What's the difference?
Yes, this is the car that Ferrari said it would never build. In fact, Ferrari Chief Design Officer, Flavio Manzoni told this very publication (albeit way back in 2015) that "Enzo Ferrari would turn in his grave" should the company ever make something other than a two-door sports car.
But I'd advise you not to get too hung up on all of that. Times change, and the automotive world is a very different place compared to five or 10 years ago.
So, yes, this is the first Ferrari SUV (even if the brand steadfastly refuses to call it one). And it’s the first prancing horse with four doors and four seats.
But it’s also the only SUV on the planet (at least, that I’ve ever heard of) that’s powered by a properly screaming naturally aspirated V12 petrol engine.
So, is this Purosangue the world’s most super SUV, and thus worthy of its iconic badge? Or does it only detract from the brand’s impressive performance legacy?
Let’s go find out, shall we?
Driving a whopping great SUV down the straight on a race track at more than 200km/h sounds like fun, but it actually feels a bit wrong, like entering a baby elephant in a dog show.
These are strange times, of course, and the Maserati Trofeo Levante is a suitably strange vehicle - stylish, classy, expensively appointed family hauler that also has the heart and soul of a race car.
Indeed, while performance SUVs are an increasingly commonplace vehicle, the Levante - which was actually getting along in the tooth as a model before this significant upgrade - has higher performance credibility than most.
That's because it has a big Ferrari V8 driving all four of its wheels and delivering a properly supercar-like 433kW and 730Nm.
It's not what you might call a typical Maserati buyer's car, but then only those who know what the Trofeo badge stands for - shouty insanity, basically - will be interested in this end of town. It is a lot of car, but is it worth the large load of money on the sticker ($330,000)?
Write the Purosangue off as nothing more than another SUV-sized cash grab at your peril. It's not just the easiest-to-live-with Ferrari ever made, but also, and indisputably, an actual Ferrari, regardless of its body shape.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Maseratis are built for a fairly specific niche buyer; someone with a lot of money, someone slightly older and certainly someone who likes the finer things in life and appreciates Italian style, quality and heritage.
They are not, typically, the kind of buyers who want to tear around race tracks like fiends in big, shouty SUVs. But apparently there is a niche within the niche of Maserati fans who do, and they are willing to invest big dollars in vehicles wearing the Trofeo badge, like this Levante.
It might seem a slightly strange creation, a track-mad SUV with a screaming Ferrari engine, but surprisingly, it really does work.
The word ‘SUV’ is a bit like Voldemort around Maranello — as in, he who shall not be named. And if I’m totally honest, I thought the brand’s refusal to acknowledge what they’ve so obviously made here was just marketing guff to protect its performance heritage.
But seeing the Purosangue in the metal has shifted that view a little. Sure, it will compete with models like the Lamborghini Urus, but it doesn’t exactly look like an SUV, does it?
In fact, and this would likely be another dirty word in Ferrari land, it almost looks more like a hot hatch, what with its short rear overhang, swollen body styling and the positioning of each wheel in the furthest possible corners.
But more than that, the Purosangue looks elegant. Aggressive, sure, but still somehow a little understated. And for mine, that’s a huge tick in the positive column.
Unlike some of its competitors, the Purosangue looks like it was designed by adults, for adults, and not by cordial-addled children.
There’s no active aero at work here, with the airflow instead built into the design. Like the openings at either side of the front end, which channel air past the front tyres, or the positioning of the rear spoiler, which pushes air down over the rear windscreen so effectively there's apparently no need for a rear windscreen wiper.
Traditionally, interiors have not been Ferrari’s strongest suit, but the Purosangue is a comfortable and premium space to spend time, and the seats and the steering wheel especially, look fantastic.
The tech, though, isn’t perfect. Some of it (like the haptic Engine Start button) is an awesome addition, but while the twin screens for driver and passenger look good, the technology is a little clunky, and simply not as smooth as using a single, centrally mounted screen.
While the other two Maseratis to get the Trofeo treatment - the Ghibli and Quattroporte sedans - are undeniably lovely, the Levante is not quite as pretty.
Admittedly, for an SUV, it looks very good, and the Trofeo touches - that big, nostrilled bonnet, the red gills on the sides, the carbon, the badges - really do lift its game to another level.
Overall, though, the Levante has just never felt beautiful enough to me to be a Maserati. These guys really do style well, as you'd expect from a premium Italian brand, but making an SUV sexy is beyond even them.
I'll grant you, it does look good from front on, but at the rear they just seem to have run out of ideas.
Credit is due for feeling properly special inside, however.
Not the kind of thing you’d normally care about in a Ferrari review, I know, but then this isn’t a normal Ferrari.
