What's the difference?
The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.
Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars.
All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.
Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.
Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.
Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.
The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.
And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.
As part of recent updates to the line-up, the Ineos Grenadier’s steering has been tweaked for a more precise feel and a claimed slightly tighter turning circle and the driver-assist tech has been upgraded as has the air-con system.
This body-on-frame 4WD has live axles, a dual-range transfer case, front, centre and rear diff locks and a stack of other features intended to turn the driver into an off-road expert.
So how does the Grenadier station wagon perform off-road? Read on.
The Cullinan might not be the most beautiful or traditional Rolls-Royce, and it’s a shame modern success means providing an SUV option to everyone, but it’s still a remarkable machine, either to drive or just to sit in. It remains not just a marvel of engineering, but a marvellous of engineering. Hats doffed, old bean.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Ineos Grenadier Station Wagon is an impressive four-wheel drive. This five-seat off-roader is stacked with features, is very capable off-road and it's actually not atrocious on-road. But its price will deter a lot of people and those who buy into the Grenadier lifestyle have to be prepared to endure some compromises and discomfort along the way… because this is not for everyone. And that’s kind of the point.
This is a new old-school 4WD – a niche within a niche – and while it’s bursting at the seams with an abundance of quirky features, those quirks may quickly lose their appeal and become annoyances. A lot of people will buy the Grenadier because they like the idea of it, but the reality of living with it day to day – or any old-school 4WD, for that matter – may be uncomfortable for them, similar to all of those people who bought a camper-trailer during COVID only to realise they hated camping.
When all is said and done, the Grenadier is a retro-cool 4WD with solid off-road capability.