What's the difference?
The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.
Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars.
All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.
Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.
Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.
Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.
The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.
And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.
The world of upper large luxury SUVs, like Infiniti’s latest-generation QX80, occupies that rarefied air, way up high in the car market, that I’ll never breathe – and that’s okay with me.
You see, as much as I admire these plush vehicles, even if I did have the cash and the inclination to buy one, I’d be so worried about incidental damage to the exterior (shopping trolleys or other drivers’ touch-parking) or children-induced damage to the interior (car sickness, spilled food or drink, blood from sibling punch-ups in the second row) that I’d never be able to fully relax while driving the thing. (Newsflash: I’ve heard from Infiniti that the QX80’s upholstery has a soil-resistant coating.)
These pricey wagons certainly do have their fans though and now, with extensive exterior changes and some interior ones, does the QX80, based on the Y62 Nissan Patrol, actually offer anything to set it apart from other large premium SUVs? Read on.
The Cullinan might not be the most beautiful or traditional Rolls-Royce, and it’s a shame modern success means providing an SUV option to everyone, but it’s still a remarkable machine, either to drive or just to sit in. It remains not just a marvel of engineering, but a marvellous of engineering. Hats doffed, old bean.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The petrol-only QX80, really a Y62 Patrol with shedloads of bling, is a curious beast; a big, bold status-boosting premium SUV, which is much better suited to the US and Middle East markets than ours. However, it has a real premium feel, is very smooth to drive and the exterior and interior changes have improved what has so far been a divisive model for a brand with a small but growing fanbase here. Infiniti sold 83 of the previous QX80 in 2017 and is hoping to move 100 of these new ones in 2018; they have their work cut out for them, but if brand confidence is worth a few sales, who knows, they might even top the ton.