So, let’s focus on the back seat for a moment. The Purosangue is a strict four seater. Asked why not just install a bench backseat for more family-friendly practicality, the brand had a quality answer locked and loaded.
The reason, it says, is because a car in this price bracket needs to instil a sense of dignity in every seat, and by installing three across the back row, you don’t just ruin the middle seat, but the two window seats as well, because then everyone is uncomfortable.
It make sense, right? Even if I still harbour suspicions that, by installing just the four seats in the Purosangue, it moves it just a little further from that dreaded SUV tag.
Either way, there is more space in the rear of the Purosangue than you might expect by looking at it. Each rear seat rider can stretch out, with more than enough head and legroom.
And while there, they can access their seat functions and climate control settings through a nifty pop-up rotary dial (front seat riders get one, too).
The rear doors open automatically with a long pull on a lever at the base of the window. Ferrari says the rear-hinged doors serve two purposes, the first being that they allow easier access to the rear seats, and the second being that they look much cooler than regular, boring doors.
The engineers, though, concede making them a reality was a nightmare, with the brand replacing three fastening points with a single massive hinge that emerges from the rear of the body.
There’s more practicality on offer here, too, courtesy of a 473-litre boot space (and more if you flatten the back seats), with a flat load space, and hidden storage beneath it.
The Purosangue measures in at 4973mm in length, 1589mm in height, and 2028mm in width, and it rides on a new spaceframe chassis bespoke to this model.
If you've got to move five people in a genuine hurry, the Levante is a pleasant way to go about it.
There's plenty of head and shoulder room, the seats, while firm in the front, are pleasant to the touch and supportive and there's a 580-litre boot with an electric tailgate and split-folding seats.
The boot feels properly spacious, too, with a 12-volt power outlet and four tie-down points. You won't, however, find a spare wheel out there, so serious off-roading is out (although it probably was already if you look at those expensive wheels).
There are huge door pockets with room for bottles and two big cup holders in the front. The centre-console bin looks lovely, it's all carbon fibre, but is quite small.
There are also three USB points, one in the front and two in the rear, and Apple CarPlay and Android Auto connectivity.
How much the Purosangue actually costs is something a moot point. Officially, it starts at $728,000, before all your on-road costs.
But Ferrari says every Purosangue will go through its personalisation, 'Atelier' or 'Tailor Made' programs, meaning no two vehicles will be exactly alike, adding significant cost to the sticker price.
But perhaps the biggest issue is that you can’t actually buy one. Ferrari paused orders globally in November last year as it realised its factory capacity had been exhausted by demand.
Right now, all it can say is that, should you want one, you should speak to your dealer, while warning that average global wait times are in excess of 18 months.
Further complicating matters is the fact the brand has issued a production cap on the Purosangue, with the SUV not to exceed 20 percent of Ferrari’s total production volume.
The idea is two-fold. One, Ferrari’s production capacity is limited, and so freeing up space on a factory line isn’t easy. And two, unlike its Italian competition, Ferrari wants to remain Ferrari, not the Purosangue company.
So, this newcomer will produce incremental growth without dominating the entire line-up.
The brand is holding triple-figure orders and expressions of interest in Australia, and though it’s not sure how many cars we’ll actually get, they will begin arriving before the end of the year.
Ferrari in Australia is also yet to confirm exactly what local customers will get, but standard fare internationally includes 22-inch (front) and 23-inch (rear) alloys, leather-and-Alcantara seating (now made from 68 percent recycled materials) in both rows, twin screens (one in the instrument cluster for the driver, and another mounted in the dash directly in front of the passenger), standard Apple CarPlay and Android Auto, a 21-speaker Burmester stereo, automatic-opening rear doors and an automatic boot, seat and steering wheel heating, and an in-seat massage function.
You also get an engine that could power a small city, but let’s circle back to that, shall we?
I'm sorry, but $330,000 for an SUV, of any kind? Personally I can't see the value, but then personally, as we'll discuss below in the Design section, I can't see the attraction.
This is one of the most expensive SUVs money can buy, well above things like Range Rover Sport SVR ($239,187) or even Porsche Cayenne Turbo Coupe ($254,000), although a pricier Ferrari one is surely on the way.
You'd want a lot for that, and the way it drives and sounds, thanks to that Ferrari engine, accounts for quite a few dollars.
There's also an undeniably high-quality feel to everything you touch on the car, inside and out, and a vast quantity of carbon fibre everywhere as well.
Other highlights include the 21-inch machine polished wheels, an 8.4-inch touchscreen with Navigation and DAB radio, full matrix LED headlights, and incredible Pieno Fiore natural leather, “the best the world has ever seen”, as Maserati says.
