What's the difference?
Yes, this is the car that Ferrari said it would never build. In fact, Ferrari Chief Design Officer, Flavio Manzoni told this very publication (albeit way back in 2015) that "Enzo Ferrari would turn in his grave" should the company ever make something other than a two-door sports car.
But I'd advise you not to get too hung up on all of that. Times change, and the automotive world is a very different place compared to five or 10 years ago.
So, yes, this is the first Ferrari SUV (even if the brand steadfastly refuses to call it one). And it’s the first prancing horse with four doors and four seats.
But it’s also the only SUV on the planet (at least, that I’ve ever heard of) that’s powered by a properly screaming naturally aspirated V12 petrol engine.
So, is this Purosangue the world’s most super SUV, and thus worthy of its iconic badge? Or does it only detract from the brand’s impressive performance legacy?
Let’s go find out, shall we?
Yes, you can drive your Bentley and keep your family. It's called compromise, or the Bentayga, Bentley's SUV.
The Bentayga my family has been living with is the Azure grade which promises to be even more comfortable and pleasant than the rest of the range.
Comfort is important and we'll cover the Bentayga's lavish details in time, but our mission first and foremost is to find out if the Bentayga makes a good family SUV.
Write the Purosangue off as nothing more than another SUV-sized cash grab at your peril. It's not just the easiest-to-live-with Ferrari ever made, but also, and indisputably, an actual Ferrari, regardless of its body shape.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Bentley Bentayga Azure may look a bit awkward and it surely isn't great value for money, but it is a true Bentley and a very good family SUV that not only provides terrific practicality but superb performance and comfort.
The word ‘SUV’ is a bit like Voldemort around Maranello — as in, he who shall not be named. And if I’m totally honest, I thought the brand’s refusal to acknowledge what they’ve so obviously made here was just marketing guff to protect its performance heritage.
But seeing the Purosangue in the metal has shifted that view a little. Sure, it will compete with models like the Lamborghini Urus, but it doesn’t exactly look like an SUV, does it?
In fact, and this would likely be another dirty word in Ferrari land, it almost looks more like a hot hatch, what with its short rear overhang, swollen body styling and the positioning of each wheel in the furthest possible corners.
But more than that, the Purosangue looks elegant. Aggressive, sure, but still somehow a little understated. And for mine, that’s a huge tick in the positive column.
Unlike some of its competitors, the Purosangue looks like it was designed by adults, for adults, and not by cordial-addled children.
There’s no active aero at work here, with the airflow instead built into the design. Like the openings at either side of the front end, which channel air past the front tyres, or the positioning of the rear spoiler, which pushes air down over the rear windscreen so effectively there's apparently no need for a rear windscreen wiper.
Traditionally, interiors have not been Ferrari’s strongest suit, but the Purosangue is a comfortable and premium space to spend time, and the seats and the steering wheel especially, look fantastic.
The tech, though, isn’t perfect. Some of it (like the haptic Engine Start button) is an awesome addition, but while the twin screens for driver and passenger look good, the technology is a little clunky, and simply not as smooth as using a single, centrally mounted screen.
You'd think of all automotive brands Bentley, with its beautiful swooping and powerful saloons, would be able to floor us with something just exquisite in SUV form. But right from the 2012 concept the Bentayga has struggled to stun the world with its design.
So, while there are Bentley family traits all over the Bentayga, from the intricate headlights and mesh grille, to the oval tail-lights and body which squats over the rear wheels, the overall design looks awkward to my eyes.
To me it appears the boxy design with the tall, flat roofline and elevated ride height favours practicality over the sleekness possessed by a lower, more coupe-like SUV.
I favour dark coloured clothes because it hides my shapes, creases and bulges, but these are the things you want to see in a car and our Bentley's 'Onyx Black' paint, despite being a beautiful colour with a blue hue added, make it a featureless blob in the sunlight.
A lighter shade or something outlandish like a turquoise or yellow would look amazing, and even better, upset your neighbours.
Let's look at the interior design which is lavish with all the quilted leather and Mulliner customisation, but lacks the modern look of many contemporary cabins with its smallish media screen and busy mosaic of buttons.
