Rolls-Royce Cullinan vs Lexus LX

What's the difference?

The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.

Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars. 

All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.

Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.

Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.

Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.

The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.

And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.

The march away from diesel power and towards a petrol-hybrid future in off-roaders continues. Okay, so it’s a full-sized Lexus we’re talking about, but the off-road credentials of the Toyota LandCruiser 300 Series-based Lexus LX have never been in question, have they?

The full-sized, super-lux Lexus LX might never see the Simpson Desert or the Old Telegraph Track, but that doesn’t mean it couldn’t tackle either with a fair degree of ease. So there’s no way Lexus would allow a new hybrid driveline to compromise any of that. Besides, this is the same driveline that will take the LandCruiser on its next step, so you better believe it’s the real deal.

Of course, the Lexus badge and somewhat frightening price tag also infer a high degree of plush and tech, and, let’s be honest, those elements are more likely to get a leading role in the LX’s day-to-day strut, as opposed to the walk-on part played by the off-road stuff.

So does all this make the LX one huge, high-tech mash up of conflicting priorities, then? That probably depends on how pragmatically you view motor vehicles generally, but one thing’s for sure, if the hybrid LX is paving the way for the next generation of LandCruiser powerplants and drivelines, then we’re all ears.