Rolls-Royce Cullinan vs BMW X7

What's the difference?

VS
Rolls-Royce Cullinan
Rolls-Royce Cullinan

$705,000 - $810,000

2025 price

BMW X7
BMW X7

$124,980 - $159,895

2023 price

Summary

2025 Rolls-Royce Cullinan
2023 BMW X7
Safety Rating

Engine Type
Turbo V12, 6.7L

Diesel Turbo 8, 3.0L
Fuel Type
Premium Unleaded Petrol

Diesel/Electric
Fuel Efficiency
15.1L/100km (combined)

8.0L/100km (combined)
Seating
5

7
Dislikes
  • Price
  • Still a bit difficult to look at
  • Ride can be floaty

  • Pricey options
  • Some functions hard to find in screen
  • A challenge to manoeuvre in tight spaces
2025 Rolls-Royce Cullinan Summary

The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.

Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars. 

All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.

Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.

Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.

Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.

The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.

And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.

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2023 BMW X7 Summary

Large family-friendly luxury SUVs tend to be handsome in design but somewhat restrained. Until now. BMW has introduced a major facelift for its flagship SUV, the six- or seven-seat X7. Emphasis on face.  

The new X7 adopts the striking but controversial front-end from the new 7 Series sedan, but the big, bold SUV is hiding some rather significant changes under the skin. Aside from a beefier diesel that now comes with mild hybrid tech, there’s also a redesigned cabin, massively upgraded tech, more standard features, oh, and a price increase.

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Deep dive comparison

2025 Rolls-Royce Cullinan 2023 BMW X7

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