There are four variants for the EQE SUV and our test vehicle is the ‘entry-grade’ model but don’t let its starting position fool you, as it still has a robust price tag of $134,900, before on-road costs.
That's a whole lot cheaper than the Audi Q8 e-tron ($153,900 MSRP) and a smidge more affordable than the BMW iX xDrive40 ($135,900 MSRP). But the top-spec Kia EV9 GT-Line slays them all on price at just $121K.
The standard features are extensive enough that you won’t feel too hard done by with most of the creature comforts being sorted.
There is a panoramic sunroof, AMG-line carpet mats, Burmester sound system and leather trims.
The back seat misses out on the luxury items, which is a shame, but front occupants enjoy electric, heated seats that have extendable under-thigh support, three-way memory function and four-way adjustable lumbar support.
They both feature a 'Kinetic' function, which is a gentle stretching massage but let's just say the feeling is subtle.
For practicality, there is a hands-free powered tailgate, pre-entry climate control and a heat pump which utilises the waste heat from the electric battery while driving to warm the interior when needed.
This is a pretty cool feature because you don’t need to actively use the battery (via climate control) to heat the interior, which in turn extends the driving range.
We’ll touch on the main tech later but the exterior hosts a full suite of LED lights, including 'Matrix Digital' headlights. The cool light show is carried inside with the 64-way colour ambient lighting, which is linked to some of the safety systems.
The built-in satellite navigation has an augmented reality feature, which means dynamic instructions are overlaid onto a video feed and the 12.8-inch touchscreen multimedia system has haptic feedback.
For where the 300 sits in the line-up, it is very well specified.