The lovely if firm front seats are heated and ventilated, sporty and 12-way adjustable, with Trofeo logos stitched into the headrests. The rooflining is lovely Alcantara, the steering wheel is sporty and features carbon-fibre shift paddles, ad the stereo system is Harman Kardon Premium and has 14 speakers.
And even the rear seats are heated. It feels expensive, and it should. But still, $330K?
Nothing but Ferrari’s best here, with a mid-front mounted V12 engine providing the power, and plenty of rapid forward momentum.
This naturally aspirated 6.5-litre monster produces a total 533kW at 7750rpm and 716Nm at 6250rpm – and climbs to a screaming 8250rpm.
It channels that power to all four wheels via an eight-speed dual-clutch automatic, and a compact and front-mounted power transfer unit that calls the front tyres into action.
It’s a clever solution that allows the Purosangue the grip of all-wheel drive when you’re in fourth gear or below, reverting to rear-wheel-drive at higher speeds.
The reasoning is that you get the lower-speed grip without requiring a heaver permanent AWD solution.
There are more clever things at play here, too. Like a new 'Active Suspension' system that replaces the need for anti-roll bars with motorised adaptive dampers.
Each corner has an electric actuator that can then individually stiffen or soften the suspension as required to keep the Purosangue flat when cornering, or supple on bad road surfaces.
You can also lift or lower the ride height slightly, including for launch control which flatness the Purosangue for maximum aero slipperiness.
This will be the last time Maserati gets a proper Ferrari engine like this a 3.8-litre twin-turbo V8 shouty monster, which is good for 433kW and 730Nm.
The future, as is the case everywhere, is going to be more electric and less noisy. For now, anyone who can should enjoy this V8 masterpiece, which drives all four wheels through Maserati's Q4 on-demand all-wheel drive system via a limited-slip rear differential and uses an eight-speed automatic transmission.
Its claimed 0 to 100km/h time is 3.9 seconds, which puts it in what used to be super-car territory, and is still very quick indeed, while top speed is an unimaginable 304km/h.
If there’s a fly in this Ferrari’s ointment, we’ve found it. Big V12 engines mean big fuel use, and the Purosangue will require a claimed 17.3L/100km on the combined cycle.
Be warned, though, the Ferrari’s accelerator calls to your right foot like a siren song luring sailors to the rocks, and should you get aggressive with it, I’d suspect your fuel figures to be even higher.
The C02 emissions are pegged at 393g/km.
You might expect a lower score than seven for this section, and I take your point. But for mine, you're buying a vehicle with a huge V12 engine, so you probably know what you're in for, right?
The official claimed fuel economy for the Maserati Levante Trofeo is 13.5 litres per 100km, but good luck with that.
A more realistic number would probably sit somewhere above 17 litres per 100km, and we would have easily exceeded 20 litres while driving it like lunatics around a track.
But you just paid $330K for an SUV, what do you care about fuel economy?
There’s a reason most supercars aren’t daily drivers, and it’s not always just a financial one.
It’s because they’re the most specialist tools in the automotive toolbox, usually engineered to attack race tracks and alpine roads, but not the school run or bumper-to-bumper traffic.
But you put up with it — the too-firm ride, the questionable ergonomics — because when you do land upon the kind of road your car was built for, any other inconvenience vanishes like traces of smoke from a chimney.
Which is exactly what makes the Purosangue such an interesting proposition, because here is a Ferrari that will likely be driven more, and for longer spells, than any Ferrari to have come before it, but it still needs to excite the senses on the right road.
So has Ferrari pulled it off? In a word, yes.
Honestly, when you’re just tootling around it’s easy to forget you’re driving a supercar.
That V12 engine falls silent, the exhaust is almost non-existent (owing largely to the sound deadening of the cabin – to really hear this beast at full roar you want to crack a window, or find a tunnel), and the suspension (each driving mode has two suspension settings, medium and soft, allowing for some serious fine-tuning of the ride comfort) floats across most road surfaces.
It feels much like any other premium SUV, and not one with a nuclear power plant lurking just ahead of the dashboard.
Because there is a Hyde to this Jekyll, and it arrives when you dial up the sportiness, or get a little too heavy with the accelerator. Then that big V12 roars into life, along with the exhaust, and suddenly you’re very much behind the wheel of Ferrari once again.
Engage launch control and you can feel the Purosangue hunker down, dropping lower onto the wheels and readying for action. Flatten your right foot, and 100km/h arrives in a claimed 3.3 seconds, with 200km/h flashing by in 10.6 seconds.
But there is a quirk here, and that is that the Purosangue doesn’t always feel blisteringly fast. It's powerful, sure, and plenty quick, too, it's just that somehow it doesn't always feel quite as fast as the spec sheet suggests.
