What's the difference?
The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.
Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars.
All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.
Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.
Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.
Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.
The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.
And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.
No good deed goes unpunished.
Porsche, a brand synonymous with petrol-guzzling sports cars, tried to do the right thing and make a nearly wholesale switch to electric vehicles by the end of the decade. The problem was, while this made governments happy, it didn’t sit well with customers.
Porsche’s all-electric Macan is enduring a torrid 2026, with sales down over 75 per cent now that all the petrol-engined options are gone.
But that hasn’t stopped the German brand trying again with an all-electric Cayenne. However, there are some key differences that mean this latest electric Porsche won’t suffer the same fate.
Namely, the petrol-powered and hybrid versions aren’t going anywhere and new versions are rumoured to be coming in the not-too-distant future.
For now though, we have this all-new electric Cayenne - so how does it stack up to its predecessors as the sports car brand’s big SUV? And will it be second time lucky for Porsche’s electric transition? Based on two rather unorthodox days of test driving, the verdict might surprise you…
The Cullinan might not be the most beautiful or traditional Rolls-Royce, and it’s a shame modern success means providing an SUV option to everyone, but it’s still a remarkable machine, either to drive or just to sit in. It remains not just a marvel of engineering, but a marvellous of engineering. Hats doffed, old bean.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
There is a lot riding on this new Cayenne Electric, it is the sales leader for the German brand and if it suffers the same sales decline as the Macan, that will be a big concern for Porsche.
The good news is it’s an impressive all-rounder, with an incredible breadth of capability. But so is the electric Macan.
Going electric hasn’t diminished its trademark Porsche elements, and instead has amplified them in many respects. The speed is nothing short of staggering in the Turbo, but across the range the on and off-road driving ability is impressive.
Plus it has the kind of spacious, well-considered and premium appointed cabin you should expect for a luxury SUV.
There are two key differences that could see it succeed where the Macan has faltered. Unlike the Macan, Porsche’s decision to give Cayenne buyers the option to stick with internal combustion if they prefer, is likely to ensure it remains a popular member of its line-up for years to come.
And while the Macan was perhaps too much, too soon, the Cayenne arrives at a time when Australians are embracing electric cars more than ever before. Although the luxury and performance end of the EV market is growing more slowly than the mainstream.
As for the pick of the range, as mind-blowing as the Turbo is, the truth is (like pretty much every Porsche model) the entry-level Cayenne is arguably the pick of the bunch. It has all the performance you’ll reasonably need and offers a good blend of capability and luxury for the lowest price.
Note: CarsGuide attended this event as a guest of the manufacturer with travel, accommodation and meals provided.