2023 BMW 7 Series vs 2018 BMW M240I

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

With a six-cylinder sweetheart of an engine and a thrilling drive experience on offer, there are some seriously good reasons to consider the BMW M240i. But there are a couple of question marks over some of the finer details - none of them are deal-breakers, however.

So, back to the preposition I plotted at the beginning - does it make sense as a more affordable alternative to the M2? The answer is yes... but it's also, no.

I'd spend the extra money and get the M2, but power and presence matters more to me than it might to most. And then again, I'd probably buy a manual M2 Pure, which is not as far a stretch.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

From most angles the M240i looks fairly sporty, which is precisely the requirements for a driver-oriented two-door car. The styling of the body lends itself to the rear-drive underpinnings, with short overhangs at the front and the rear - but to my eye, it still looks a bit funny side-on, where the bubble top gives away its hatchback heritage (it's based on the 1 Series hatch).

New for the 2018 model are adaptive LED headlights, new L-shaped LED tail-lights, re-sculpted bumpers front and rear, and a new set of 18-inch wheels. On the whole, I think the appeal and appearance of the 2 Series coupe is getting better with age - a bit like a scrawny teen, it's slowly growing into its clothes. I guess that's what happens when you have a muscle man like the M2 for a big brother.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

What is perhaps the most peculiar thing about the 2 Series Coupe range is that from the back seat it feels almost more spacious than in the 1 Series hatch. Odd, right? And the access to the second row - by way of a pair of folding-and-electronic-sliding seats - is reasonably easy unless you're a plus-size adult.

If you do find yourself in that category, there's a good chance you won't want to be finding yourself in the back seats very often, as there isn't a whole lot of space - anyone pushing 183cm (six-foot) will find their hair brushing the head-lining and their knees bumping the seat ahead. There are only two seats, but they would be well suited to children or occasional adult use.

Up front is BMW’s 'Navigation System Professional' is standard in the M240i, with its large 8.8-inch screen offering touch capability as well as the clever dial controller between the front seats. The system has the new 'iDrive 6' software, just like you'll find in the new 5 series, and there is Apple CarPlay, which is cable-free in this iteration, but BMW asks buyers to pay $623 for the privilege.

The multimedia system also includes BMW ConnectedDrive capability, with emergency calling if you happen to have an accident, and real-time traffic information. When I was driving in to the office, I was alerted of a particularly bad snarl caused by a break-down, which I wouldn't have known otherwise. Clever! And the M240i has a 12-speaker harman/kardon surround sound system, which is good - but not great.

The red leather trim of our test car mightn't be to all tastes, but it certainly is eye-catching, and the quality of the 'Dakota' trim (I always wonder, was that the name of the cow(s)?) is excellent quality. There are front seat heaters, too. Height-adjustable seat belts would be nice, as would seat belt presenters - it's a bit of a reach back to retrieve your clicker, particularly for shorter drivers.

There is good storage on offer, with large enough door pockets for a bottle, though they aren't sculpted as such. There are cupholders in the front, but not in the back - between the two seats is a small storage tray, and there's no flip-down centre armrest between those rear positions, either.

The boot is a sizeable 390 litres, 30 litres larger than the 1 Series hatch, and because there isn't a spare wheel (the 2 Series, like all BMWs, uses run-flat tyres, and tyre pressure monitoring is fitted) there is no penalty to pay for boot depth. The rear seats fold down by way of triggers mounted in the cargo area, but if the headrests have been up on the back seats, they may snag when you drop them down.

The 2018 update for the BMW M240i didn't see it mirror the hatchback version's (M140i) big price cut. Instead, the M240i is up $2190 compared with the model that preceded it, but it has some new features that set it apart from its forebear, such as new lighting and a new multimedia system.

Plus it still has a glorious six-cylinder drivetrain, which pairs to a standard-fit eight-speed automatic transmission with paddleshifters, but you can option a six-speed manual if you so choose - danke schön, Bayerische Motoren-Werke!

At this price point - $76,800 plus on-road costs - there is no doubting that this is car has the potential to be considered the thinking person's M2 - it is nearly $20,000 more affordable than the only automatic M2 you can buy, and while it doesn't have the stripped-out sportster vibe of that car - nor the punch, if I'm honest - if you consider the M240i as a more liveable alternative to the flagship, you won't be disappointed.

