to excite the senses on the right road.

So has Ferrari pulled it off? In a word, yes.

Honestly, when you’re just tootling around it’s easy to forget you’re driving a supercar.

That V12 engine falls silent, the exhaust is almost non-existent (owing largely to the sound deadening of the cabin – to really hear this beast at full roar you want to crack a window, or find a tunnel), and the suspension (each driving mode has two suspension settings, medium and soft, allowing for some serious fine-tuning of the ride comfort) floats across most road surfaces.

It feels much like any other premium SUV, and not one with a nuclear power plant lurking just ahead of the dashboard.

Because there is a Hyde to this Jekyll, and it arrives when you dial up the sportiness, or get a little too heavy with the accelerator. Then that big V12 roars into life, along with the exhaust, and suddenly you’re very much behind the wheel of Ferrari once again.

Engage launch control and you can feel the Purosangue hunker down, dropping lower onto the wheels and readying for action. Flatten your right foot, and 100km/h arrives in a claimed 3.3 seconds, with 200km/h flashing by in 10.6 seconds.

But there is a quirk here, and that is that the Purosangue doesn’t always feel blisteringly fast. It's powerful, sure, and plenty quick, too, it's just that somehow it doesn't always feel quite as fast as the spec sheet suggests.

Maybe it’s the theatre, or all in my mind, but I reckon the best way to experience the all-out performance is by taking over the gearing yourself, and listening to the machine-gun-popping of the rev limiter before squeezing the paddle shifter, to truly feel like you're unlocking every ounce of performance on offer.

Is it the sharpest Ferrari ever built? Obviously not, and even a carbon-fibre roof can’t compensate for the over 2.0-tonne weight here.

But I promise, should you find yourself on a twisting road, the Purosangue can paint a supercar-sized smile on your face just the same.

The steering isn't quite as sharp as it might be in a true supercar (I suspect its been softened to make the Purosangue more comfortable on freeways and over longer distances), but it still inspires plenty of confidence, while the the rear-wheel-steering helps tuck you nearly into corners before that big engine drags you out the other side, that operatic exhaust bellowing along with you.

A real Ferrari? You bet.

The way the EQE 53 drives was deeply unexpected. Just looking at this massive sedan, I would have expected it to feel burdened by its batteries, and with its length and shape, cumbersome in the corners. That wasn’t the case at all.

The EQE 53 feels remarkably coherent from behind the wheel. The seating position works well to give a nice view of the road, the steering feels a tad artificial but still direct with some AMG magic having worked its way in.

What surprised me most is how agile it feels. Once you gather some speed and attack some corners, this car shrinks. Control is excellent thanks to the massive tyres, all-wheel drive system, and all-wheel steering. It sounds like a lot of complexity, but you don’t notice any of it. Each system does its part to allow you to simply point the car where you want it to go at pretty much any speed. It is very impressive.

The ride feels supple, too, thanks to adaptive dampers, but offers plenty of control. The speed is Tesla-style violent. Put your foot to the floor in Sport or Sport+ mode and you’re thrown to the back of your seat as the car enters a state of warp. AMG says there won’t be a 63 version of this car, and I can’t imagine why you could possibly need anything faster or more capable than this 53 version. 1000Nm of torque!

This overwhelming number perhaps makes it more impressive that it’s hard to extract a squeak from the tyres. Sure there’s torque-vectoring magic at play, but even at full acceleration they hold on for dear life.

It also makes a noise. AMG is very specific about what went into making the soundscape for the EQE because in the electric era its performance can be achieved silently, and the brand knows full well its badge usually comes hand-in-hand with aural drama.

I stuck it in the stock mode and varied my driving from 'Comfort' to 'Sport+.' The sound builds as the car gains speed, but it also interacts with your accelerator and brake inputs, as well as being one of few EVs with a specific noise for regenerative braking. It sounds… odd.

There’s certainly a kind of drama to it, and to me, it’s better to have it as a way of gaining some feedback from the car. But, its artificial nature and loudness became a little too much for sustained driving in Sport + mode. I found the best balance in the more regular ‘Sport’ mode, or even toned down to ‘Balanced’ which puts it in the background.

This leaves quite a void, though. While the sound is welcome, and the throttle alarming, there’s just something missing from the usually brash AMG badge promise.

As an EV, the EQE 53 has three regen modes quite distinct from one another. Mercedes says the choice to have just three modes is deliberate, as it didn’t want to dilute the personality of the car with an overwhelming choice of regen. The three modes include: basically no regen, moderate regen, and the full regen, essentially a single-pedal driving mode. I preferred the strongest setting for efficiency's sake (plus it brakes for you as you let off!).

The EQE 53 is surprising in so many areas, and much more engaging to drive than its exterior visage might suggest. I’m impressed.

We don’t yet know what standard safety equipment will arrive on Australian-delivered EQE variants, but you can expect a high-end suite of gear including auto emergency braking to freeway speeds, lane and blind spot assistance, driver and road monitoring tech, as well as the brand’s rather good autonomous cruise suite.

The EQE pairs the expected set of airbags with an additional driver’s knee airbag and centre airbag for some markets, as well as a second set of side impact airbags for rear passengers. There are dual ISOFIX mounts on the rear outboard seats, and expect there to be the usual three top-tether mounts in Australia, too.

Stay tuned closer to the EQE’s arrival toward the end of 2022 for more accurate specification.

Every Ferrari arrives with a three-year, unlimited kilometre warranty, with the option of extending coverage for up to seven years at the point of purchase.

Also available is Ferrari's 'Power20' coverage, which covers the engine, gearbox, transmission and all other major mechanical and electronic components for 20 years from the point of purchase.

The recommended service interval is 12 months/20,000km, and there's also a seven-year capped-price servicing program, called '7-Year Genuine Maintenance', which allows you to prepay for all your servicing needs.

Mercedes-Benz in Australia currently offers a range-wide five-year and unlimited kilometre warranty, a standard which is spreading to other premium brands.

We don’t know what the service schedule or running costs will look like for the EQE range yet, but expect it to be most affordable when chosen with a multi-year prepaid service plan at the time of purchase. Check back closer to its launch time to see the full details.