I like the little chrome plungers for the air vents, the winged styling to the dashboard and the stitched leather upholstery, but it's easy to spot parts that are shared by other members of the Volkswagen Group (which owns Bentley).
For example, there are the indicator and wiper stalks, as well as the steering wheel buttons, all from Audi. Surely Bentley should have its own crafted parts?
The interior colour scheme on our Bentayga is 'Beluga' (black) and 'Camel' (tan) and the Mulliner option split the colours with a cream tone.
From a family perspective the tan and black will hide dirt, although the cream will struggle. It's possibly the best leather on the planet, however, coming from cattle living high enough that their hides are unblemished by insect stings.
Not the kind of thing you’d normally care about in a Ferrari review, I know, but then this isn’t a normal Ferrari.
So, let’s focus on the back seat for a moment. The Purosangue is a strict four seater. Asked why not just install a bench backseat for more family-friendly practicality, the brand had a quality answer locked and loaded.
The reason, it says, is because a car in this price bracket needs to instil a sense of dignity in every seat, and by installing three across the back row, you don’t just ruin the middle seat, but the two window seats as well, because then everyone is uncomfortable.
It make sense, right? Even if I still harbour suspicions that, by installing just the four seats in the Purosangue, it moves it just a little further from that dreaded SUV tag.
Either way, there is more space in the rear of the Purosangue than you might expect by looking at it. Each rear seat rider can stretch out, with more than enough head and legroom.
And while there, they can access their seat functions and climate control settings through a nifty pop-up rotary dial (front seat riders get one, too).
The rear doors open automatically with a long pull on a lever at the base of the window. Ferrari says the rear-hinged doors serve two purposes, the first being that they allow easier access to the rear seats, and the second being that they look much cooler than regular, boring doors.
The engineers, though, concede making them a reality was a nightmare, with the brand replacing three fastening points with a single massive hinge that emerges from the rear of the body.
There’s more practicality on offer here, too, courtesy of a 473-litre boot space (and more if you flatten the back seats), with a flat load space, and hidden storage beneath it.
The Purosangue measures in at 4973mm in length, 1589mm in height, and 2028mm in width, and it rides on a new spaceframe chassis bespoke to this model.
Being shaped like a bus does nothing for the Bentayga's beauty but makes it spacious for cargo and roomy for people.
With its large doors and elevated ride height (the car can be lowered for easier access) it's great for families.
Our Bentayga is a five-seater, which is fine for my little family of four, but there are four- and seven-seat configurations available, too.
Second row legroom is exceptional, even for me at 189cm tall, and sitting behind my own driving position there's still plenty of room.
Headroom is also outstanding throughout. We could be a family that loves top hats, on our way to the top hat championships, and not have to remove our top hats. That's how good headroom and hat room is.
Sun blinds in the second row are vital in Australia, and the electric ones in the Bentayga raise and lower quickly, not just offering protection but also more privacy.
Storage is good throughout with big door pockets and five cupholders.
It seems the cabin space eats into the cargo area because the boot isn't overly large at 484 litres with all seats in place.
Buttons in the cargo area allow the rear of the car to be raised and lowered to make it easier to hoist items in the boot.
For devices there's a wireless phone charger up front along with USB ports in both rows.
How much the Purosangue actually costs is something a moot point. Officially, it starts at $728,000, before all your on-road costs.
But Ferrari says every Purosangue will go through its personalisation, 'Atelier' or 'Tailor Made' programs, meaning no two vehicles will be exactly alike, adding significant cost to the sticker price.
But perhaps the biggest issue is that you can’t actually buy one. Ferrari paused orders globally in November last year as it realised its factory capacity had been exhausted by demand.
Right now, all it can say is that, should you want one, you should speak to your dealer, while warning that average global wait times are in excess of 18 months.
Further complicating matters is the fact the brand has issued a production cap on the Purosangue, with the SUV not to exceed 20 percent of Ferrari’s total production volume.
The idea is two-fold. One, Ferrari’s production capacity is limited, and so freeing up space on a factory line isn’t easy. And two, unlike its Italian competition, Ferrari wants to remain Ferrari, not the Purosangue company.