When it comes to competitors, there aren't many rear-drive luxury coupes at this price point. You could stretch the budget and consider a Porsche 718 Cayman, but that'll hit your hip pocket hard. An Audi TT with AWD could be one to think about, but it's only a two-seater, and it's expensive.

You could take a look at a Mercedes-Benz SLC, but it's a two-seat convertible. Maybe a Ford Mustang, then? Or perhaps an Infiniti Q60 Red Sport, which I reckon looks a heck of a lot better than it drives...? Um, yeah - the 2 Series Coupe plays in rarefied air.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The 3.0-litre turbocharged six-cylinder engine is good for a stonking 250kW of power and 500Nm of torque, which is well good for a car of this size. So good, in fact, that BMW claims a 0-100km/h sprint time of 4.6 seconds - just 0.3sec slower than the M2. Sounds like money well saved - you'd have to spend quite a bit more on other German coupes to get this sort of performance.

Shifting gears is an eight-speed automatic with a sport mode, manual mode and paddles, with drive being sent to the rear wheels.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

BMW claims fuel use of 7.1 litres per 100km, with emissions rated at 163g/km. I didn't quite get that, with my mix of highway, stop-start and spirited steering returning a consumption number of 8.1L/100km. I'm going to call that better than fair, considering the grunt on offer.

You'll need 52 litres of 95 RON premium unleaded to fill the tank.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

If you want to feel on edge, you really ought to take a no-holds-barred spin in the BMW M240i. I mean, ideally, you'd want a closed road or a race track - but a quiet twisty road could be enough to entice your inner enthusiast.

The 3.0-litre turbo six is superb, with plenty of push - you've got to keep an eye on the instruments to make sure you're not moving too quickly: it's that fast. What a shame that those outside of the car get to hear more of it than those in the cabin, though: there is a nice chortle and some crackle on the overrun, but you only get to really hear that if you have the windows down, or you're standing to the side as the car drives past you.

The automatic transmission can be a little tentative in its most sedate mode, but the paddles can fix that, allowing you to bounce off the rev limiter without overriding your choices, bad as they may be.

No doubt this is a brilliant driver's car.

It has staggered width Michelin Pilot Super Sport tyres - 225/40 up front and 245/35 at the rear - around the 18-inch wheels (7.5-inch at the front, 8.0-inch at the rear), but to be honest it could do with even more at the back, because when the engine's 500Nm of torque comes on from 1520rpm all the way up to 4500rpm, you'll be asking a lot of those rear rubbers to keep a grip on the road.

The traction control system does a decent job of keeping things under control - if that's what you want - but the Sport+ setting allows a bit more slip at the back, making for a pretty fun experience in corners. The brake pedal is a little soft under foot, but pulls the car up pretty well.

The adaptive M suspension is changeable based on the drive mode chosen, with Sport and Sport+ setting the chassis up for corner carving over comfort, while Comfort is, er, more comfortable. That isn't to say it is plush, with the rear-end in particular still offering some abrupt reactions to sharp-edged bumps.

No doubt this is a brilliant driver's car - one you won't find the limits of, nor appreciate the abilities of, unless you find yourself on a race track or a closed road. But it also doubles as an amenable commuter, dealing with the droll days of driving to and from work without much hassle at all.

The M240i has driver-assistance technology including AEB, forward-collision warning, pedestrian-detection and lane-departure warning as standard. Other safety aids include dynamic braking lights, DSC, ABS, 'Braking Assistant', 'Cornering Brake Control' (CBC), 'Dynamic Traction Control' (DTC), cruise control with braking function (not adaptive cruise control - but it will hold a speed down a hill), a reversing camera, 'Park Distance Control' (PDC) front and rear sensors. No blind-spot, lane-keeping assistance or rear cross-traffic alert systems are on offer.

There are two top-tether restraints across the back seat, with ISOFIX anchor points in each position.

The BMW 2 Series Coupe, and therefore the M240i, has never been tested by ANCAP. Only the 2 Series Active Tourer - the odd-bod MPV that shares very little with the 2 Series Coupe - has been, and it managed a four-star score. The 1 Series hatch managed a five-star score back in 2011.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

BMW's standard warranty program spans three years/unlimited kilometres, with the same period of cover for roadside assistance. There's a basic five-year/80,000km service plan available for $1340, which covers annual vehicle checks, oil changes, filters and plugs, and labour costs. The car's condition-based service system will tell you when it thinks it needs maintenance.