Maybe it’s the theatre, or all in my mind, but I reckon the best way to experience the all-out performance is by taking over the gearing yourself, and listening to the machine-gun-popping of the rev limiter before squeezing the paddle shifter, to truly feel like you're unlocking every ounce of performance on offer.
Is it the sharpest Ferrari ever built? Obviously not, and even a carbon-fibre roof can’t compensate for the over 2.0-tonne weight here.
But I promise, should you find yourself on a twisting road, the Purosangue can paint a supercar-sized smile on your face just the same.
The steering isn't quite as sharp as it might be in a true supercar (I suspect its been softened to make the Purosangue more comfortable on freeways and over longer distances), but it still inspires plenty of confidence, while the the rear-wheel-steering helps tuck you nearly into corners before that big engine drags you out the other side, that operatic exhaust bellowing along with you.
A real Ferrari? You bet.
We got to drive all three Trofeo-fettled Maseratis on track at Sydney Motorsport Park, and before that on the road, where the Levante felt very pleasant, and pleasantly expensive at all times.
As you might expect, a vehicle with 433kW is difficult to fully appreciate on public roads, although there was the occasional and exciting change to give it a quick, loud blat between gears.
It only takes hearing that engine note, and feeling that torque surge, a few times to see why someone might fall in love with this car, or at least this engine.
Out on the track, the rear-driven Ghibli and Quattroporte, which share the Levante's engine, were surely the more fun and frenetic things to drive, but there were those who chose the Levante as their best of the three, even for circuit driving.
There's no doubt that its on-demand all-wheel-drive system, which is biased towards the rear but asks the front wheels for help when required, made it feel the most planted, and the safest, through fast and slow bends.
There's a definite sense that its engine is being asked to work the hardest, though, to push all that bulk through the air (although its brakes never seemed to fade, which is impressive with more than two tonnes of SUV to stop).
While the big, deafening V8 is willing and keen to rev all the way to 7000rpm (where it bangs on the redline waiting for your upshift, if you're driving in manual mode - I do like that), it started to make large sucking sounds towards the top of each gear, as if it was desperately trying to get more oxygen in.
It genuinely sounded different to the other two Trofeo cars, which is odd, but perhaps they just weren't as near their limits. That bulk also slowed it slightly in terms of top speed down the straight, but it still exceeded 220km/h with ease.
What should be said is that I was genuinely shocked at how good the Levante Trofeo was around a track. So much so I asked to have a second go, just to make sure I wasn't going mad.
Sure, it makes no sense to me personally, and I don't know why anyone needs an SUV that's good on a track, but if you do, I can recommend the Levante for sure.
That hugely enjoyable engine is just too much fun, although it's even better in a sedan like the Ghibli...
The Ferrari Purosangue has not, and surely will not, be independently crash tested, but does arrive with a pretty stacked suit of safety kit, including AEB, adaptive cruise control, lane keeping assist, blind-spot monitoring, rear cross-traffic alert, traffic sign recognition and hill descent control.
Maserati's safety offering on the Levante includes six airbags, a reversing camera and 360-degree overhead camera, parking sensors front and rear, adaptive cruise control and Blind Spot Detection, Forward Collision Warning Plus, Pedestrian Detection, Lane Keep Assist, Active Driver Assist and Traffic Sign Recognition.
There is no ANCAP rating for the Levante as it's not been crash tested here.
Every Ferrari arrives with a three-year, unlimited kilometre warranty, with the option of extending coverage for up to seven years at the point of purchase.
Also available is Ferrari's 'Power20' coverage, which covers the engine, gearbox, transmission and all other major mechanical and electronic components for 20 years from the point of purchase.
The recommended service interval is 12 months/20,000km, and there's also a seven-year capped-price servicing program, called '7-Year Genuine Maintenance', which allows you to prepay for all your servicing needs.
Maserati offers a three-year, unlimited kilometre warranty, but you can choose to buy 12-month or two-year warranty extensions, and even a sixth or seventh-year drive-train warranty extension.
When much, much cheaper Japanese and Korean cars are offering seven and even 10-year warranties, this is so far off the pace that such a fast vehicle should be embarrassed. And if you're buying something Italian, a better, longer warranty would seem like a must. I'd be negotiating at sale for them to throw the longer warranty offer in.
Maserati says servicing for the Ghibli has a "ball park costing of $2700.00 for the first three years of ownership" with a service schedule of every 20,000km or 12 months (whichever occurs first)
Also, "please note that the above is indicative only of the manufacturers basic routine service maintenance schedule and does not include any consumable items such as tyres, brakes etc or additional dealership charges such as environmental levies etc."