So, this newcomer will produce incremental growth without dominating the entire line-up.
The brand is holding triple-figure orders and expressions of interest in Australia, and though it’s not sure how many cars we’ll actually get, they will begin arriving before the end of the year.
Ferrari in Australia is also yet to confirm exactly what local customers will get, but standard fare internationally includes 22-inch (front) and 23-inch (rear) alloys, leather-and-Alcantara seating (now made from 68 percent recycled materials) in both rows, twin screens (one in the instrument cluster for the driver, and another mounted in the dash directly in front of the passenger), standard Apple CarPlay and Android Auto, a 21-speaker Burmester stereo, automatic-opening rear doors and an automatic boot, seat and steering wheel heating, and an in-seat massage function.
You also get an engine that could power a small city, but let’s circle back to that, shall we?
Reviewing every type of car on the market provides a pretty good perspective, but when it comes to Bentleys we enter a realm where value-for-money often isn't as crucial as it is for more mainstream options.
The same goes for the price. Bentleys are among the most expensive cars in the world. So if, like me, you flinch at the thought of paying more than half a million dollars for an SUV, it may not be the car for us right now.
With that I can tell you the Bentley Bentayga Azure's list price is $475,000 and our car with all of its options comes to $515,000.
That's more money than any SUV from Mercedes-Benz and BMW costs. Even Range Rover can't quite reach that mark.
Only the likes of Aston Martin's DBX 707 and Lamborghini's Urus can match the price.
There are always bigger fish, though, and Rolls Royce's Cullinan swims in at $700,000, making the Bentayga's price seem quite reasonable.
Let's look at the standard features.
Coming standard on the Bentayga Azure are the prettiest LED headlights in the world. There are LED tail-lights, too, as well as a proximity key, roof rails and a panoramic glass roof, plus a hands-free tailgate.
Inside there's the 10.9-inch media screen, sat nav, wireless Apple CarPlay and wireless Android Auto.
The diamond quilting to the door trims is also standard and so are the Bentley sports pedals.
Many of these features are standard on lower grades in the Bentayga range, but the point in choosing the Azure is that many of the optional bundles on offer are fitted as standard here.
So, while leather upholstery is of course standard the 'Colour Specification' package gives you a choice of all interior colour combinations and an extended choice of hide colours.
The 'City Specification' brings extra safety tech like rear cross-traffic alert and a top view camera.
The 'Front Seat Comfort' specification adds 20-way power front seats, ventilation and massage as well as comfort headrests.
The 'Touring Specification' brings adaptive cruise control, a head up display, lane keeping assistance and 'Night Vision'.
And then the 'Sunshine Package' adds electric sun blinds, which are great for kids in the back.
Despite the multitude of standard packages there's plenty left to option on the Azure.
Our car was fitted with about a dozen options including piano black veneer ($5884), 22-inch alloy wheels ($4733), rear privacy glass ($2617), LED welcome lights ($2238), self-levelling wheel centre caps ($1208), a heated acoustic windscreen ($1094), luggage management for the boot ($937) and a heated steering wheel ($543).
Then there's Mulliner, Bentley's in-house customisation division which will personalise your Bentley.
The Mulliner custom features on our Bentayga Azure include the addition of an extra colour in the leather upholstery ($13,492), 'Honeycomb' stitching on the steering wheel ($5391) and contrasting stitching on the quilted areas of leather trim ($2688).
Best family features would have to be the privacy glass, temperature control in the second row and the rear sun blinds.
The second row also comes with a removable tablet which can be used to adjust the climate control, sunroof and media settings among other functions.
In the hands of children this is every parent's nightmare and there's a 100 percent chance of the tablet being lost forever, possibly on the motorway between Sydney and Canberra.
Nothing but Ferrari’s best here, with a mid-front mounted V12 engine providing the power, and plenty of rapid forward momentum.
This naturally aspirated 6.5-litre monster produces a total 533kW at 7750rpm and 716Nm at 6250rpm – and climbs to a screaming 8250rpm.
It channels that power to all four wheels via an eight-speed dual-clutch automatic, and a compact and front-mounted power transfer unit that calls the front tyres into action.
