Just imagine the kind of haughty laughter pouring out of certain German and Japanese boardrooms when Hyundai first announced it would be gunning for premium customers with its Genesis sub-brand.

To be fair, there was a time when their mirth might have been justified. But that was the before times. Before BMW’s vice-president of engineering, Albert Biermann (a 32-year Beemer veteran, with much of that time spent leading the brand’s fabled M Division), defected to Hyundai to sprinkle his excitement dust over the model range.

And it was before former Bentley (and Audi, and Lamborghini) designer Luc Donckerwolke boarded a similar Korean Air flight to head up Genesis design.

So while this all-new G70 sedan is technically the third Genesis product (following the G90 and G80), it’s the first to really have both Donckerwolke and Biermann's fingerprints all over it, debuting the brand's new design language, as well as this new found passion for dynamics and performance. It's also to be launched in Australia as a stand-alone Genesis, with the brand ditching the Hyundai part for all models moving forward.

And something tell us those same premium-brand executives won't be laughing quite so loudly now.