It’s a clever solution that allows the Purosangue the grip of all-wheel drive when you’re in fourth gear or below, reverting to rear-wheel-drive at higher speeds.
The reasoning is that you get the lower-speed grip without requiring a heaver permanent AWD solution.
There are more clever things at play here, too. Like a new 'Active Suspension' system that replaces the need for anti-roll bars with motorised adaptive dampers.
Each corner has an electric actuator that can then individually stiffen or soften the suspension as required to keep the Purosangue flat when cornering, or supple on bad road surfaces.
You can also lift or lower the ride height slightly, including for launch control which flatness the Purosangue for maximum aero slipperiness.
When Bentley stopped putting its W12 into the Bentayga this year I was unsurprised yet sad. The world is moving toward tighter fuel emissions but the twin-turbo petrol V8 in this Azure is still a beast.
The 4.0-litre turbo-petrol V8 is from the Audi family and I love it as much for its plentiful torque and superb acceleration as the deep rumble of its exhaust.
Making 404kW and 770Nm the V8 can lift and throw the 2.5-tonne Bentayga to 100km/h from a standstill in 4.5 seconds and onto a top speed of 290km/h. I reckon you could get it to 300km/h with the wind behind you.
Drive goes to all four wheels via an eight-speed transmission and a Torsen-type centre differential.
Default drive balance is 40/60 front to rear, with up to 70 per cent of power able to be sent to the front wheels and up to 85 per cent to the rear axle.
I don't think you'll be astounded to hear this powertrain uses a lot of fuel? Let's go there...
If there’s a fly in this Ferrari’s ointment, we’ve found it. Big V12 engines mean big fuel use, and the Purosangue will require a claimed 17.3L/100km on the combined cycle.
Be warned, though, the Ferrari’s accelerator calls to your right foot like a siren song luring sailors to the rocks, and should you get aggressive with it, I’d suspect your fuel figures to be even higher.
The C02 emissions are pegged at 393g/km.
You might expect a lower score than seven for this section, and I take your point. But for mine, you're buying a vehicle with a huge V12 engine, so you probably know what you're in for, right?
Bentley says the Bentayga Azure with the V8 petrol engine will use an average of 11.4L/100km over a combination of open and urban roads.
But what happens if you live in the suburbs not far from the city and drive the Azure every day to do the school drop offs and trips to the shops and then take in some fun country roads? You use an average of 22.8L/100km according to the car's trip computer.
This is still not as high as I was expecting. I've driven V6-powered SUVs which use more than this under the same conditions.
That said, even when using as much fuel as Bentley says you should, an 85-litre fuel tank is only going to deliver an approximate 745km driving range.
The Ferrari Purosangue has not, and surely will not, be independently crash tested, but does arrive with a pretty stacked suit of safety kit, including AEB, adaptive cruise control, lane keeping assist, blind-spot monitoring, rear cross-traffic alert, traffic sign recognition and hill descent control.
The Bentley Bentayga doesn't have a safety rating as like many extremely high-end cars it hasn't been assessed by ANCAP or Euro NCAP.
That said, the Azure grade comes standard with an armoury of safety tech including AEB (with turn assistance), lane keeping assistance, blind-spot warning, rear cross-traffic alert, evasive steering assistance, and adaptive cruise control.
Front and rear parking sensors are standard (and the most relied-upon feature I use daily), while exit warning saved my child and myself more than a few times from leaping out into the traffic on the school run.
Every Ferrari arrives with a three-year, unlimited kilometre warranty, with the option of extending coverage for up to seven years at the point of purchase.
Also available is Ferrari's 'Power20' coverage, which covers the engine, gearbox, transmission and all other major mechanical and electronic components for 20 years from the point of purchase.
The recommended service interval is 12 months/20,000km, and there's also a seven-year capped-price servicing program, called '7-Year Genuine Maintenance', which allows you to prepay for all your servicing needs.
The Bentayga is covered by Bentley's three-year/unlimited-kilometre warranty. Servicing is recommended every 12 months or 16,000km.
The good news is all new Bentley's have five years regular servicing included in the cost of the vehicle.